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Social Media as a Recruitment Tool: School Bus Driver Influencers

20 December 2024 at 18:38

The school bus transportation industry has long grappled with a persistent challenge: A nationwide shortage of school bus drivers. Despite the critical role these professionals play in ensuring student safety and access to education, many school districts struggle to recruit and retain enough school bus drivers to meet demand not to mention other employees.

However, with the rise of social media platforms like TikTok, a new opportunity for outreach and recruitment has emerged. But this trend is not without its complications.

A New Era of Storytelling

Social media has transformed from a space for personal expression to a powerful marketing and engagement tool. TikTok, once synonymous with dance trends and lip-sync videos, is now a hub for creative content across industries. Businesses big and small use the platform for everything from showcasing products to building brands via influencers, other users who have amassed large followings. The school transportation industry is no exception.

School bus drivers have taken to TikTok to share their experiences, offering a glimpse into the daily life of a driver. Using hashtags like #schoolbusconversation, drivers showcase their passion for the job, hoping to inspire others to join the profession.

One standout influencer is Cor’Darius Jones, known by his handle Mr. Bus Driver. He has amassed over 61,000 followers to date on his TikTok channel by sharing engaging and informative content about school buses and driving them. (He is also on Instagram and Facebook.)

As an employee of Escambia County Schools, located on Florida’s panhandle and serving the Pensacola area, Jones has not only captured the hearts of viewers but also caught the attention of industry leaders, including IC Bus, which sponsors his content.

Jones’ videos extend beyond his daily routes. He attends trade shows, engages with industry professionals, and promotes the role of school bus drivers as an essential part of the education system. Notably, Jones will be speaking at the STN EXPO East near Charlotte, North Carolina, in March. He will join a panel discussion that will share insights on using social media as a recruitment and advocacy tool for the school transportation industry.

Jones said Escambia County Schools is aware of his social media work and has been supportive of the content.

Cor’Darius "Mr. Bus Driver" Jones takes his social media viewers on a tour of his school bus.
Cor’Darius “Mr. Bus Driver” Jones takes his social media viewers on a tour of his school bus.

“A lot of times my higher-ups give me ideas for a funny video to create,” he explained. “At first, I didn’t know how my district would take it, being that I was filming on the bus and making jokes about the job while still trying to make an informative message, but they started to follow and absolutely love the content. They look forward to every video I create.”

Jones said his journey into social media began during his second year as a school bus driver.

“I started the page going into my second year of driving and was giving everyone an inside look at what it’s like being a bus driver for different grade levels,” he recalled. “The post went viral on [Facebook], gaining over 500,000 views within the first week. People — parents, students, bus drivers, teachers, school staff, a ton of people — would message me to make more videos, and that’s what led to creating the Mr. Bus Driver page. I would just post day-to-day life. The most relatable part is that it’s very much true and has happened to me and a ton of other drivers.”

His partnership with IC Bus, the manufacturer of the vehicle he drives everyday, and collaboration with school district officials exemplifies how social media can be leveraged to address driver shortages by highlighting the job’s rewarding aspects, as well as the universal experiences that resonate with the broader community.

“When we came across Cor’Darius Jones, more widely known as Mr. Bus Driver, it was clear he was a champion of student safety and the driver community in his own right,” commented Christy Zukowski, the senior marketing manager for IC Bus. “Those who have seen Mr. Bus Driver’s videos on their social feeds know that his passion for his career as a driver is contagious. With his unique ability to educate, entertain and connect while spreading awareness of the importance of safety best practices, Mr. Bus Driver is an empowering voice in the industry and an admirable example of the dedicated drivers who keep us moving forward.”

Escambia County Schools bus driver Cor’Darius Jones has become a social media star and influencer for his Mr. Bus Driver channels on TikTok, Facebook and Instrgram.
IC Bus sponsors Cor’Darius “Mr. Bus Driver” Jones and brings him to industry trade shows, where he interviews student transporters on a podcast.

Navigating the Challenges

While influencers like Jones have received district support and industry backing, not all school bus drivers receive the same level of oversight — or approval — for their social media activities. The integration of government property and social media monetization raises questions about ethics and compliance.

A transportation director from a school district in the western U.S. speaking anonymously to School Transportation News expressed concern over school bus drivers creating TikTok videos without the district’s knowledge.

Like many government agencies, the director noted, transportation staff does not have access to TikTok. “So, this was not something we were monitoring,” the director added. “There are issues with broadcasting on social media in uniform, using district equipment, acting as a spokesperson without authorization, and generating revenue while on paid status.”

The director revealed that one school bus driver had been filming TikTok videos while wearing a uniform with the school district logo visible despite an attempt to obscure it. This implied, the director explained, that the driver in question was officially representing the district without having prior permission to film content. Upon discovering the videos, transportation department management addressed the issue directly with the driver as well as others, instructing them to take down any content that might appear to represent the district.

“It’s important to ensure that employees don’t unintentionally present themselves as spokespersons for the district without authorization,” the director emphasized.

The challenges outlined in this scenario highlight a key tension: While these videos can inspire and educate, they also risk crossing professional and legal boundaries. School buses are government property, and filming content for personal or financial gain without explicit consent could violate district policies or government regulations. Moreover, the perception of using public resources for private profit can risk the reputations of school bus drivers and their school district or bus company employers. Clear communication and well-defined policies are essential to navigating these challenges.

STN reviewed dozens of TikTok, Instagram and Facebook videos posted by school bus drivers. Many of them made attempts, not all successful, to obstruct or blur any identifying district names or logos on uniforms. Videos included school bus drivers talking about their jobs and experiences while seated behind the wheel, performing pre-trip inspections, and even driving the vehicle with students on board. Any students were blurred out, and at least one post appeared to use interior school bus camera video footage.

Weighing the Pros and Cons

Social media’s potential to promote the profession and recruit new drivers is undeniable. Videos showcasing the camaraderie, dedication and unique aspects of the job can counter misconceptions and attract individuals who otherwise might not have considered the role. Drivers like Cor’Darius “Mr. Bus Driver” Jones demonstrate that with proper support and guidance, social media can be a valuable tool for advocacy and outreach.

However, districts must address the potential pitfalls. Without clear policies and communication, drivers may unintentionally breach regulations or face disciplinary actions. Establishing guidelines around social media use, including seeking prior approval for content involving district equipment, could help strike a balance between creativity and compliance.

However, the future of TikTok, one of the most influential platforms for creators and businesses alike, remains uncertain. The app has faced ongoing legal battles and scrutiny, with federal and state governments questioning its data privacy practices and connections to its parent company, ByteDance, in China. These concerns have led to restrictions on TikTok’s use on government devices and recurring threats of a nationwide ban.

President-elect Donald Trump will take office a day after a Biden administration ban is set to take effect. While Trump previously sought to ban the app due to national security concerns, he now said he acknowledges the platform’s significance as a cultural and economic influencer. He has suggested the possibility of maintaining TikTok under stricter regulations to ensure compliance with U.S. laws and protect user data, offering a lifeline to a platform that continues to thrive amid legal and political uncertainty.

This past week, the U.S. Supreme Court said it will take up the case on Jan. 10 and will not block TikTok while it considers the issue.

Regardless, district leaders and transportation directors generally lack access to TikTok today, making it difficult to monitor or even be aware of the content their drivers are creating. This limitation further complicates oversight and highlights the importance of proactive communication between drivers and their supervisors.

