The Hyundai Ioniq 5 N is a game-changer. It proved all on its own that electric cars can deliver genuine driving enjoyment, not just straight-line speed. No doubt, that’s partially what convinced one Texas buyer to snap up one of the very first examples available in the state.

The excitement behind the purchase has soured, though, because at the 8,000-mile mark, the Ioniq 5 N allegedly failed. Now, it’s reportedly been sitting at a dealership for two months straight with no end in sight.

More: Hyundai Dealer Fixed His ICCU Then Let Thieves Total The Rest Before He Even Saw It

The public saga began on August 27 when the owner, William, posted about his situation on Reddit. In a thread with the title “Help me navigate the run around I think I am getting from service,” he details how one day his car displayed a red warning light and refused to charge.

At that point, the car had already been in service for weeks “with no clear answers,” he says. Notably, the service advisor reportedly told him the issue wasn’t the ICCU, or Integrated Charging Control Unit, the system that controls charging and power flow in the car and has been a known weak spot on some Ioniq 5 models.

Shared Frustrations

Other Reddit users claiming to own Ioniq 5 N or Elantra N models described similar frustrations with the same dealer in San Bruno, California. One said their car was misdiagnosed before ultimately receiving a new ICCU after 45 days.

“They are an absolute mess over there,” another commenter added about the same Northern California dealership. A week ago, William posted another update.

“After 2 months, I still don’t have my car and no end in sight. Good luck to folks out there waiting on a battery”, he wrote. In a screenshot from the dealership, a service advisor reportedly confirmed that the vehicle’s main battery was “on backorder” with “no ETA.”

Communication Breakdown

William went on to tell Carscoops that Hyundai’s lack of transparency has been the most frustrating part of the process. “Even giving Hyundai the full benefit of the doubt on supply-chain issues, the lack of transparency is inexcusable,” he said. “Every week it’s the same line – no ETA on a battery and no ETA on my car.”

Also: $120 For An Oil Change? No Thanks, I’ll Do It Myself For $6,000

The owner, who has already initiated a buyback request, says that process has also stalled: “Four weeks in, and no progress.” Carscoops has reached out to Hyundai for comment regarding the reported battery issue and ongoing parts delays.

The automaker confirmed that it is looking into the issue as of this writing, but hasn’t provided any additional insight at this point. We’ll update you here if we hear back.

Credit: William

Electric vehicle shoppers are waking up to a new reality. With the federal EV tax credit now gone, many models have effectively become $7,500 more expensive overnight, whether bought outright or through the once-reliable lease loophole.

Read: Tesla’s Standard EVs Don’t Even Have A Radio, But Will You Care?

To soften the blow, several manufacturers are getting inventive, introducing aggressive discounts, cheaper trims, and in some cases, cutting slow-selling models altogether.

The end of the tax credit on September 30 led to a significant surge in EV sales across the United States; however, sales are expected to decline through the final quarter of the year. In a bid to try and prop up demand, Hyundai is offering a cash incentive worth up to $11,000 on the 2025 Ioniq 5.

Automakers Get Creative

Both General Motors and Ford have also been looking for ways to encourage shoppers to pick up the keys to one of their models.

For example, GM had been working on a plan for its lending arm to initiate the purchase of EVs at dealership lots and then apply for the $7,500 federal credit, rolling this money into lease terms for customers. However, it recently scrapped these plans, reports Reuters.

Nevertheless, it shows how creative some firms are getting to try and ensure EV sales don’t fall off a cliff. This week, Tesla also introduced lower-priced versions of the Model 3 and Model Y.

While both of these models were in the works before the Trump administration confirmed that the credit would be axed, they may help to convince some shoppers to buy an EV who would have otherwise been priced out of the market.

According to Ivan Drury, director of insights at Edmunds, automakers are taking varied approaches to a common problem.

“The overarching message of tax credits going away for EVs has had a very different set of approaches from each automaker,” he told Business Insider. “Which approach will be most successful? Debatable. Nobody’s looking to increase. That’s cuckoo talk at this point. You just want to maintain that basic level of sustainable sales, and this is the different methodologies that each of them have taken.”

Some brands have decided that cutting losses may be the most practical move. Both Stellantis and Acura have opted to discontinue certain EV models altogether. Acura recently confirmed it will pull the plug on its all-electric ZDX SUV, while Stellantis has shelved plans for the RAM 1500 REV.

It’s yet another reminder that even in an age of electrification, not every experiment makes it through the market’s growing pains.

It’s no secret that government incentives have played a huge role in fueling America’s appetite for electric vehicles. Without them, enthusiasm tends to cool fast.

So it’s hardly shocking that many former EV owners say they’d consider returning to battery power only if a generous incentive were back on the table, according to a recent study from The Harris Poll.

Read: Expiring EV Tax Credit Sent Tesla Sales Into Overdrive But Its Flagships Crashed

The survey, conducted between September 23 and 25, included responses from 2,095 adults across the United States. Of these, 1,675 participants, or about 80 percent, said they plan to buy or lease a new or used vehicle in the future. Within that group, 485 respondents, roughly 29 percent, said they were extremely or somewhat likely to choose an EV.

What Would It Take?

Among respondents who had previously owned or driven an electric vehicle but later switched away, 60 percent said they would need an incentive of at least $5,000 to consider returning to an EV.

