You Can Buy A New BMW With What GMC Dealers Are Knocking Off The Hummer EV

- Dealers are now offering tens of thousands off the GMC Hummer EV.
- Once marked up to $250K, some now struggle to sell for under $100K.
- GM’s DRAC loaner program adds more discounted units to the market.
When the GMC Hummer EV came out, it broke the internet. Fans were eager for its return, huge celebrities endorsed it, and the first units went for hundreds of thousands of dollars. Dealers asked for double MSRP, but times have since changed. Like a lot.
Now, even with discounts that reach $40,000 or even more in some cases, GM is finding it difficult to move its mighty electric giant. To put that in perspective, the markdown alone exceeds the price of a brand-new BMW 228 Gran Coupe, which starts at $39,600 in the US!
Market Reality
That’s not to say that suddenly GMC‘s truck is a stellar deal. Expressway GMC in Mount Vernon, Indiana, demonstrates both sides of this coin beautifully. One 2024 Hummer EV SUV 3X Omega Edition has a list price of $99,780, including a $42,550 rebate.
Read: Depreciation Crushed This Tesla So Hard After Just 18 Months, It’s Almost Laughable
According to GM Authority, Jerry’s Buick GMC in Weatherford, Texas, isn’t far behind with a discount of $40,648 off another Omega Edition. As a reminder, the Omega Edition is basically a fully-loaded Hummer EV with every bell and whistle, along with unique matte Neptune Blue paint.
Apparently, the rich features haven’t been enough to justify the price, and buyers have withered up.

Oversupply Blues
GMC provides an online tool to search for units nationwide, and there are 130 Omega Editions sitting around waiting for buyers. In addition, another 155 Hummer EVs are also gathering dust on dealer lots.
Oh, and those are just the 2024 model year units that have basically been around since late 2023. In addition, there are over 2,300 units from the 2025 model year and another 1,816 already on lots as 2026 units.
Also: This Hummer EV Lost $45K Without Ever Touching a Driveway
In other words, if you’re in the market for a GMC Hummer EV, you’re spoiled for choice with over 4,400 of them sitting around. To help dealers move these units, GM is using a program called Dealer Rent A Car (DRAC).
In essence, dealers temporarily use Hummer EV units as loaners, and after they accumulate a few thousand miles, the dealers sell them at steep discounts.
The moral of the story? For anyone who didn’t cave to early markups, patience has officially paid off… for some, to the tune of six figures.