But without access to TikTok and other social media services, district leaders may miss opportunities to guide or support school bus drivers who are using the platform to share their experiences. Additionally, the inability to monitor content means districts are often unaware of potential compliance issues, such as filming during work hours, using district equipment, or presenting themselves as spokespersons without authorization. Addressing these gaps requires clear policies and training, ensuring drivers understand the boundaries of their creative freedom while still leveraging social media to inspire and educate.


Related: Social Media’s Influence on Student Transportation Industry Hard to Track
Related: Social Media Posts Point to Importance of School Bus Drivers
Related: South Carolina School Bus Driver Fired for Racist Social Media Post
Related: Sharing Positive Employee Stories Should be Part of Social Media Strategies
Related: You Tweeted What? Social Media Policies and Issues for Student Transporters


Moving Forward

To fully harness the benefits of social media while mitigating risks, collaboration between drivers, districts, and industry leaders is essential. Districts should consider the following steps:

  1. Develop Clear Policies: Provide written guidelines on social media use, including what is permissible when using district property or uniforms.
  2. Training and Communication: Offer training sessions on responsible social media practices, ensuring drivers understand the potential legal and ethical implications.
  3. Encourage Collaboration: Facilitate partnerships between drivers and district officials to align content creation with district goals and recruitment efforts.

The passion and creativity of school bus drivers have the potential to reshape perceptions of the profession and address critical driver shortages. By establishing clear boundaries and fostering open communication, districts can support drivers in sharing their stories while maintaining professionalism and integrity. Social media is a powerful tool, when used responsibly or not. It can bring much-needed attention to the essential work of school bus drivers and inspire the next generation to join their ranks.

Despite the controversies, TikTok and other social media sites remain powerful tools for promoting small and large businesses and enabling content creators to connect with audiences worldwide. For school bus drivers and other professionals, it has provided a unique avenue to inspire change and attract talent to under-appreciated roles. The uncertainty surrounding TikTok’s future highlights the need for districts to remain vigilant, crafting adaptable policies to maximize its benefits while navigating potential risks in a rapidly evolving digital landscape.

In addition to being a frequent STN contributor, S.Z. Estavillo is a social media professional and consultant with over 90,000 followers across her various channels.

The post Social Media as a Recruitment Tool: School Bus Driver Influencers appeared first on School Transportation News.

GPS Trackit Acquires Zonar in ‘Significant Step Forward’ for Fleet Management

4 December 2024 at 01:09

Zonar Systems has merged with GPS Trackit, an award-winning provider of IoT and GPS fleet tracking technology. Together, the two companies aim to form a comprehensive platform to serve fleets of all sizes, including commercial, field services, and passenger transportation industries.

Zonar will operate as part of the GPS Trackit portfolio “while maintaining its commitment to providing industry-leading fleet health and safety solutions, particularly in the government and education sectors,” the companies said in a statement on Tuesday. “Together, the two companies will form a comprehensive platform that serves fleets of all sizes, delivering best-in-class telematics and cloud-based solutions for commercial fleet, field services, and passenger industries.”

The move announced on Tuesday is also part of a broader strategic realignment by Continental, which held a majority share in Zonar since October 2016, to streamline operations and focus on core automotive competencies. Philipp von Hirschheydt, Continental executive board member and head of automotive, described the sale as essential for sharpening the company’s focus and enhancing long-term value.

Zonar, founded in 2001 and headquartered in Seattle, Washington, has built its reputation on advancing fleet safety and efficiency through smart mobility solutions. The company pioneered technologies such as electronically verified pre-trip and post-trip inspections, reducing the risk of on-the-road breakdowns and enhancing operational performance. Its solutions serve the vocational, public, and commercial trucking industries.

GPS Trackit, established in 2002, has become a leading provider of cloud-based fleet management tools. Headquartered in Lakeland, Florida, it supports over 12,000 fleets globally, offering real-time tracking, telematics and video solutions. With a customer-first approach, the company is known for its personalized service and strong customer retention rates.

The merger brings together two industry leaders with complementary strengths. The company’s said in joint statement that Zonar’s expertise in advanced mobility technology aligns with GPS Trackit’s focus on telematics and IoT-driven fleet management. IoT, or the Internet of Things, refers to a network of physical devices — vehicles, sensors, and equipment — that are connected to the internet to collect and exchange data. In fleet management, IoT facilitates real-time tracking, predictive maintenance, and comprehensive data analysis, enabling businesses to enhance operational efficiency, improve safety, and reduce costs.

This merger also positions the companies to address emerging trends in fleet management, such as the integration of electric vehicles (EVs), sustainability initiatives, and data-driven decision-making. By uniting their resources and expertise, Zonar and GPS Trackit said they aim to remain at the forefront of innovation in a rapidly evolving industry.

Both Zonar and GPS Trackit also emphasized their commitment to delivering customer-focused solutions. Zonar’s U.S.-based customer success team is known for exceeding expectations, while GPS Trackit offers live, bilingual support and flexible, scalable solutions tailored to individual fleet needs. By leveraging IoT and telematics technologies, fleet managers can access real-time insights into vehicle performance, optimize routes, and predict maintenance needs before costly breakdowns occur.

The combination of these capabilities, the companies said, ensures that fleet operators will benefit from seamless integration of tools and personalized support, reinforcing both companies’ reputations as customer-centric leaders in the industry.

“This alignment represents a significant step forward in our shared mission to deliver innovative, customer-focused fleet management solutions. By combining our strengths, such as our best-in-class video platform, with Zonar’s advanced technologies and industry expertise, we are poised to create unparalleled value for our customers and further disrupt the market as two industry leaders in overall customer satisfaction,” said GPS Trackit CEO Charles Kriete.

Meanwhile, the companies noted that the fleet management industry is undergoing a significant transformation driven by advancements in technology and increasing regulatory demands. Predictive maintenance, AI-powered analytics, and IoT-enabled telematics are becoming essential tools for fleet operators looking to improve efficiency and sustainability. These technologies also play a critical role in adapting to the growing adoption of EVs and meeting environmental regulations.

With the merger, Zonar and GPS Trackit said they are well-positioned to address these industry shifts. Their combined platform will provide comprehensive solutions that cater to the diverse needs of modern fleets, from small businesses to large enterprises.

By integrating their capabilities, Zonar and GPS Trackit said they look to redefine industry standards for fleet management.


Related: Continental Sells Zonar to GPS Trackit
Related: Statewide South Carolina School Bus Routing, GPS Solution Prepares for Launch
Related: GPS and Parent Apps are Coming to New York City

The post GPS Trackit Acquires Zonar in ‘Significant Step Forward’ for Fleet Management appeared first on School Transportation News.

Ohio School Districts Face Mounting Compliance, Staffing Challenges Amid Legal Battle

19 November 2024 at 16:45

Ohio’s school districts are facing an uphill battle to meet state student transportation requirements amid a persistent school bus driver shortage, resulting in financial penalties and a high-profile lawsuit filed by the state attorney general. 

The lawsuit and related fines levied against school districts for noncompliance with state regulations detail how the struggles in providing timely and reliable bus services for both public and non-public school students.

