BYD Boss Brags Z9 GT Is ‘Ten Times Better’ Than Premium Rivals

- BYD’s cocksure VP claims Denza premium brand’s cars are ‘ten times better’ than rival products.
- Stella Li says Denza easily outpoints established competition on technology, comfort and value.
- Denza coming to Europe this year with Panamera-shaped Z9 GT shooting brake and D9 minivan.
Launching a new brand into an established market is a brave move with no guarantee of success. But if she has any doubts about Denza’s chances in Europe, BYD boss Stella Li isn’t letting on, claiming in a recent interview Denza’s new vehicles were ‘ten times better’ than than those they aim to outpace, and which include the likes of Mercedes, Audi, BMW, and possibly even Porsche.
BYD’s gains in Europe with its own EVs and PHEVs gives Li reason to be confident. But Denza is shooting for a totally different, more image and status-conscious audience. A premium brand designed to slot between everyman BYD and pricey YangWang, Denza will take on established European names like Mercedes, which could be embarrassing for Benz because Denza started off as a BYD-Daimler co-op before BYD carried on alone.
Related: Chinese Brand Mercedes Created With BYD Is Now Coming For Mercedes In Europe
The Z9 GT is odds-on the first Denza to hit European roads later this year and will offer a more coupe-like alternative to cars like the Audi A6 and A6 e-tron Avant, and BMW 5-series and i5 Touring. A sporty shooting brake whose Porsche Panamera-like profile is the work of former Alfa Romeo and Lamborghini designer Wolfgang Egger, the Z9 is a triple-motor EV with 952 hp (965 PS / 710 kW). An 858 hp (870 PS / 640 kW) 2.0-liter PHEV is also available.
‘This car is really ten times better than the competition,’ Li told Car Magazine at the Denza brand launch at Milan Design Week. ‘We have a lot of unique features the other legacy brands do not have.’

Tech-Forward, Price-Savvy Strategy
Those features are not limited to aggressive pricing, though you can be sure Denza’s cars will offer more standard equipment at a much lower cost than than their rivals to help hook buyers in. Technology is a big focus: the Z9 will crab-walk and slow-motion drift into parking spaces and round tight turns, tricks you won’t find on premium Western cars (check out the video below).
‘We are confident that buyers will find distinctive, unique appeal in the car’s mix of sophisticated, elegant design, strong performance and astounding technology,’ Li said, adding that Denza’s superior customer service will be key to it carving market share.
European pricing hasn’t been confirmed yet, but in China, the Z9 GT starts at 334,800 yuan and tops out at 414,800 yuan (around $45,800 to $56,800). That’s a serious value play when you consider the Panamera Sport Turismo and Taycan Cross Turismo start at 1,008,000 yuan ($138,000) and can balloon past 1,500,000 yuan ($205,000) depending on options.