A further 30 percent said they would need an incentive of between $2,500 and $4,999 to reconsider, while 11 percent said they would be willing to accept an incentive of less than $2,500.

Senior consultant at The Harris Poll, Greg Paratore, acknowledged that affordability remains the top concern for 64 percent of EV buyers.

Automakers Step In

While the removal of the new and used EV tax credit will impact demand for electric cars, Paratore noted that automakers could use the removal of the credit to build extra trust with consumers by helping to share the added cost burden.

For example, Hyundai recently announced it’s cutting prices of the 2026 Ioniq 5 by a significant $9,800 in the wake of the tax credit’s removal. Additionally, Hyundai is offering a $7,500 cash incentive on the remaining 2025 Ioniq 5s that it has in its inventory.

Meanwhile, Ford chief executive Jim Farley warned that EV demand in the U.S. could tumble by as much as half due to the tax credit’s removal. If that happens, electric vehicles could see their market share shrink to around 5 percent, a figure last recorded in 2022.

If you’ve ever wondered what a serious price slash looks like, this might be it. Hyundai has cut prices dramatically for the Ioniq 6, though the offer applies only to Australia. To clear remaining 2023 model-year stock, the all-electric sedan now costs up to AU$35,000 (equal to around $23,000 at current exchange rates) less than before, bringing it closer in price to China’s growing wave of EV competitors.

The Ioniq 6 range now kicks off from AU$49,990 ($32,815) drive-away for the Dynamic, with all on-road costs included. Previously, buyers needed to splurge AU$77,554 ($50,909) to get one on the road, a hard sell given that the Tesla Model 3 starts at $60,205 ($39,520).

Read: Hyundai Reveals New Ioniq 6, Teases Long-Awaited 6 N

Mid-range buyers benefit too. The Ioniq 6 Techniq’s price has been trimmed from AU$88,579 ($58,146) with on-road costs to AU$54,990 ($36,097), saving AU$33,589 ($22,049).

At the top of the line, the flagship Ioniq 6 Epiq now lists for AU$59,990 ($39,379), a reduction of AU$34,142 ($22,412) from its previous AU$94,132 ($61,791) figure, inclusive of all fees.

Slow Sales

Despite its specs, the Ioniq 6 has never proven as popular as the retro-themed Ioniq 5, mostly due to its divisive styling. This year, Hyundai has sold just 93 examples of the Ioniq 6 in Australia, a huge fall from the 330 sold in 2024 and the 417 that found new homes in 2023.

In a statement to Drive, Hyundai confirmed it still has 115 units of the 2023 Ioniq 6 in stock and hopes to clear them before the updated 2026 model-year version reaches showrooms.

Power and Range Options

Those who want to get behind the wheel of the base Ioniq 6 Dynamic get a 225 hp (168 kW) rear-mounted electric motor, a 77.4 kWh battery pack, and an estimated 381 miles (614 km) of driving range.

Step up to the Techniq and the Epiq, and the 221 hp (165 kW) rear motor is supplemented by a 74 kW front motor, resulting in a combined 320 hp (239 kW) and 446 lb-ft (605 Nm). The battery pack remains the same, and the range is reduced to 322 miles (519 km).

Hyundai sales surged to record heights in the US last month, thanks in part to a significant increase in demand for its EVs and a few of its SUV and sedan models. And, despite the removal of the federal EV tax credit at the end of September, the Korean carmaker appears confident it can keep the momentum going through the rest of the year and into 2026.

Read: The EV Price War Just Got Real And Hyundai Fired First

In September, Hyundai sold a total of 71,003 vehicles in the US market, a 14 percent increase over the 62,491 sold the same month last year. In addition, Hyundai’s Q3 sales were up 11 percent to 678,349 units compared to the 610,494 sold through the first three quarters of 2024.

EVs Leading the Charge

Several models contributed to the surge in demand last month. The all-electric Ioniq 5 stood out, with sales soaring 152 percent from 3,336 units to 8,408. While many automakers saw a final bump in EV sales before the federal tax credit expired, Hyundai has moved quickly to soften the impact.

The company is now offering a $7,500 cash incentive on 2025 models, along with price cuts of up to $9,800 on 2026 Ioniq 5s. Year-to-date, sales of the Ioniq 5 have climbed 36 percent, from 30,318 units to 41,091.

Hyundai US Sales 2025

Elsewhere, sales of the Ioniq 6 have jumped 36 percent, although it remains a small blip in terms of Hyundai’s overall sales, with just 814 sold in September and 9,132 sold this year. The large, three-row Ioniq 9 sold 4,177 examples.

Demand for the small Venue also soared by 77 percent last month, with 2,836 finding new homes across the country. Hyundai reported a 28 percent rise in Santa Fe sales to 10,114 units. In September, sales of the Elantra increased by 23 percent.

There are some outliers in what has been a very good year for Hyundai. For example, year-to-date sales of the Sonata are down 5 percent to 45,914, Santa Cruz has fallen 18 percent to 20,633, and the Kona is down 11 percent to 57,278.

The clean vehicle tax credit expired yesterday and Hyundai isn’t wasting any time as they’ve lowered Ioniq 5 pricing by an average of $9,155. That’s a huge drop and the entry-level model now begins at $35,000, which is $7,600 less than last year’s model.

Buyers looking for more power and range can upgrade to the Ioniq 5 SE, which begins at $37,500. That’s down $9,150 from last year’s starting price of $46,650.