The compliance issues are in the spotlight after Ohio Attorney General Dave Yost filed a lawsuit against Columbus City Schools in September, accusing the district of failing to fulfill its statutory transportation obligations. This lawsuit has added to the urgency for Ohio’s school districts, which are already contending with a shortage of qualified school bus drivers, to find solutions that will ensure the safety and punctuality of school transportation across the state.

File photo of Ohio Attorney General Dave Yost onJune 27, 2019.
Ohio Attorney General Dave Yost

Attorney General Yost’s lawsuit claims that Columbus City Schools failed to provide transportation for students attending charter and private schools, a legal requirement under Ohio law. According to the lawsuit, Columbus City Schools labeled the transportation of these students as “impractical” and did not notify parents until days before the school year began, which left families scrambling to find alternate transportation.

“As a parent and grandparent, I understand the importance of making sure every child has a safe way to get to and from school,” Yost said at the time. “These families have a right to choose what school is best for their child, and the law is clear that transportation is to be provided.”

The lawsuit seeks a writ of mandamus compelling Columbus City Schools to resume transportation services for affected students immediately and to properly notify parents of their rights. The Attorney General’s office also issued a cease-and-desist letter to the district on Sept. 3, suggesting that the district’s failure to comply is suspected of being a deliberate attempt to circumvent legal obligations.

Last month, Columbus City Schools extended transportation service to about 100 students who were previously denied service and filed a motion to dismiss the lawsuit. Yost in a statement said he is not convinced and remains undeterred.

“It remains to be seen whether the district will live up to its press release and really transport these children,” he said. “The state already has received some information suggesting that it is not. … Simply put, this case is far from over.”

Fines and Compliance Challenges Across Ohio

According to data from the Ohio Department of Education, Columbus City Schools is not the only district facing compliance challenges. The department has collected substantial fines from several districts over the past couple of years due to delays in meeting transportation standards, which the school districts claimed were the result of school bus driver shortages.

In fiscal year 2024 alone, over $7.3 million in penalties were imposed on Columbus City Schools for failing to meet timing and operational requirements under Ohio Revised Code 3327.021. Youngstown School District was fined $1.91 million, while the state will collect nearly $250,000 from Middleton City Schools. The total of $9.5 million was 472 percent more than the state collected for fiscal year 2023 ($1.66 million) and 70 percent more than for fiscal year 2022 ($5.6 million).

An Ohio Department of Education spokesperson confirmed that refunds received by Columbus City Schools, Dayton City Schools and Toledo Public Schools were were the result of litigation settlement agreements.

So far for fiscal year 2025, the data indicates a $2.2 million fine to Columbus City Schools.

Under Ohio law, school districts are considered “out of compliance” if students arrive at school more than 30 minutes late or are picked up more than 30 minutes after dismissal for five consecutive days or 10 total days within a school year. Additionally, if a school bus fails to arrive at all, the district may also face penalties. These regulations are intended to ensure the reliability of transportation for all students, including those attending charter and private schools.

An accounting of fines levied against Ohio school districts over the past three fiscal years for noncompliance with school bus timing regulations. Source: Ohio Department of Education
An accounting of fines levied against Ohio school districts over the past three fiscal years for noncompliance with school bus timing regulations. Source: Ohio Department of Education

Todd Silverthorn, the second vice president of the Ohio Association for Pupil Transportation and director of transportation for Kettering Local City Schools, provided additional context on the challenges facing Ohio school districts. He explained that the Ohio Department of Education and Workforce is conducting a timing study to assess district compliance with Ohio Administrative Code 3301-83-05. This study evaluates whether routes are practical and efficient based on the most direct path between public and non-public schools.

Silverthorn emphasized the complexities of the timing study, as fluctuating student enrollment and significant bus driver shortages complicate compliance efforts. He noted that while state regulations are meant to uphold standards, the severe staffing shortfall has left school districts like Columbus City scrambling to cover essential routes, often falling short of the required timing standards.

“While state lawmakers may argue that there is adequate funding for transportation, the core issue is not funding but staffing,” Silverthorn said. “Districts are facing increasing difficulty in attracting and retaining qualified bus drivers. This isn’t about budget limitations but about the challenges inherent in the role [of driving] itself.”


Related: Local School Bus Seatbelt Grant a Potential Template for Ohio Program
Related: Ohio School Bus Safety Recommendations Call for Technology Funding, No Seatbelt Mandate
Related: (STN Podcast E229) October Updates: Green Funding, Cellphone Bans & Special Needs Legalities


The Impact of Ohio’s Decreased School Bus Driver Staffing Level

The statewide bus driver shortage has intensified the transportation crisis. Before the pandemic, Ohio employed 25,706 active bus drivers. By August, that number had dropped to 18,817. This shortfall is affecting the 612 public school districts and over 1,000 chartered non-public schools statewide, many of which depend on reliable transportation services.

The role of an Ohio school bus driver requires a Class B commercial driver’s license, criminal background checks, drug and alcohol screenings, and the responsibility of managing student safety and behavior. The part-time hours and split shifts many school bus drivers receive combined with a high level of responsibility have deterred many potential applicants, creating a pipeline problem that exacerbates the staffing crisis.

As a result, school districts face challenges in meeting the compliance standards set forth by Ohio law, especially when drivers resign or retire. Schools have reported delays, cancellations and logistical obstacles that disrupt the school day and create stress for families.

In response to these challenges, school districts have implemented various strategies to optimize transportation resources. Some districts have consolidated school bus routes, modified school start times, and offered incentives such as signing bonuses and wage increases to attract and retain bus drivers. However, these adjustments are only temporary solutions to a deep-rooted problem.

“The reality is that we need a multi-faceted approach. This means not only increasing recruitment efforts but also rethinking the job to make it more appealing,” Silverthorn said.

If or until that happens, school districts like Columbus City Schools will continue to face pressure from state to provide transportation services on time and consistently.

“It shouldn’t take a lawsuit and an emergency motion to decide to follow the law. Columbus City Schools admitted the law was to transport the children. Glad these kids are finally getting the transportation they were entitled to,” Yost added last month. “But this is not the end. There are more kids who still are not receiving transportation despite the district’s clear obligation to provide it.”

The post Ohio School Districts Face Mounting Compliance, Staffing Challenges Amid Legal Battle appeared first on School Transportation News.

States Ban Student Cell Phones in Class: What About in School Buses?

18 November 2024 at 20:29

Cell phones in the classrooms have been a hot topic amid new state laws banning the devices, but they have long been on the minds of educators including those on school buses. Teachers have historically viewed cell phones as a disruption in educational settings because students are prone to pay more attention to their electronics instead of focusing on the classroom lesson. That is a big reason why 76 percent of schools nationwide prohibited non academic use of cell phones and other communication devices in the 2021-2022 school year, according to the National Center for Education Statistics.

In general, cell phone and electronics users have been found to be distracted by their use. On a school bus, these devices can be a welcome distraction for students, especially during long commutes. But they can also present challenges. At a moment’s notice students can visit inappropriate sites or record a crash, a student fight, even a school bus driver meltdown.

Mounting evidence illustrates the issue. A 2019 report from cell phone insurance company Asurion found that Americans check their phones an average of 96 times a day. While the American Psychological Association reported in 2018 that 43 percent of American adults “almost constantly” check their phones, admitting to disruption in their work and personal lives. So, it’s no surprise that a recent 2021 Reviews.org report showed young adults (18-24) spent 5.4 hours daily on their phones.

