Webinar Gives Student-Centric Transportation Strategies to Reduce Absenteeism
Student support was the name of the game in a Thursday webinar featuring two leaders with copious transportation director experience.
Viewing Transportation Through an Attendance Lens
Greg Jackson served as the executive director of transportation and fleet services for Jefferson County School District in Colorado for a decade and was named the 2019 Transportation Director of the Year by School Transportation News.
In his current role as general manager of busing services for webinar sponsor EverDriven, he reviewed trends in jobs, housing and family schedules that have resulted in districts becoming more focused on consistent transportation for student access to education.
“Consistency builds routine and routine builds attendance,” he said.
Transportation departments are also expected to be more flexible with fewer resources these days, pointed out Jim Ellis, director of pupil transportation for Virginia’s Henrico County Public Schools and a past-president of the North Carolina Pupil Transportation Association. He reminded listeners that reliability matters, but rolling with the punches is also non-negotiable.
Ellis agreed that transportation stability is especially important for medically fragile students and those who qualify under the McKinney-Vento Homeless Assistance Act.
Involving Transportation Earlier in Student-Level Decisions
Jackson noted that longstanding processes may overlook or exclude transportation staff from key conversations, so directors must step up to secure a seat at the table and be a part of the decision-making process. He encouraged transportation directors to see themselves as the administrators they are.
When it comes to multi-modal solutions, Ellis concurred with Courtney Pallotta, EverDriven’s chief marketing officer, that it’s important to take the time to create the right solution for each particular student.
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Strengthening Governance & Cross-Team Communication
Disconnect often occurs when different departments act on their own timelines or pertinent details are left out of notifications, Jackson said. Having aligned teams means less escalation to the superintendent and more focus on students rather than communication snafus, he explained.
“There’s so much in this life where the challenge is in the detail,” Pallotta agreed. “You cannot be clear enough about who’s doing what, especially in busy teams where volatility and change are the norm.”
Ellis added, “If we don’t get together on who manages what, we’re going to be chasing our tails.”
He advised having clear assignments on each aspect of a child’s school experience so transportation can be made available and utilized appropriately. This is especially important when contractors are involved, he added.
Putting It All into Practice
Simply adding a new technology system, that multiple staff members will need to be trained on, isn’t always the answer, Jackson warned. Instead, he said, improving small habits results in significant progress.
Budget constraints, Ellis stressed, must be communicated so all involved parties know what resources are available and what solutions are realistic. It’s not helpful when the IEP, McKinney-Vento and transportation teams are siloed. He further noted that being fully staffed with drivers means not having much wiggle room in the budget.
Alignment among all departments results in less chaos and a better experience for the families the school district serves, Jackson underscored.
Ellis encouraged the audience to look at transportation as more than a ride to school and as a crucial part of the education process. “Our families want transportation they can count on,” he summarized.
Jackson and Pallotta noted that EverDriven as a transportation network company looks to assist districts with reducing absenteeism and securing Medicaid reimbursement.
The post Webinar Gives Student-Centric Transportation Strategies to Reduce Absenteeism appeared first on School Transportation News.

Gladys De Lucio is the Director of Transportation for East Aurora School District 131, one of Illinois’ largest Spanish-speaking districts. With 21 years of experience in school transportation, she oversees daily operations with a strong focus on safety, bus stop planning, and community engagement. De Lucio leads both traditional bus services and alternative transportation programs, working closely with bilingual dispatch teams to support non-English-speaking families. Her deep commitment to equitable access ensures that every student has reliable transit to and from school. She holds a degree from Robert Morris University–Illinois.
Leon Fornelli, MBA, is the Area General Manager of Alternative Transportation at First Alt®, where he leads inclusive student transportation programs across nine states. A seasoned leader in education logistics, Fornelli develops and scales operations from the ground up, always with safety, equity, and innovation in mind. He’s deeply committed to increasing access, amplifying parent and community engagement, and building systems that meet diverse student needs, including non-traditional routes and support. Fornelli also champions technology integration and workforce development in transportation services.
As Vice President of First Alt®, Gregg Prettyman brings more than 13 years of leadership in alternative student transportation and is recognized as one of the original architects of the alternative transportation model. Before joining First Student, Prettyman served as Chief Operating Officer at ALC Schools, where he supported over 400 district contracts across 20 states, and oversaw more than 10,000 student trips each day. Today, he leads a team with over 50 years of combined experience, all focused on helping districts deliver safe, reliable, and cost-effective transportation for students with unique needs.