More: Hyundai’s American-Made Ioniq 5 Costs More But Goes The Extra Mile

The biggest decline can be found on the well-equipped SEL trims, which cost $39,800 with rear-wheel drive and $43,300 with all-wheel drive. Both variants are a staggering $9,800 less than their predecessors.

Hyundai said they’re repositioning the model to “better align with current market dynamics and support increased U.S. production volume.” They added the changes come as “part of a broader strategy to maintain the Ioniq brand’s leadership in the electric vehicle space while responding to shifting consumer expectations and competitive pressures.”

Despite the significant price cuts, Hyundai appears to have avoided removing equipment to lower costs. In fact, they added a dual-level charging cable.

Additional changes are limited, but there’s a new Sage Silver Matte paint job. Cosmic Blue Pearl and Vibrant Ultimate Red have also been extended to all trims.

While Hyundai didn’t mention the tax credit, they’re offering a $7,500 incentive for customers who purchase or lease a 2025 model. However, you might be better off waiting for the 2026 Ioniq 5, unless there are some serious discounts on top of that.

Hyundai Ioniq 5 Pricing

Prices exclude a $1,600 destination fee

The Kona Electric isn’t cool enough to be part of the Ioniq family and it appears Hyundai is turning its back on the affordable EV. This is having a devastating impact as the 2026 model has been gutted.

While Hyundai only released a handful of initial details, a majority of the lineup is toast. As part of the killing spree, the SEL, Limited, and N Line trims are all dead. That means the sole survivor is the entry-level Kona Electric SE, which is available exclusively with the Standard Range battery.

More: Hyundai Kona EV Gets An Outdoorsy Edition In Japan

The automaker hasn’t gotten around to releasing 2026 specifications, but they should carryover from last year. This means the SE should have a woefully uncompetitive 48.6 kWh battery pack, which delivers a mere 200 miles (322 km) of range. That’s 103 miles (166 km) less than the 2026 Nissan Leaf, which costs $2,985 less than the 2025 Kona Electric.

Sticking with the powertrain, the model will likely use a familiar front-mounted motor producing 133 hp (99 kW / 135 PS) and 188 lb-ft (255 Nm) of torque. Throw in a slow 100 kW DC fast charging capability and the Kona looks more like a compliance car than a modern EV.

That’s a recipe for disaster, especially with the Leaf and reborn Chevrolet Bolt coming soon. However, the 2026 Kona Electric does have a “larger console tray,” so there’s that.

Few legacy automakers have embraced the electric vehicle transition as much, or as quickly, as the Hyundai Motor Group. Across the Hyundai, Kia, and Genesis brands, the South Korean conglomerate has released a slew of compelling EVs that show just how serious it is about electrification.

Many of the new electric cars and crossovers being released by Hyundai are built on EV-only architectures, but the Inster is a little different. Rather than being based on the E-GMP platform, as seen in the likes of the Hyundai Ioniq 5 and Kia EV6, it is an electric version of the Hyundai Casper sold in South Korea, utilizing the more basic Hyundai-Kia K1 platform.

The Inster also happens to be the smallest EV in Hyundai’s current model range, aiming to rival vehicles from China like the BYD Dolphin, GWM Ora, and MG 4, as well as the new Renault 5. This is a hotly contested segment, so to compete, it had better be good.

QUICK FACTS

Photos Brad Anderson/Carscoops

Prices and Rivals

In Australia, prices for the Inster kick off from AU$39,000 (roughly $26,000) before on-road costs for the basic Standard Range model we tested. But, once you factor in fees, this price climbs to AU$43,646 ($29,000). Hyundai also sells the Inster with an Extended Range battery pack, starting at AU$42,500 ($28,300) before fees, and in Inster Cross guise, kicking off from AU$45,000 ($30,000).

For a vehicle this small, these are some high prices. The Inster starts at roughly AU$6,000 ($4,000) more than the most basic GWM Ora Standard Range and is AU$3,000 ($2,000) pricier than the MG 4 Excite 51. It’s also roughly AU$9,000 ($6,000) more than the entry-level BYD Dolphin. Additionally, it’s slightly more expensive than the two-door Fiat 500e, starting at AU$38,990 ($26,000). However, when first launched, the 500e did start at AU$52,500 ($35,000), but slow sales forced Fiat to slash its price tag aggressively.

So, if you’re shopping for an Inster, what do you get for your money? For starters, the basic model has a compact 42 kWh battery while the Extended Range model boasts a larger 49 kWh pack. Hyundai quotes a driving range of 327 km (203 miles) on the WLTP cycle for the 42 kWh version and 360 km (224 miles) for the 49 kWh model.

Regardless of which battery pack is selected, all versions have a same front-mounted electric motor. The base model produces 95 hp (71 kW) and 147 Nm (108 lb-ft) of torque. while the flagship version has 84.5 kW (113 hp) and 147 Nm (108 lb-ft).

Photos Brad Anderson/Carscoops

A Spacious Cabin?

I didn’t know what to expect when approaching my week of testing the Inster. What immediately impressed me the most was the quirky interior, and more importantly, the incredibly clever packaging that, despite the compact dimensions, results in an extremely spacious cabin.