California law already gives school districts the leeway to pass cell phone bans for classrooms. The Los Angeles Unified School District school board enacted such a ban on cell phones that takes effect in January. The Golden State seeks to take the next step with Assembly Bill 3216 that passed the California State Legislature in late August to prohibit or limit smartphone usage by students any time they are under the supervision of school personnel. This includes from the moment students step onto school buses.

Gov. Gavin Newsom pledged support for the bill and it was expected to become law at this report, to take effect on July 1, 2026.

“As the [U.S.] Surgeon General affirmed, social media is harming the mental health of our youth,” Newsom said in June. “When children and teens are in school, they should be focused on their studies, not their screens.”

Social media is known to dominate children’s screen time use, potentially distracting them from learning. A Pew Research Center report found that 95 percent of U.S. teens ages 13 to 17 have access to a smartphone, with many using it to engage on social media. About 46 percent of teens report being online “almost constantly.” Among the most popular platforms, 19 percent of teens say they use YouTube almost constantly, while 16 percent say the same about TikTok. Additionally, more than half of teens use social media daily, with 54 percent saying it would be difficult to give up.

LAUSD Board member Nick Melvoin spearheaded the Los Angeles resolution, highlighting concerns about how cell phone use, especially when combined with social media, exacerbates mental health issues like anxiety and cyberbullying. He also noted that, much like adults, students are increasingly glued to their devices.

“They’re surreptitiously scrolling in school, in class time, or have their head in their hands, walking down the hallways. They’re not talking to each other or playing at lunch or recess because they have their AirPods in,” Melvoin said. In addition to classrooms, the ban would extend to lunch time and other breaks between classes.

The benefits of cell phone bans on school buses would be the same reason they’re limited in classrooms. As Melvoin pointed out, students aren’t engaging with one another when glued to screens. This could lead to unhealthy anti-social behaviors and fixation on social media. According to Yale Medicine, American teens between the ages of 12-15 who spent at least three hours a day on social media were twice as likely to experience depression and anxiety.

Cell Phone Usage in Buses:
In comparison to the school year, which is typically 180 days long or a certain amount of classroom time, students who ride the school bus spend an average of 146 hours, or roughly 24 days on the school bus. According to Kajeet, a company that creates Wi-Fi hotspots on school buses, the time on the school bus has become an opportunity for students to do their homework.

Kajeet SmartBus solutions offer Wi-Fi connections on school buses. But it filters out social media and streaming video to make student web experiences education-based limited to class research, homework and related apps. Kajeet stressed that school buses are an ideal place for students to do their homework.

But Kajeet and other Wi-Fi hotspot providers can’t block inappropriate content or track usage on cell phones or other devices because they use individual data plans rather than the school district network.

Another potential benefit to students having cell phones on their person in school buses is they can call their parents or dial 911 during emergency situations, as illustrated again recently with the fatal Appalachee High School shooting in Georgia. According to Care.com, parents and students feel safer when they have their cell phones at hand.

The LAUSD cell phone ban policy still needs to be written, leaving the question open about school bus rides.

“The district is still in the discussion and planning phase of the policy, so nothing has been finalized or determined,” LAUSD spokesman Britt Vaughn told STN.

Florida was the first state to pass a cell phone ban last year. A representative of the Florida Department of Education did not respond to STN questions about the impact on school bus rides. But a House of Representatives fiscal note says the law authorizes local school boards to ban the devices on “school property.” That includes school buses.

Ohio and Indiana have similar laws, but officials there did not respond to requests for comment. But Loudoun County Public Schools (LCPS) in Virginia, where Gov. Glen Youngkin signed a cell phone ban into law in July, did.

Dan Adams, the public information officer for LCPS, told STN that a cell phone ban policy is meant to strike a balance between embracing technology’s educational potential and minimizing disruptions.

“By establishing clear guidelines for when and how students can use their devices, LCPS aims to foster a productive academic environment while also nurturing responsible digital citizenship among our students,” he said.

When asked how the ban has affected student behavior and focus during school hours, Adams noted that it’s too early to provide comprehensive feedback. “It was just enacted this school year, so we’ll have to wait and see,” he said, adding that the policy’s long-term impact will likely be monitored over the course of the academic year.

But Adams confirmed the ban applies to school buses. The state’s guidance issued last month requires school system to establish procedures for off-site events and activities, including transportation.

“Buses are considered an extension of the school, so the policy can be enforced there as well if they become an issue, but the policy is really designed to focus on instructional time,” he explained.

Regarding any exceptions to the policy, Adams assured that students with valid medical or educational needs would not be denied access to their devices. “This policy will not deny students with a valid accommodation access to their personal devices. Parents, guardians, multi-disciplinary team members, including Section 504 teams and Individualized Education Program teams, or other persons with knowledge of students who require access to personally owned devices as an accommodation shall request such accommodations through their respective teams,” Adams said.

When discussing potential safety concerns related to students not having access to their phones on school buses, Adams emphasized, “LCPS has a robust and nationally recognized safety plan in place to keep students and staff safe.”

Adams also acknowledged the potential need to adjust the policy. “We will monitor the situation as the school year progresses and can always make adjustments if needed,” he said, when asked about the trade-off between reduced distractions and potential safety concerns related to lack of cell phone access.

Adams noted community feedback to the ban has been largely positive. “The new policy has been very well received, and even students have recognized they have better conversations in class with their peers and teachers when the phones are away,” he concluded.

Editor’s Note: As reprinted in the October 2024 issue of School Transportation News.


Related: Should students’ cell phones be banned on school buses?
Related: California Student Cell Phone Ban Legislation Signed into Law
Related: (STN Podcast E229) October Updates: Green Funding, Cellphone Bans & Special Needs Legalities
Related: School Bus Tracking App Reduces Parent Phone Calls by 75 Percent

The post States Ban Student Cell Phones in Class: What About in School Buses? appeared first on School Transportation News.

Nonprofit Pushes FCC for Broader E-Rate Expansion to Tackle Homework Gap

1 November 2024 at 19:51

The North American Catholic Educational Programming Foundation (NACEPF) and its affiliate, Mobile Beacon, are voicing strong support for a petition filed by the Los Angeles Unified School District (LAUSD) and other advocacy groups that calls for expanded eligibility within the Federal Communications Commission’s (FCC) E-Rate program.

This petition seeks to extend the program’s benefits beyond Wi-Fi hotspots such as on school buses to include other devices that can provide off-campus connectivity, a critical component the group says can address the nation’s persistent digital divide.

E-Rate, established under the Telecommunications Act of 1996, provides discounted telecommunications services to eligible schools and libraries, particularly those in rural or economically disadvantaged areas. While the program has evolved to meet the growing technological needs of these institutions, advocates argue that the current restrictions limit its full potential. Wi-Fi hotspots, though beneficial, are not always the most practical solution, especially in areas with poor mobile broadband coverage.

The significance of school bus Wi-Fi, discussed at length during recent STN EXPO conferences, highlights the growing demand for flexible connectivity solutions. School districts nationwide are seeing how Wi-Fi on buses can extend learning beyond the classroom, providing students with internet access during their commutes and in locations where home internet may not be accessible. This solution offers a unique approach to narrowing the homework gap, especially for students in remote or economically disadvantaged areas. If the LAUSD petition is approved, expanded E-Rate eligibility could help fund these initiatives, making internet-equipped buses a more viable option for schools struggling with connectivity gaps.