Jonquez Moore is the transportation Leader at Little Elm ISD, where he oversaw the district’s transition from contractor-based service to a district-run operation. A former teacher and coach, Moore brings a unique operational perspective and is known for leveraging real-time data to improve dispatch efficiency, payroll accuracy, and on-time arrivals across a growing fleet.
Jonathan Agenten manages strategy and customer engagement for Bytecurve, working closely with school districts nationwide to improve dispatch visibility, payroll accuracy, and operational performance. With deep experience in K-12 transportation technology, he helps districts modernize workflows and make data-driven decisions.
Bryan Mitchell focuses on helping transportation leaders understand how unified dispatch and payroll systems reduce labor inefficiencies and improve on-time performance.
Alfred is a Master Gunnery Sergeant of Marines (retired), an award-winning Director of Transportation and a published author. Following 25 years of service in the U.S. Marine Corps, he led transportation operations for two of New York’s largest school districts for 24 years. His leadership has been recognized with multiple top honors, including the School Bus Fleet Magazine Administrator of the Year (2013) and the National Association for Pupil Transportation Larson Quality Award (2017).
Keba Baldwin serves as the Director of Transportation & Central Garage for Prince George’s County Public Schools, one of the nation’s largest school districts. He leads operations for more than 1,200 school buses and 700 fleet vehicles, ensuring safe and reliable service for over 85,000 students each day.
With 15 years in telematics, Craig brings to the table extensive experience in passenger transportation, public works and vehicle sharing. In his current role at Geotab as the Business Segment Manager for People Transportation, Craig is responsible for leading a cross-functional team to ensure success in this rapidly growing area of the business. He earned an MBA in 2020 and his community engagement includes volunteering with Scouting America (formerly BSA) and his non-profit animal rescue.

With over 13 years of experience as a Director of Transportation for a school district, Roche possesses extensive expertise in overseeing logistical operations and ensuring the safety and efficiency of transportation systems. Transitioning into consulting, he has utilized his knowledge to aid school districts in optimizing transportation operations and implementing software solutions. Currently, Roche is committed to collaborating with school districts across the country, assisting them in maximizing the benefits of the software and providing comprehensive consulting services tailored to their transportation requirements.
Carl Allen is an experienced leader in education, transportation, and public policy, currently serving as CEO and founder of 4MATIV Technologies, which he launched in 2018. He previously served as Director of Transportation for Boston Public Schools, Regional Vice President for Transdev in Colorado, and COO/CFO of a charter school network in Minneapolis. Drawing on his training in urban planning and public policy from Harvard’s Kennedy School, and his early experience as a Peace Corps Volunteer teaching high school math in Ghana, Allen supports school districts in tackling complex transportation challenges. He holds degrees in industrial and manufacturing design engineering from Northwestern University and lives in St. Paul, Minnesota with his wife and three children.
Elander Graham
Laura Greene-Halley is a critical member of First Student’s safety leadership and FirstServes teams. In her current role as Senior Director of Safety Performance and Improvement, Greene-Halley develops and implements ground-breaking innovation, safety strategies, and sustainable plans for over 440 locations across the United States and Canada. She has presented internationally to safety leadership coaches on becoming influential advocates for safety. As a 2015 National School Transportation Association Golden Merit Award winner, Greene-Halley has been an industry-recognized driving force in student transportation for over 30 years. She has served two consecutive three-year terms on the Advisory Board for School Bus Driver Instructor/Master Instructor with the New York State Education Department (NYSED). She also holds numerous professional certifications including NYSED Master Instructor and Safety Leadership Instructor and Coach certified by Aubrey Daniels International and is Certified in Special Needs Transportation by NAPT. Greene-Halley is an intentional role model, motivating others to become safety leaders and inspiring them to embrace safety as their core operating value. She is an enthusiastic professional who gains personal fulfillment from ensuring the safety of our students, employees, and the general public in our partner communities.
Dr. Susan King is an experienced special educator, researcher, and professor based in the Washington, D.C area. Prior to obtaining her doctoral degree, Dr. King was a special educator in one of the largest school districts in the Washington, D.C. area. She has been an assistant professor at Juniata College and faculty member at The George Washington University. Her expertise is in assessment, teacher training, behavior management and working with families of students with special needs. Recently she completed post-doctoral education at Harvard University with a focus on “Making Change.” Dr. King has consulted with public and private schools, served as an expert witness in legal cases, and conducted independent educational evaluations. She has served as the Chair of The National Advisory Committee for the HEATH Resource Center, National Clearing House on Post-Secondary Education for Individuals with Disabilities (Washington, D.C.). Currently Dr. King serves as a member of the FirstServes National Advisory Board (Cincinnati, Ohio) and the Committee of Disability Awareness (Baltimore Washington). Additionally, she is on the Harvard Business Review Advisory Council, an opt-in research community of business professionals.
Since 2018, Lisa Riveros has served as the Director of Transportation for Wichita Public Schools, where she has been a dedicated advocate for Special Education students. Overseeing a $30 million transportation budget and managing 16,000 daily bus riders across 2,000 routes, Riveros has worked tirelessly to ensure the safety and well-being of the district’s 3,000 special needs students who require transportation as a related service on their IEPs. Her leadership has driven the implementation of key initiatives, like restorative practices, specialized driver training, and an onboard behavior communication system to better support students. Ms. Riveros collaborates closely with IEP teams to address individual student needs and ensure transportation services align with their educational plans. Drawing from her background as a former teacher, assistant principal, and instructional coach, she equips bus drivers with strategies to provide a safe and emotionally supportive environment for students with special needs. Her commitment to training has empowered over 600 drivers and monitors to create positive experiences for students, ensuring they feel secure and cared for during their journey. Passionate about equity in education, Riveros is dedicated to ensuring students with special needs have reliable access to essential resources. Her focus on removing transportation barriers reflects her belief that every student deserves the opportunity to succeed.

Courtney Pallotta
Adam Warner
Alan Fliegelman