The Inster lacks the single widescreen display of other Hyundai products, instead opting for a 10.25-inch digital instrument cluster and a 10.25-inch infotainment display perched on top of the dashboard. While the screens are a little outdated, the carmaker has retained a dedicated manual control panel for the climate control, including lovely rocker switches for the temperature and fan speed adjustments.

Found beneath the HAC controls is a wireless smartphone charger and a flat floor. While the Inster is very short and very narrow, it sits quite tall. Even though I’m 6’2”, the high roof meant I had roughly three inches of headroom. There was plenty of legroom at the front too.

Photos Brad Anderson/Carscoops

What’s not so nice is that because of the car’s compact size, there’s no room for a center console between the front seats. Instead, there’s simply a pair of cupholders and an armrest that can fold down, much like an old Nissan Micra. Additionally, soft-touch materials are pretty much non-existent on the door panels and dashboard, certainly cheapening the overall feeling of the cabin. Given the price point, it’d be nice to see some nicer materials throughout.

The clever design of the Inster is most apparent in the second row. While there are only two seats back there, they can slide back and forward. With the rear seats positioned as far back as possible, I had almost five full inches of legroom with the driver’s seat in my preferred position. That’s roughly on par with the rear legroom you’ll find in an Ioniq 5, despite the Inster’s much smaller footprint.

Read: Hyundai’s Baby EV Gets Adventure-Ready With New Inster Cross

Additionally, the mini crossover’s rear seats have a similar hinge design to the ‘Magic Seats’ found in several Hondas, allowing them to hinge in the middle and fold completely flat. What’s more, even the front passenger seat has been designed to fold flat, should you need even more storage space.

Unsurprisingly, the generous amounts of legroom in the rear impact rear cargo space. Hyundai quotes 280 liters (9.8 cubic feet) of space in the rear, but I suspect that’s with the rear seats slid as far forward as possible. Slide them back, and the cargo space is reduced. However, if you’re carrying large items, the capacity increases to 1,059 liters (37.4 cubic feet) if the seats are folded away.

Photos Brad Anderson / Carscoops

Small Car Charm

While the Inster may technically be a crossover, it drives and feels much like a tiny city car, similar to a Fiat 500. You sit quite high, and the view out is excellent thanks to the generously sized windows.

The steering is light and precise, ensuring the Inster is easy to place on the road. Depending on the configuration, it can weigh as little as 1,305 kg (2,877 lbs), which is light by modern standards, particularly for a car that comfortably accommodates four adults. It also has a tight turning circle of just 10.6 meters (34.7 feet), and while that’s not quite as good as the Fiat 500’s, it’s enough to ensure the Inster is incredibly easy to navigate through tight roads and carparks. It also makes doing U-turns a breeze.

As with most other EVs from Hyundai, the Inster includes paddle shifters behind the steering wheel to adjust the regenerative braking. There are four different settings on offer, including a one-pedal driving mode, which I left the car in for most of the time I had it.

Efficiency is good, but it’s not excellent. Hyundai quotes 14.3 kWh/100 km for the Standard Range. I managed to beat this during my time with it, averaging 13.9 kWh/100 km. Interestingly, the Kia Niro EV I tested two years ago, despite being much larger and heavier, averaged 13.5 kWh/100 km.

The charging supported by the Inster also cannot hold a candle to many other EVs from Hyundai’s portfolio. It can support peak charging speeds of 120 kW, meaning it will take 30 minutes to charge from 10-80 percent, which is quite a long time for a tiny 42 kWh pack. Plugged into a 50 kW DC charger, it’ll take 58 minutes from 10-80 percent.

The quoted range of 327 km (203 miles) for the Standard Range is certainly achievable in the real world, but I did have to charge the car overnight in my garage three times just to ensure I had enough range for my driving the following day. Fortunately, the Inster comes standard with a home charger that plugs directly into a standard household socket.

Given that the Inster has to lug around a heavy battery pack, it comes as no surprise that the ride is slightly firmer than you’d expect from an ICE-powered crossover similar in size. But, for everyday driving duties, it’s acceptable, even though I’d like it to be a little softer.

Verdict

Competing with new and cheap EVs from China is a tough ask for any legacy brand. These new entrants to the market have forced brands like Hyundai to step up their game, attempting to build cars that are innovative, appealing, and well-priced. The Inster ticks those first two boxes.

However, it is expensive. Not only is the Inster pricier than most of its competitors, but the Standard Range is roughly AU$11,000 ($7,300) more expensive than the larger, ICE-powered Venue. This will limit its appeal, likely only being considered by those with their minds set on an EV regardless of price, rather than the large contingent of buyers simply looking for the best value for money car to get from A to B.

Photos Brad Anderson/Carscoops

Hyundai has a busy slate ahead, with fresh N performance models on the horizon and a body-on-frame midsize pickup in the pipeline that will also spawn a rugged SUV aimed at the Toyota 4Runner. But it’s Genesis, the luxury side of the Hyundai Motor Group, that delivers the real jolt of excitement: an all-electric flagship is officially on the way.

Read: Genesis Reveals Why Magma Will Deliver A Different Experience Than Hyundai N

During Hyundai’s recent investor day, chief executive Jose Munoz displayed a slide for the Genesis brand that revealed it is working on new EV, EREV, and HEV powertrains. The big takeaway was that the electric models will emphasize performance, starting at “600hp+” and with the possibility of reaching an extraordinary “1,000hp+.”