Katherine Primeau, vice president of NACEPF and executive director of Mobile Beacon, emphasized the need for flexibility in how E-Rate funding is used.

“Mobile hotspots are a great tool but not the only answer. We need to look at other options, like satellite or fixed wireless solutions, which could be more effective in underserved regions,” she explained. “Giving schools and libraries the ability to choose devices that best suit their needs will stretch program funds further and reach more students.”

The LAUSD petition aligns closely with Mobile Beacon’s mission to close the “homework gap”—the disparity between students with internet access at home and those without that drove FCC’s rationale for extending E-Rate eligibility to school bus Wi-Fi. Mobile Beacon, which pioneered the library hotspot lending model in 2012, has worked with more than 1,870 libraries across the U.S. to provide students and families with reliable off-premises connectivity. The organization’s Connect for Success grant program has donated over 2,500 hotspots and laptops to schools specifically to address this issue. During the COVID-19 pandemic, Mobile Beacon’s broadband services helped students access over 2 million gigabytes of data to continue their education remotely, underscoring the importance of flexible, device-agnostic solutions.

As noted at the STN EXPO East in June and STN EXPO West in July, district leaders and IT professionals frequently face challenges navigating E-Rate funding for digital tools that extend connectivity. With limited options under the current E-Rate framework, many districts are limited to Wi-Fi hotspots, a solution that doesn’t always address broader connectivity needs. Additional devices, such as tablets with built-in connectivity, could offer more seamless and adaptable solutions, particularly in areas where traditional hotspots might struggle with coverage.

Despite these advancements, advocates still face challenges in expanding device eligibility within the E-Rate program.

“One of the biggest hurdles has been convincing policymakers that device-agnostic funding is essential,” Primeau noted. “The FCC’s focus on Wi-Fi hotspots is too narrow. Schools shouldn’t be forced into buying new hotspots when they could simply activate devices they already have with a SIM card. This would free up much-needed funds for other critical resources.”


Related: Webinar Gives Tips for Simplifying School Bus Wi-Fi E-Rate Process
Related: Benefits of School Bus Wi-Fi Discussed at STN EXPO
Related: On the Move and Online: Beebe Students Score Big with Premier’s Bus Wi-Fi Solution


The push to broaden E-Rate eligibility has garnered widespread support from educational and advocacy groups. Organizations such as the Schools, Health & Libraries Broadband Coalition, and Common Sense Media have joined the initiative. Expanding the program to include a broader range of devices would empower schools and libraries to provide better digital access, especially in underserved regions. Advocates argue that by extending eligibility to devices beyond Wi-Fi hotspots, the FCC could make a substantial impact in bridging the digital divide and ensuring that all students have equitable opportunities to learn, regardless of their geographic location or economic resources.

Primeau further commented on the need for “on-the-ground” perspectives from stakeholders who have seen firsthand the benefits of expanded digital access through hotspots or other devices.

“It’s important for the FCC to hear from educators, parents, and communities directly affected by the homework gap,” she added, “Their experiences with student connectivity, especially during remote learning, highlight the potential impact of an expanded E-Rate program. Continued input from these stakeholders could be invaluable in advocating for greater device flexibility.”

As the FCC reviews petitions like LAUSD’s, advocates Primeau say they hope that a broadened E-Rate program will empower schools and libraries to provide comprehensive digital access for students in even the most remote areas of the country.

“By adapting E-Rate to support a wider range of devices, the FCC has the chance to address the fundamental inequalities in educational access that the digital divide represents,” Primeau emphasized. “We’re optimistic that this shift would bring us one step closer to universal, equitable learning opportunities.”

The post Nonprofit Pushes FCC for Broader E-Rate Expansion to Tackle Homework Gap appeared first on School Transportation News.

Guiding Hands: New York School Bus Driver Supports Young Rider Through Her Anxiety

25 October 2024 at 16:05

On the bustling mornings of Northport, New York, Kayla Soliman’s heart would race as she stood at the edge of the driveway, eyeing the big yellow school bus.

The second grader, just 7 years old during the fall of 2022, struggled with anxiety after watching her younger sister, Kelsey, get sick during the school bus ride home in Suffolk County on Long Island. Despite her mother Lindsey’s efforts, nothing seemed to ease Kayla’s fears. For an entire school year, Kayla avoided the school bus ride, her trepidation growing with each passing day.

But one person saw her struggle and decided to help.

Margaret Hall, affectionately known as “Miss Margaret” by her young riders, had been driving for contractor Huntington Coach for seven years and knew the importance of making each child feel safe. Sensing Kayla’s hesitation, Hall didn’t just sit back. She began to offer small gestures—a warm smile, reserving a seat in the front row, gentle words of encouragement.

“We need to be proactive in having a good attitude, helping their day start off correctly,” Hall explained.

Inspired by Kayla’s story, Hall decided to take her approach a step further. School Transportation News asked Hall what led her to write her children’s book “Why Does My Heart Go Thump When I See The Bus?” Margaret’s son David Hall provides the illustrations.

“Through the months of trying to help and encourage Kayla to return to riding the bus, the story formed in my mind, and I had to write it down,” she shared.


Related: Learn more about Margaret Hall Books


For Kayla, Hall’s gestures, and eventually the book, made all the difference. When Hall handed the girl a draft of the book, it marked the moment Kayla decided to step onto the school bus again.

“I got emotional,” Kayla’s mom Lindsey recalled.

“Kayla has now been an encouragement to her fellow-riders,” Hall proudly added.

Hall’s book has since become more than just a story—it’s a tool helping children across Long Island, New York, confront their fears. Hall has sold thousands of copies, many of which are distributed to local school districts free of charge. It’s an initiative that underscores a simple yet profound truth: A bus driver’s role goes beyond transporting students. It’s about guiding them through moments of uncertainty.

Brendan Clifford, vice president of operations for Huntington Coach that is owned by Beacon Mobility, reflected on the impact of Hall’s work.

“Our drivers represent the heart of Huntington Coach and consistently go above and beyond their job description to support the students and families we serve,” he said. “We are grateful for Margaret’s willingness to apply her talent of writing children’s books to lift up students dealing with bus anxiety and are hopeful her story will reach more kids to enrich their riding experience.”

Hall reflected on how her approach has impacted her riders over time.

“Kayla has been on my bus for three years, and in the last two years, I have seen her learn how to cope. Now, as a fourth grader, she takes the initiative to encourage others,” she explained. “Most students love to ride the bus, but those who are apprehensive often lose that feeling when greeted with a friendly smile, encouraging words, and a joyous atmosphere.”

For Hall, and drivers like Wing Hang Chiu of nearby East Williston, New York, the work is personal. Chiu, a school bus driver trainer for Beacon Mobility company Dell Transportation, often speaks with Chinese American students in their native Cantonese and Mandarin. He said he knows how important it is to build trust and familiarity.

“They open up and talk to me a little more,” he said, understanding that even a short interaction can set the tone for a child’s day.

Whether it’s offering a friendly face or taking extra time with nervous children, Long Island’s school bus drivers — and their peers nationwide — do more than drive. They provide a safe space, especially crucial in an era where anxiety is on the rise. As Shari Lurie, senior director of mental health services at epilepsy care center Epic Long Island, noted, “It’s not uncommon for kids to not want to take the bus. Having someone who is friendly and warm can make all the difference.”

