Hyundai Says Beating Chinese EVs Is Impossible, Ford’s $30K EV Is Betting Otherwise

- Ford’s secret EV team is rewriting how the company builds vehicles from scratch.
- A $30,000 electric pickup aims to rival Chinese automakers and Tesla by 2027.
- Radical manufacturing changes could determine if Ford’s EV future survives.
Ford hangs its hat on the creation of the assembly line. Now, it’s literally tearing one apart in the middle of the night. That’s a part of the brand’s new strategy to win over more buyers. If it’s successful, the work it’s doing now will allow it to not just beat domestic automakers in the U.S., but to compete against China worldwide with a cheap but robust electric car.
More: Ford’s $30K Pickup Wants To Beat Cybertruck At Its Own Game
The “skunk works” project has been underway for quite some time now. Led by former Tesla and Apple employees, the team is aiming for something unheard of. It involves the confirmed $30,000 EV pickup truck (which can end up leading to several forms of cars) that offers some 300 miles of range and Mustang-like performance. That’s the kind of car that doesn’t exist in America, but it does exist elsewhere, namely China.
Ford’s CEO Jim Farley has tested Chinese cars in his everyday life. He’s also had a front row seat to the billions that his brand has burned through in building out its own EV platforms. According to the Wall Street Journal, that’s included too many parts, too much complexity, and old-school processes that don’t translate well to the EV space. So the team is cutting everything it can as aggressively as it can.
The manufacturing process itself is being flipped on its head. Instead of traditional step-by-step assembly, Ford is moving toward a modular system with large cast sections and fewer touchpoints. Put another way, it’s how Tesla and Chinese automakers build EVs today. According to Jolanta Coffey, the vehicle program director, “We’ve never blown the whole thing up before and just started over. If and when we build this, we will rewire Ford.”
All of this comes at a turning point for much of the industry. Automakers abroad are continuing their push toward electrification while domestic automakers rethink the near future. Hyundai Motor CEO José Muñoz, recently said of competing with Chinese EVs, “It is impossible… Unless they are subsidized by the government.” Ford’s betting he’s wrong. We all get to see who ends up being right as Ford is aiming for a 2027 launch.

