A Luxury Brand With Bite

Genesis occupies the same role for Hyundai as Lexus does for Toyota, but the similarities may stop there. The brand is carving out a sharper, sportier identity thanks to its new Magma high-performance division. Alongside the road cars, Genesis will even step into endurance racing with the GMR-001 Le Mans Daytona supercar.

The first Magma model on the road will be a hot version of the Genesis GV60. It’s tipped to borrow parts from the Hyundai Ioniq 5 N and Kia EV6 GT, bringing more than 600 hp to the table. That alone makes it blisteringly quick, but it’s the possibility of breaching the 1,000 hp mark that raises the stakes.

What Could 1,000 hp Look Like?

Hyundai provided no indication as to what form a four-figure horsepower Genesis model could take. It could perhaps be a road-going hypercar inspired by the Le Mans racer, or perhaps an electric version of the X Gran Berlinetta Vision Gran Turismo concept from a couple of years ago.

However, given that vehicles like this would likely only sell in very small numbers, we suspect it’s more likely the vehicle will be either a high-performance sedan or a high-performance SUV that could rival the Porsche Taycan, Macan Electric, or the upcoming Cayenne Electric, which has already been confirmed to pack upwards of 1,000 hp.

Performance wasn’t the only focus of the announcement. Genesis also revealed its extended-range models will deliver more than 1,000 km (621 miles) on a charge, while conventional hybrids will top out at “500hp+.” These hybrids aim to blend efficiency with performance, offering fuel-sipping driving without sacrificing the punch expected from the brand’s expanding lineup.

Hyundai has used their investor event to unveil a future product roadmap and a “2030 Vision.” It calls for an assortment of new models including range-extended electric vehicles.

Starting stateside, Hyundai announced plans to launch its first body-on-frame mid-size truck in North America by 2030. It will challenge the Chevrolet Colorado, GMC Canyon, Ford Ranger, Nissan Frontier, Toyota Tacoma, and the reborn Ram Dakota.

More: Americans Love Trucks, Except Ones From Hyundai

The company has high hopes for the pickup as they noted it targets “one of the largest segments in the industry.” Hyundai added they have “gained valuable experience and brand presence” since launching the compact unibody Santa Cruz in 2021. CEO Jose Munoz even hinted that a rugged, off-road SUV could join the lineup built on the same platform.

More N Models And Hybrids

Hyundai’s N lineup will expand to more than seven models by 2030, including the all-new Ioniq 6 N. The company believes the move will increase global N sales to over 100,000 units annually.

Hyundai will also expand its hybrid lineup to include more than 18 models by 2030. They’ll also embrace commercial vehicles in North America by offering a large electrified van as well as the XCIENT fuel cell truck and Translead trailers.

Lots Of New EVs

Baldauf / Carscoops

Hyundai bet big on EVs and even more are on the horizon, including an entry-level Ioniq 3 for Europe. The model was recently previewed by a concept and will be a mass-market vehicle with a next-generation infotainment system.

Sticking with international markets, India will get its first locally designed EV, while China gets a new C-segment electric sedan. The latter will be joined by the recently unveiled Elexio SUV.

The automaker is also gearing up to launch its first range-extended electric vehicles in 2027. They’ll offer more than 600 miles (966 km) of combined range as well as high-performance batteries that were developed in-house. Hyundai said they’ll have “full EV power performance with less than half the battery capacity, improving accessibility while maintaining exceptional range and performance, and eliminating range anxiety.”

Speaking of EVs, Hyundai noted a cloud-based battery management system is coming in 2026. It promises to “collect data from diverse vehicle environments, applying proprietary advanced modeling for faster, more precise diagnostics.”

We can also expect next-generation batteries that will arrive by 2027. These are said to be 30% cheaper despite having a 15% higher energy density. Charging times will also drop by 15%, making ownership more convenient.

Hyundai is also developing next-generation fuel cell systems for commercial vehicles. These promise to have “high efficiency, durability and power output to meet the demands of future mobility.”

Genesis Gets Some Love

On the luxury side of the equation, the Genesis lineup will expand to include hybrid, electric, and range-extended vehicles. The first hybrid will arrive next year and the company said their next-generation platform will support multi-energy configurations.

Genesis is aiming to increase annual sales to 350,000 units by 2030, and they’ll achieve this by expanding their presence in the United States, Europe, Korea, China, the Middle East, and emerging markets. Speaking of Europe, the brand is planning to be in up to 20 European markets in the coming years.

In the United States, Genesis is planning to strengthen its market presence through local production and the introduction of range-extended EVs. The company also mentioned “ultra-bespoke vehicles,” hinting at possible ultra-luxury ambitions.

Company Eyes Increased Sales And More US Production

Overall, Hyundai is targeting global sales of 5.55 million vehicles by 2030. They’re banking on “significant growth” in North America, Europe, and Korea to achieve this.

Getting back to the United States, the Hyundai Metaplant in Georgia is set to increase its annual production capacity to 500,000 vehicles by 2028. The plant currently builds the Ioniq 5 and Ioniq 9, but it will eventually make hybrids as well.

Hyundai said the expansion will create 3,000 direct and indirect jobs, and involve a $2.7 billion investment over three years. The company also aims to produce more than 80% of vehicles sold in the United States domestically by 2030, with supply chain content increasing from 60% to 80%.