The feedback Hall has received from her efforts and her book has been overwhelmingly positive. She shared with STN, “A school counselor has already put the book to use this year with an apprehensive student. A 12-year-old facing anxiety over taking the bus for the first time found the facts presented in the book helpful in facing his fear.”

Hall also noted, “A safety manager stated that ‘Margaret and David are ambassadors for the school bus industry.’ Kayla wrote a note last year, saying ‘Thank you for helping me when I really needed it.’”

Hall’s efforts have rippled beyond her Northport route. Her children’s book is now a staple in various districts, including Sachem Central, where hundreds of copies have been distributed. Each book, like each ride, offers a chance for children to feel seen, heard, and safe.

“It’s fun to be a bus driver. You get the opportunity to show people you care,” Hall said, smiling as she watches Kayla, now a confident 9-year-old, board the school bus without hesitation.

When asked what advice she would give to other bus drivers and schools to help students overcome bus-related anxiety, Hall offered this: “As the first and last face seen on a child’s school day, it is important that bus drivers put a smile on their face, meet students with a friendly greeting, and present an atmosphere of joy and safety as they ask their students to be seated and buckle up.”

Schools, she added, “can include facts about some of the issues that lead to anxiety in the bus drills performed throughout the year.”


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Related: What Do School Bus Drivers Want to Increase Safety?
Related: Sharing Positive Employee Stories Should be Part of Social Media Strategies

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Community Collaboration Drives County’s Expansion of National School Bus Safety

16 October 2024 at 05:02

As the third week of October approaches, Tuolumne County north of California’s Yosemite National Park is preparing for National School Bus Safety Week with a revitalized focus on student safety and community outreach.

What began as a small-scale collaboration between two local school districts has gained significant momentum this year, expanding into a county-wide campaign aimed at reaching students, parents, and motorists alike.

“Student safety is my highest priority, and I firmly believe that community outreach and education are key to preventing unnecessary tragedies,” said Christi Hammerbeck, director of transportation at Sonora Union High School District, which serves the western part of the 2,221 square-mile county that includes Stanislaus National Park. “Our goal is to make this a county-wide event and expand it every year to ensure that everyone understands the importance of safe practices when it comes to student transportation.”

This year’s campaign is a collaborative effort between Sonora Union High School and Summerville Union High School, where Hammerbeck partnered with Angela Howard,  Summerville’s transportation coordinator who works for Hammerbeck’s husband Gilbert, the director of maintenance, operations and transportation. Together, the Christi Hammerbeck and Howard launched the initiative last year, initially focusing on their own campuses by sharing safety tips and updates on their social media channels. Their efforts resulted in a unanimous proclamation by the Tuolumne County Board of Supervisors, officially recognizing National School Bus Safety Week.

The two returned to the board on Tuesday, to advocate for another official recognition. The attempt was successful as the board again made a proclamation for School Bus Safety Week, which Hammerbeck said will set the stage for a broader and more coordinated community campaign.

“By coming together as a united front, we want to send a strong message about the value of school bus safety and its impact on our students’ lives,” she added.

The proclamation includes the following school bus safety safety tips: The danger zone is 12 feet in front of the bus, 12 feet behind the bus, and 12 feet on either side; the overall best practice is to “always stop if there’s a school bus;” Yellow flashing lights indicate the bus is preparing to stop to load or unload children; motorists of both directions, should slow down and prepare to stop their vehicles; motorists of both directions may begin moving only when the red flashing lights are turned off, the stop arm is withdrawn, and the bus begins to move.

Additional safety tips from Tuolumne County Schools are: Arrive early at the bus stop – at least five minutes before the bus is scheduled to arrive; stand 6 feet (or three giant steps) away from the curb while waiting for the bus; cross in front of the bus – at least 10 feet (or five giant steps) make eye contact with the driver before crossing; when driving within 500 to 1,000 feet of a school while children are outside or crossing the street, the speed limit is 25 mph unless otherwise posted.

Expanding the Initiative to Include Additional Districts

One of the major successes this year has been securing the participation of other school districts in the region. Hammerbeck and Howard took the initiative to present their campaign at a recent meeting with superintendents from neighboring districts.

“We reviewed statistics related to school bus safety, shared the history of National School Bus Safety Week, and highlighted the importance of both student and community education on this subject,” Hammerbeck explained. “The response was overwhelmingly positive, and every superintendent expressed support for the initiative, agreeing to actively participate.”

Their outreach didn’t stop at administrative levels. Hammerbeck also made it a point to connect directly with transportation managers across the county, engaging them in discussions about how their districts could contribute to the campaign.

“Transportation managers play a critical role in the implementation of safety measures,” Hammerbeck said. “We wanted them to feel included and empowered to lead the charge at their respective sites.”

Hammerbeck’s extensive coordination extends to local law enforcement agencies, whose involvement has been instrumental in amplifying the campaign’s message.

“I have a positive working relationship with our local CHP officers, and their enthusiasm for our planned social media messages has been incredibly encouraging,” she noted.

Each year, a CHP school bus officer conducts a radio interview in support of the campaign. This annual broadcast is now being synchronized with the broader campaign goals, reinforcing the message through various channels.

“The radio interviews allow us to reach a different segment of the community—those who might not follow us on social media or engage with the school directly,” Hammerbeck pointed out. “It’s all about layering our message and making sure it’s heard.”


Related: Dick Fischer, Industry Veteran and Father of School Bus Safety Week, Announces Retirement


In addition, Hammerbeck has been working with local news stations and print media to secure additional coverage for the campaign.

“Media coverage is crucial for spreading awareness beyond the immediate school community,” she said. “We’re hoping that by securing more media attention, we can inspire other counties to adopt a similar approach.”

The visual component of this year’s campaign has also expanded. The Tuolumne County Superintendent’s Office has prepared large canvas banners featuring key safety messages such as stopping for red lights, watching for children, and ensuring safe practices around school buses.

“Our goal is to make these banners highly visible across our campuses and within the community,” Hammerbeck said. “We want to create a sense of unity and shared responsibility.”

In addition to the banners, each district will share consistent safety messages on social media and school marquees throughout the week of October 21-25. Last year, the campaign’s social media component saw substantial engagement, with many community members sharing or commenting on posts, which ultimately helped raise awareness.

“We saw firsthand how impactful social media can be in spreading our message,” Hammerbeck shared. “This year, we’re doubling down on those efforts.”

Angela Howard, left, and Christi Hammerbeck have been instrumental in getting School Bus Safety Week proclaimed for the second year in a row.
Angela Howard, left, and Christi Hammerbeck have been instrumental in getting School Bus Safety Week proclaimed for the second year in a row. Here, the pose following a Tuolumne County Board of Supervisors meeting last year to secure a proclamation.

The Power of a Unified Message: A County-Wide Safety Pledge

One of the new elements Hammerbeck has introduced this year is a county-wide safety pledge, encouraging all participating schools to engage students, parents, and staff in signing a digital safety pledge. The pledge serves as a formal commitment to practicing and promoting safe behaviors around school buses.

“It’s a small gesture, but one that symbolizes a larger commitment,” she added.
The pledge has already been circulated to schools and will be featured prominently in the weekly newsletters sent out by the district offices.

