Elon Musk Somehow Managed To Make Everyone Hate Electric Cars

- Study links Musk’s political antics to plummeting EV support across political lines.
- Liberals backed electric cars for decades, then Elon happened and they bailed.
- Conservatives still think Teslas are liberal toys even after Musk’s MAGA cosplay.
Some believed that Elon Musk’s alignment with former President Donald Trump and the broader MAGA movement might encourage traditional conservatives to embrace electric vehicles. But a new study suggests the opposite has happened.
Not only has Musk’s political shift failed to win over right-leaning car buyers, it appears to have driven away support from the left as well, dampening enthusiasm for both Tesla and EVs more broadly.
Also: Tesla Drivers Say Musk Makes Them Look Like Fascists So They’re Suing
The study, published in the Humanities & Social Sciences Communications, analyzed data gathered from surveys conducted in August 2023, November 2023, May 2024, July 2024, and March 2025, set out to see if public perceptions about Musk have impacted the desirability of Tesla vehicles and other EVs.
Shifting Sentiment Across the Political Spectrum
Historically, EVs have been more popular among left-leaning consumers, which explains in part why Tesla is so popular in California. The first study of 633 adults found that liberal voters were positive to the idea of buying an EV, while conservatives were negative.
The second study also found that the more conservative you are, the less inclined you are to purchase an EV. No surprises there, and this general finding was also replicated in the third and fourth studies.

Things have since changed. The study found that the overall support for EVs among liberal voters has eroded as Musk continued to harm his reputation. At the same time, his shift to the right has done nothing to make conservatives more likely to buy a Tesla or any other EV.
The “Musk Effect” on EV Appeal
Lead author Alexandra Flores explained to The Guardian that Musk’s influence on EV perception is highly unusual. “The suspicion is that Elon Musk became so synonymous with EVs in the US that perceptions of him affected the entire class of vehicles,” she said. “This made them way less appealing to liberals—he really dragged down perceptions of EVs in general.”
Flores added that the researchers initially expected liberal support for EVs to hold steady, given their long-standing connection to environmental values. They also thought Musk’s rightward turn might make EVs more attractive to conservatives. “But the opposite happened,” she noted. “Over time, conservatives remained relatively steady in their lack of interest in EVs and Tesla, while liberals’ attitudes really dropped. They are now equally unlikely to buy an EV as they are a Tesla.”