The buzz around Hyundai’s performance EVs is growing, and while the electric Ioniq 5 N has impressed critics, its steep price tag keeps it from being the natural successor to the popular i30 N hot hatch, which disappeared from Europe under tighter emissions rules That gap in the lineup could soon be filled by the smaller Ioniq 3, though Hyundai has reportedly considered badging it as the 2 or even the 4.

More: Hyundai’s Smallest Ioniq Looks Like A Veloster From Outer Space

The sporty hatchback was previewed in Munich this week with the Hyundai Concept Three, a show car with a playful, offbeat character that called to mind a modern Veloster reimagined for the electric era, though Hyundai downplayed the resemblance and described it simply as a compact hatchback.

Could Hyundai Build an Ioniq 3 N?

Hints about a performance-focused Ioniq 3 have already come from within the company. Xavier Martinet, President and CEO of Hyundai Motor Europe, suggested the idea is under serious consideration, telling Auto Express: “The concept is quite sporty, and obviously you have heritage with N brand. I think it’s a fair topic to consider.”

At the same time, the hot hatch project has yet to receive official approval. Martinet acknowledged the uncertainty around demand, noting, “The question is always if there is customer demand? Is there a market? How do you make your car the one that customers want to buy? Generating its emotions is fundamental.”

Photos Stefan Baldauf & Guido ten Brink

Simon Loasby, Hyundai’s head of styling, addressed why the concept car carried no N branding. “It is an opportunity. We’re not calling it N, it’s not approved yet. But I think everyone in the company is realizing what Europe needs, and that’s compact hot hatches, so it’s a topic for discussion.”

What the Production Model Will Look Like

The new Ioniq 3 (or whatever Hyundai calls it) is expected to arrive in mid-2026, serving as the electric equivalent of the aging i30. Recent spy shots suggest that the production EV will adopt a sleek hatchback silhouette with a sloping roofline. Unlike the Concept Three that features a Veloster-inspired asymmetrical door layout, the Ioniq 3 will have a more conventional five-door body.

More: Hyundai Is Giving Its N Cars A Big Powertrain Shakeup And One Loses A Manual

For now, the concept makes a striking impression with its wide fenders, splitter, transparent ducktail spoiler, and a diffuser housing speakers styled to look like twin exhaust tips, which it doesn’t have, of course. A slightly toned down version of this aggressive look could suit a potential Ioniq 3 N, especially if paired with a dual-motor setup and chassis tuned for handling.

Photos Stefan Baldauf & Guido ten Brink

When Could It Arrive?

If approved, the Hyundai Ioniq 3 N could arrive around 2027, joining the existing Ioniq 5 N and Ioniq 6 N. The company has also confirmed that it is working on a new generation of the i20 N hatchback with a hybrid powertrain, and a new Elantra N sedan with a gasoline engine.

Of course, Hyundai won’t be alone in the electric hot hatch market. The upcoming VW ID. Polo GTI will compete with the Peugeot 208 GTi, Alpine A290, and Mini JCW Electric in the subcompact segment. Still, an updated version of the larger VW ID.3 GTX that will likely adopt the GTI moniker sounds like a more fitting rival to the Hyundai Ioniq 3 N.

Photos Stefan Baldauf & Guido ten Brink

Just when we thought the action from Germany’s Munich Motor Show was winding down, Hyundai goes and drops what could be the car of the show. And the word is the Concept Three will morph into a fully fledged production EV that looks almost identical in 2026.

Likely to be badged the Ioniq 3 when production starts in Europe next year, the compact EV is built to rival the upcoming VW ID. Golf, and at 4,288 mm (168.8 inches) long will be a similar size. But the Golf won’t look anything like as dynamic, based on the coupe-like shape, sloping roofline and sports car-low nose of the Concept Three.

A New Kind Of Hatchback

Hyundai calls the Three an Aero Hatch, saying the combination of the sporty roof, visual tension from the intersecting lines created by the ‘Art of Steel’ design language and the upright rear window blend performance and practicality. We just know it looks awesome, like a de-uglified Veloster for the electric age, this time with two rear doors instead of one.

Related: This Electric Hatch May Be Hyundai’s Best-Looking Ioniq Yet

Regular versions of the production EV won’t look quite as aggressive or feature the gullwing rear doors, Hyundai Design Centre boss Simon Loasby told Autocar, but you can see how elements such as the rear diffuser, transparent rear spoiler and fat fender flares could translate to an N performance version down the line.

Hyundai

Playing With Light

More than most automakers, Hyundai has embraced lighting tech to help give its cars unique identities and the the Concept Three is no different. Parametric Pixel lighting is employed at both ends of the car, but this time the pixels are more sophisticated, a gradient making the upper ones brighter.

Inside, the Concept Three makes a firm break from established Hyundai design themes. There’s no large touchscreen, instead drivers bring their own widgets to mount on the dashboard and customise their experience. The pod-like bucket seats are upholstered in sustainable fabrics and a weird handle on the console makes it look there’s an in-built Dust Buster.

What’s Underneath

Hyundai hasn’t revealed any tech details but logic suggests an Ioniq 3 would be closely related to models like sister company Kia’s EV4, which would mean 400 rather than 800-volt electrics, but a choice of single and dual motor configurations. We expect to see two battery options and around 390 miles (628 km) of range for the best performing models.