“Our district sends out a weekly newsletter that reaches thousands of families,” Hammerbeck noted. “This is a great platform for us to push the safety pledge and encourage families to discuss these topics at home.”

Looking ahead, Hammerbeck said she envisions the campaign growing beyond digital outreach and campus displays. One of her long-term goals is to organize a public event to kick off National School Bus Safety Week, complete with family-friendly activities, food, music, and educational opportunities for both children and adults.

“While this vision may take years to implement, I believe it is achievable with the right support,” she said.

The event, as Hammerbeck imagines it, would serve as an opportunity for the entire community to come together and engage with the issue of school bus safety in an interactive and meaningful way.

“It would be a chance for parents, educators, law enforcement, and students to meet, learn, and share ideas on how we can all contribute to making our roads safer,” she said.

Hammerbeck’s efforts don’t stop at Tuolumne County. She sees the work being done in her area as a potential model for other districts and counties across California and beyond.

“Our aspiration is to inspire other communities to adopt a similar strategy for promoting school bus safety,” she said. “If we can show that this approach works here, it could be scaled and adapted to other areas.”

As National School Bus Safety Week approaches, Tuolumne County’s message is clear: through community collaboration, proactive education, and a shared commitment to student safety, they aim to create a safer environment for all.

“By working together, we can build a safer environment for students,” Hammerbeck concluded.


Related: What Do School Bus Drivers Want to Increase Safety?
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Related: WATCH: South Carolina School District Spreads Awareness for National School Bus Safety Week

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Rural Virginia Counties Move Needle on School Bus Driver Shortage

2 October 2024 at 22:15

Like many districts across the U.S., Virginia’s public schools have long struggled with a shortage of school bus drivers. However, state and local efforts are making strides to tackle this issue head-on.

According to data from alternative transportation provider HopSkipDrive, a staggering 91 percent of school districts reported facing driver shortages this year. These shortages significantly impacted operations, with 28 percent of school districts saying they are severely constrained by the lack of drivers and 62 percent stated they are somewhat constrained.

The shortage of school bus drivers is decreasing in Virginia, at least. Virginia Department of Education data from the past three school years shows about 700 fewer school bus driver vacancies out of a possible 13,000 positions statewide. That equates to an overall 5 percent improvement from the 2021-2022 to 2023-2024 school year.

Improving School Bus Driver
Vacancies in Virginia

 

According to Virginia Department of Education data obtained by School Transportation News, unfilled full-time school bus driver positions during the 2023-2024 school year were 1,090, or just under 11 percent of the 10,108 required positions. That figure fell from over 12 percent for the 2022-2023 school year, 1,203 vacancies for 9,772 required drivers. The 2021-2022 school year recorded 16 percent full-time driver vacancies (1,628 openings out of 10,209 required positions.

Meanwhile, vacant substitute driver positions came in at 225 for 2023-2024, equating to 10 percent of the number of part-time drivers required. The data also shows ver 11.5 percent of the required number of the 312 required sub drivers for 2022-2023 went vacant, and over 13.5 percent of the 421 required sub driver jobs in 2021-2022 went unfilled.

To better understand how Virginia schools are managing the ongoing bus driver shortage, School Transportation News spoke with Shannon Grimsley, the superintendent of Rappahannock County Public Schools, located about 70 miles southwest of Washington, D.C. Known locally as the “Superintendent Cheerleader,” Grimsley brings a unique perspective, balancing her administrative duties with hands-on experience as a part-time school bus driver.

Grimsley chose to take on the part-time role to “lead by example,” aiming to ensure reliable student transportation while gaining firsthand insight into the challenges drivers face. She described the experience as “incredibly rewarding,” noting how it deepened her understanding of recruitment and training barriers. Her time behind the wheel has also allowed her to advocate for meaningful changes within the system, making her a stronger voice for transportation improvements.

Her decision also had a ripple effect throughout the community. Grimsley’s involvement, she shared, “sparked conversations about the critical role of school bus drivers.” This hands-on approach inspired others to step up and fill much-needed positions. As a result, the district now boasts a fully staffed team of school bus drivers and substitutes, marking a significant improvement from previous years. More than just filling vacancies, her work helped open the door to broader discussions about changing bus driver training protocols—conversations that, she believes, will need to take place at the federal level to truly create lasting change.

According to Grimsley, Rappahannock County is fortunate to have stabilized its school bus driver shortage, but she remains cautious. “We still face challenges, particularly with updating our fleet,” she said, citing limited state funding and the rising costs of buses.

This issue is compounded by the lack of infrastructure for green alternatives, which poses a unique dilemma for rural areas like hers.

When asked about the broader situation across Virginia, Grimsley described it as a “mixed picture.” While some districts are making progress, thanks to financial incentives such as sign-on bonuses, others continue to struggle with recruitment. However, she highlighted that community engagement and the recognition of school bus drivers as essential workers have had a positive impact in some areas.

Looking toward long-term solutions, Grimsley emphasized the need for competitive pay and streamlined training. The current CDL requirements, she explained, include elements designed for tractor-trailer drivers, which present unnecessary barriers for those looking to become school bus drivers. This issue, she pointed out, often leads candidates to pursue higher-paying jobs in with trucking companies after receiving training paid for and provided by school systems, creating an ongoing retention problem.

For rural districts like Rappahannock, the challenges are even more complex. “Our geography plays a big role,” Grimsley explained, noting how the mountainous terrain leads to greater wear and tear on buses.

The lack of access to public transportation, coupled with the high costs of upgrading to alternative-fuel buses, creates further complications.

“We need more targeted support and innovative solutions,” she concluded, advocating for policies that address the unique transportation needs of rural communities.

When asked, whether the district currently has teachers splitting their time between teaching and driving school buses, Jim Ellis of Henrico County Public Schools, located downstate near Richmond, Virginia, responded with a firm, “No.” The director of transportation explained that while some districts might consider implementing such a program to address shortages, Henrico is not likely to follow suit.

“Unless they are volunteering to help out, I would not want them if they didn’t want to do [drive],” he clarified, emphasizing that this type of solution would only be effective if it was truly voluntary for educators.


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As for the recent improvement in driver shortages reported statewide, Ellis confirmed that Henrico County has experienced some positive movement as well.

“Yes, we increased the starting wages to $25 [per hour],” he said, acknowledging that while the pay raise helped attract new drivers, other complications remain. “We still have a lot of compression, which is the next hurdle to retaining what we have.” .

Ellis pointed out that while offering higher wages has been an effective strategy for Henrico, sustaining these salary levels is an ongoing concern. “Maintaining that high salary and other staff also needing help, like in child nutrition, is a challenge,” he stated.

Balancing competitive compensation across multiple departments is necessary to prevent shortages from simply shifting from one area to another.

On the question of whether teacher-drivers will continue to play a role in solving these issues long-term, Ellis was unequivocal. “Not an option in Henrico,” he reminded. For now, he shared his focus remains on addressing the issue through wages and retention efforts rather than turning to temporary or stopgap solutions.

Ellis was also asked if resolving transportation issues could improve student attendance. He hesitated to draw a direct line between the two. “It would help, but I feel it has a lot of other factors combined. Unfortunately, I don’t know what they may be,” he explained.

This sentiment underscores the complexity of the issue, with many variables impacting overall attendance beyond transportation alone.

For rural school divisions still struggling, Ellis offered straightforward advice: “Without the ability to raise wages, it will be difficult in rural areas.”

