Audi’s Sports Coupe Won’t Be Called TT, But It’ll Lie To You Like One

- Audi’s Concept C becomes a production sports car by 2027 without the TT name.
- Features may include a virtual gearbox and simulated five-cylinder engine sounds.
- CEO hints at R8 revival but focus remains on launching the new electric coupe first.
When Audi discontinued the TT, demand for sports cars was very limited and, for a time, no replacement was in sight. However, a successor is finally on its way. The brand’s striking Concept C is “90 percent there” in terms of production planning, according to the four-ring brand’s CEO. Evidently, it’ll roll into showrooms in 2027, along with fake gear shifts and faux five-cylinder noises. Here’s everything we just learned from Audi’s boss.
For those who haven’t being paying attention, the Concept C that made its world premiere this week showcases Audi’s big new design direction. It’s a mix of mostly straight angular lines with a few soft curves here and there. CEO Gernot Döllner said that it’s something in between the TT and the R8, and that’s an apt description of the car from the looks of it.
Beneath the surface, it shares close ties with Porsche’s next 718 EV, a project that is still in development though running behind schedule.
Read: Audi’s Concept C Previews A Porsche-Linked Sports Car Coming Sooner Than You Think
What’s truly interesting, though, is what Top Gear got out of Döllner at the Munich motor show. There, he confirmed that “It’s a fully-functional concept, street legal, you’ll drive it soon.” There’s still one glaring omission, however: a name.
A Car Without a Name
According to Döllner, development moved so quickly that the team didn’t have time to settle on branding.
“It’s not a successor to the TT – it will not have the TT name. We were so fast in developing the concept, we didn’t have time to find a name, so called it Concept C,” Döllner said. “To be honest, it could start with an R or be a name. Sometimes it’s easier to develop a car than find a name for it,” he continued.
















Photos Stefan Baldauf & Guido ten Brink
Virtual Gearbox Plans
That’s not the only new detail. The upcoming production car will almost certainly have a virtual gearbox. “We found that a virtual gearbox and sound really add something to driving an electric car. Even on the racetrack, I’m faster with a car with a virtual gearbox,” he told the magazine. “We’re developing it, I think we’ll have one. The company is quite open to finding innovative solutions in this area.”
Also: Mercedes Boss Says Audi Concept C’s Interior ‘Looks Like It Was Designed In 1995’
Those innovations may extend to sound as well. Döllner hinted that Audi could simulate the iconic growl of its five-cylinder turbo engine, a nod to enthusiasts who still mourn its slow fade.
When asked about the lifespan of the engine that lives under the hood of the RS3, Döllner confirmed that it’ll die at some point soon as Audi will not update it for the Euro 7 emission regulations. On the flip side, he did say “maybe it will come back virtually.” We can’t think of a better car for it than whatever the Concept C turns into.
Could The R8 Return?
As for the possibility of a new R8 built on the Lamborghini’s Temerario‘s hybrid V8 twin-turbo platform, surprisingly, that door hasn’t been closed. “Of course there’s room for another car, but we need to go step by step. First of all I have to focus now on our core segments and carry this new design language to series production cars,” Döllner explained.