Hyundai

US immigration authorities have detained at least 450 people in a raid at Hyundai’s new EV plant in Georgia. Atlanta’s Bureau of Alcohol, Tobacco, Firearms and Explosives confirmed that it had apprehended hundreds of “unlawful aliens,” but South Korea has expressed concern over reports that 30 of the detained were its country’s nationals.

ATFA Atlanta said it had joined forces with various federal organizations including Immigration and Customs Enforcement (ICE), the FBI and Drug Enforcement Administration (DEA) to perform the operation on September 4. The search warrant executed cited allegations of “unlawful employment practices and other serious federal crimes,” the Department of Homeland Security said.

Related: A Simple Traffic Stop Can Now End With Deportation In Florida

“Today @ATFAtlanta joined HSI, FBI, DEA, ICE, GSP and other agencies in a major immigration enforcement operation at the Hyundai mega site battery plant in Bryan County, GA, leading to the apprehension of [around] 450 unlawful aliens, emphasizing our commitment to community safety,” ATFA Atlanta wrote on X.

A High-Profile Target

The raid took place at the $7.6 billion, 3,000-acre EV site opened by Hyundai close to Savannah last year. Agents were focused on the construction zone for the new battery plant that’s scheduled to open in 2026, and Hyundai claims the operation didn’t impact the neighboring EV plant, which currently produces the Ioniq 5 and 9.

Though US authorities haven’t released names or details of the 450 people it detained at the site, Korean media reports that 30 are Korean nationals, something that has alarmed the country’s lawmakers.

Diplomatic Tension

“The economic activities of Korean investment companies and the rights and interests of Korean citizens must not be unfairly infringed upon during US law enforcement operations,” a spokesperson for the country’s foreign ministry said in a statement. South Korea sent diplomats to the site, BBC News reports.

President Trump pledged to deport undocumented migrants in the run-up to his 2024 election victory, but he has also said he welcomed foreign companies to set up manufacturing businesses inside the US, as Hyundai has done.

Atlanta ATF/Hyundai

Today, @ATFAtlanta joined HSI, FBI, DEA, ICE, GSP and other agencies in a major immigration enforcement operation at the Hyundai mega site battery plant in Bryan County, GA, leading to the apprehension of ~450 unlawful aliens, emphasizing our commitment to community safety. #ATF pic.twitter.com/su6raLrLu6

— ATF Atlanta (@ATFAtlanta) September 4, 2025

This week, GM reported record EV sales for the month of August as consumers rushed to take advantage of the clean vehicle tax credit that expires on September 30. That trend was also seen elsewhere as Hyundai reported a 72% year-over-year increase in EV sales.

The Ioniq 5 was the big winner as sales jumped 61% to 7,773 units. Even the slow-selling Ioniq 6 got a shot in the arm as sales increased 30% to 1,047 units. Lastly, there’s the Ioniq 9, which found 1,016 takers.

More: This Electric Hatch May Be Hyundai’s Best-Looking Ioniq Yet

Putting EVs aside, Hyundai Motor America set an all-time August sales record of 88,523 units. That was a 12% increase from a year ago and the company said the Elantra N, Elantra Hybrid, Santa Fe Hybrid, Santa Fe family, Palisade, and Ioniq 5 all achieved record August sales.

The redesigned Palisade was the big standout as sales jump 39% compared to a year ago. The three-row crossover starts at $38,935 and features a boxy new design as well as a classier cabin. Mainstream variants have a 3.5-liter V6 engine that produces 287 hp (214 kW / 291 PS) and 260 lb-ft (352 Nm) of torque.

Customers can also opt for a new hybrid, which begins at $43,660. It features an eco-friendly powertrain that consists of a turbocharged 2.5-liter four-cylinder engine, a 1.65 kWh lithium-ion battery pack, a six-speed automatic transmission, and two electric motors. This gives the crossover a combined output of 329 hp (245 kW / 334 PS) and a fuel economy rating of up to 34 mpg.

Hyundai Motor North America CEO Randy Parker said, “This momentum keeps us firmly on track for our best year ever. We’re especially proud of the record-breaking results from key models like the Elantra HEV, Palisade, and Ioniq 5, which continue to resonate strongly with customers.” Of course, sales of Ioniq models will likely collapse following the elimination of the tax credit, so things aren’t as rosy as they seem.

Hyundai US Sales August 2025

Hyundai is gearing up for the debut of a new concept at the IAA Mobility Show in Munich that resembles a baby hot hatch in the official teasers. Called the Concept Three, it is widely expected to evolve into the Ioniq 3, the first small EV in the growing Ioniq lineup.

A design sketch hints at a sleek, low-slung hatchback with aggressive aero elements and oversized wheels. Hyundai describes the styling approach as an “Aero Hatch” typology, a way of rethinking the traditional compact EV silhouette. While striking on paper, recent spy photos suggest that the production model will settle into a more conventional five-door hatchback form.

More: Hyundai Prepares Big Changes For Its Small Hatchback

The model incorporates the “Art of Steel” styling language, originally introduced by the Initium FCEV concept last year. Earlier teasers suggest it will have full-width LED bars for the headlights and the taillights, similar to the facelifted Ioniq 6 sedan. We can also see sporty bumper intakes, a pronounced chin, flared fenders, and an integrated ducktail spoiler.

Simon Loasby, Senior Vice President and Head of Hyundai Design Center said that the goal of the concept was “to rethink the compact EV from the ground up”, describing it as a “beautifully proportioned sculpture.

Hyundai

What About The Production Model?

Our spy photographers have recently spotted a camouflaged prototype, which is believed to be the upcoming Hyundai Ioniq 3 (previously referred to as the Ioniq 2). Some elements are consistent with the teasers, although they have been toned-down for production. Still, no one can rule out a potential N-branded version for the future with a similar bodykit and performance gains.

More: Kia’s Smallest EV Could Become One Of Its Most Thrilling Performance Models

The new EV will be the smallest member of the Ioniq family yet. It will most likely be positioned between the Inster and the Kona Electric crossovers, serving as a zero-emission alternative to the ICE-powered i20 and i30 hatchbacks.

Powertrain and Platform

Chances are that the Hyundai Ioniq 3 will share the E-GMP architecture with the Kia EV2 and EV3 crossovers. This means it could be powered by a single electric motor with 201 hp (150 kW / 204 PS), sourcing energy from a 58.3 kWh or a 81.4 kWh battery pack. Furthermore, the platform is compatible with dual-motor setups.

The Ioniq 3 will compete with other electric subcompact hatchbacks including the Renault 5 E-Tech, the Nissan Micra, the Peugeot E-208, the Opel Corsa Electric, the Citroen e-C3, and the BYD Dolphin. It will also rival the production version of the VW ID.2all concept and the upcoming Cupra Raval.

According to the latest reports, the production model could hit the market in mid 2026. Before that happens, we will see the concept at the IAA Mobility 2025, which will be held in Munich, Germany, between September 9 and 14.

Baldauf

A hot new version of the Genesis GV60 is just around the corner, thanks to the company’s new Magma division. While it’ll share a lot of its components with the Hyundai Ioniq 5 N and Kia EV6 GT, Genesis insists that the spicy EV will have a character all to its own, thanks in part to some trick software.

The new GV60 Magma has been developed in Korea, but moving forward, all other Magma cars will be developed and tuned by the Hyundai Motor Europe Technical Center near Frankfurt, Germany. Tyrone Johnson is heading up this facility, and given that he played a pivotal role in the creation of the last Ford Focus RS, he’s the perfect man for the job.

Read: Genesis Says Its New Hybrids Will Surprise You

While recently speaking with Top Gear, Johnson noted that Magma models developed in Germany will start to hit the market in 2027, including versions based on the GV80 and G80. He also acknowledged that Magma’s electric models will be designed as more sophisticated and luxurious than the Hyundai Ioniq 5 N.

“N is ‘corner rascal,’” he said. “A Magma isn’t about the track, although it will be track capable. It’s a more sophisticated, luxurious driving machine. It has to be about power, and changes to motors and engines are important. But it doesn’t have to be the most powerful [in its class]. It needs sufficient power. Weight is always important. It’s independent of luxury. You have to have weight in focus, partly because range is important and you get diminishing returns with a larger, heavier battery.”

The Software Revolution

Johnson added that throughout most of his 40-year career in the automotive industry, separating one car from another “was all mechanical engineering.” Now he said, “it’s all software,” adding that it is now possible to “fundamentally change a car with software.” Presumably, this means the GV60 Magma, as well as other Magma products, will have different software to vehicles from Hyundai’s N division, giving them unique driving characteristics.

In all likelihood, the GV60 Magma will feature the same dual electric motors and 84 kWh battery pack as the Ioniq 5 N. As such, it should pump out more than 600 hp, and be capable of hitting 62 mph (100 km/h) in the low-3-second range.

Hyundai’s electric ambitions in China aren’t slowing down. In fact, they’re only just getting started. Just months after the debut of the Elexio SUV through its partnership with BAIC, reports suggest the automaker is already preparing a new all-electric sedan for the Chinese market. The move appears aimed at drawing buyers away from established favorites like the Tesla Model 3, Xiaomi SU7, and BYD Qin Plus.

Design Direction

At this stage, official details are almost nonexistent. Hyundai hasn’t released any images or teasers, leaving the look of the sedan open to speculation. What seems likely, however, is that the design will chart its own path. The Elexio’s styling differs significantly from Hyundai’s global EV lineup, so the sedan may also adopt a distinct appearance, possibly with cues borrowed from its SUV sibling.

Read: Hyundai’s New Electric SUV Skips Physical Buttons Nearly Entirely For Massive Screen

If that’s the case, then the new electric sedan likely won’t share much in common with the Ioniq 6 and its streamlined shape, which has proven to be very controversial and likely continues to contribute to mediocre sales figures. Hyundai would be wise to adopt a more traditional three-box sedan shape, perhaps complete with similar headlights and taillights to the Elexio.

In all likelihood, the new sedan will utilize the same E-GMP architecture as the Elexio, as well as pretty much every other EV from Hyundai, Genesis, and Kia. This setup allows for single- and dual-motor options, as well as multiple battery configurations to target a wider audience.

The interior could also lean on the Elexio for inspiration, which ditches the “traditional” digital gauge cluster for a tiny screen positioned towards the base of the windscreen. It also features a widescreen display encompassing the central infotainment system and an area dedicated to the passenger.

According to Autohome, Hyundai plans to launch its Chinese-market electric sedan in the first half of 2026, with customer deliveries scheduled to begin in September of the same year.