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California Student Cell Phone Ban Legislation Signed into Law

25 September 2024 at 19:05

Distracting cell phones in California classrooms could be a thing of the past in less than two years as Gov. Gavin Newsom signed bipartisan legislation into law that requires school districts to set policies on banning the communications devices used by students during the school day.

Assembly Bill 3216, the Phone-Free School Act, was introduced in February and became law on Monday, with an effective date of July 1, 2026. California is the fifth state to pass a law requiring school districts to adopt usage policies. Three other states — Florida, Louisiana and South Carolina — have laws that place outright restrictions, with exceptions for emergencies or when required by students with Individualized Education Programs.

While the California law does not specifically address use of cell phones and communications devices on school buses, the development and adoption of policies are “to limit or prohibit the use by its pupils of smartphones while the pupils are at a schoolsite or while the pupils are under the supervision and control of an employee or employees of that school district, county office of education, or charter school.”

Each policy must also be updated every five years.

The law makes exceptions, such as allowing students to use cell phones during emergencies or when there is a perceived threat. It builds on a 2019 law that gave school districts the authority to regulate smartphone use, but the new law is more comprehensive.

The bill states the goal of the policies being “to promote evidence-based use of smartphone practices to support pupil learning and well-being.”

Research supports the legislation. A Pew Research Center survey revealed that 72 percent of high school teachers and 33 percent of middle school teachers view cell phones as a significant distraction. Additionally, Common Sense Media found that 97 percent of students admitted to using their phones during school hours, with usage averaging 43 minutes per day.

Global evidence further validates the need for such policies. A study from the London School of Economics found that schools that banned phones saw a 6 percent improvement in test scores, with the most significant gains among lower-performing students. AB 3216 also cites national school cell phone bans in France and Spain over the past decade.

Similarly, a Rutgers University study found that students who used their phones during lectures performed worse on exams, and even students who did not use their phones but were in classrooms where phone use was allowed experienced lower test scores (Rutgers study). This suggests that the mere presence of phones in a classroom disrupts the learning environment for everyone.

A University of Nebraska study found that students admitted to checking their phones an average of 11 times per day during class, contributing to a significant reduction in attention and engagement. The survey of 675 students across 26 states revealed that nearly 20 percent of classroom time is spent on non-class-related activities, such as texting, browsing social media, and playing games. Over 80 percent of respondents admitted that their digital habits negatively impacted their learning, yet many found it difficult to change their behavior.

By restricting cell phone use, Gov. Newsom said California aims to create an environment that prioritizes student learning and well-being, free from the interruptions of smartphones and social media.

The state’s push for stricter cell phone regulations in schools has been in the works for years. In 2019, Newsom signed Assembly Bill 272, which gave districts the authority to regulate smartphone use during school hours. However, rising concerns about student mental health and academic performance prompted further action, culminating in the passage of Assembly Bill 3216.

While state schools superintendent Tony Thurman, the California Teachers Association and Los Angles Unified School District — which approved its own ban over the summer — supported AB 3216, the California School Boards Association opposed it.

“This bill limits the decision-making authority of the governing board as they would now have to adopt a policy, even if, through local community meetings, it was found that there was no need to limit/prohibit the usage,” CSBA wrote in opposition. “These decisions are best made at the local level by people who understand, reside, are invested in, and accountable to the communities they serve.”

According to Education Week, the other states with policy laws similar to California are Indiana, Minnesota, Ohio, and Virginia. States with school board resolutions or laws recommending school district policies are Alabama, Connecticut, Oklahoma and Washington. States incentivizing pilot programs are Arkansas, Delaware and Pennsylvania. Arizona state schools chief Tom Horne last month called for legislation to ban student cell phones.

Read more on student cellphone bans nationwide and their implication on the school bus ride in the October magazine edition.


Related: Florida Board Upholds Cell Phone Ban Aboard School Buses
Related: Unhealthy Distractions
Related: Alabama Considering Bill to Ban School Bus Drivers’ Cell Phone Use

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Esteemed Figures in School Transportation Awarded NAPT’s Highest Honor

20 September 2024 at 16:50

The National Association for Pupil Transportation (NAPT) is honoring Ken Hedgecock, Larry Riggsbee and Willie Tarleton at its annual conference by inducting the trio into its Hall of Fame.

The NAPT Hall of Fame recognizes individuals who have demonstrated unparalleled dedication, integrity and commitment to the school transportation industry. To earn this honor, inductees must exhibit exemplary standards in both their professional and personal lives, reflecting exceptional service and dedication to NAPT.

Meet these three individuals who will be inducted next month at the NAPT Annual Conference and Trade Show in Oklahoma City, Oklahoma for making lasting impacts in the field of student transportation.

Ken Hedgecock

Ken Hedgecock, the national sales manager for United Safety and Survivability, reflected on what his 37 years of service in the school transportation industry meant to him after being inducted into the NAPT Hall of Fame.

Ken Hedgecock in 2019 speaks to the NAPT audience after receiving a lifetime achievement award from the school bus industry.

“It is an incredible honor to be recognized by the people I have called ‘customers’ for so long,” he told School Transportation News. “I’ve always considered pupil transportation a calling, not just a career. This honor confirms that, in some small way, I may have made a positive difference in this wonderful community of professionals. It is truly humbling.”

Hedgecock spent most of his time in school transportation, almost 33 years, as the vice president of sales for Thomas Built Buses. He became the national sales manager of United Safety and Survivability in January 2020.

When asked if a particular achievement or moment in his career stands out as a critical contributor to this recognition, Hedgecock reflected on his mentor, Ted Clayton, who hired him at Thomas Built Buses in 1987.

“Ted was a significant positive influence in my life and career. He taught me the importance of always keeping first things first, which meant prioritizing the students we were responsible for transporting. In other words, safety, safety, and more safety,” Hedgecock emphasized. “Ted is also a member of the NAPT Hall of Fame, so it’s a great honor to join him in this elite group of professionals.”

STN also asked Hedgecock about the advice he would offer to young professionals aspiring to leave a lasting impact in the industry. He underscored his pride in “bleeding yellow.”

“See your role in pupil transportation as a calling, not just a career. Strive to make a positive difference by ensuring those precious commodities we transport daily to get to and from any school-related activity safely, every day. And enjoy every single moment of what you do. Life is too short not to enjoy your work,” he shared.

Hedgecock is currently a vice president for the NAPT Foundation and received a Lifetime Achievement Award from NAPT, the National Association of State Directors of Pupil Transportation Services, and the National School Transportation Association in 2019.

Larry Riggsbee

Larry Riggsbee, executive director of the Tennessee Association for Pupil Transportation (TAPT), is widely recognized for his dedication to student welfare, making the Hall of Fame induction deeply personal for him. Reflecting on the recognition, he said, “I am deeply appreciative and greatly honored with the NAPT Hall of Fame award. The national recognition is humbling.”

Larry Riggsbee

Riggsbee’s induction places him among the elite in the student transportation industry. He joins the late Carlisle Beasley of Metro-Nashville Public Schools as the two Tennesseans to receive this prestigious honor. Both men were widely respected for their leadership and innovation during their tenures as transportation directors. Their influence extended far beyond their home state, as they were considered among the most respected figures in school transportation across the Southern United States. Much like Beasley, Riggsbee’s work set a high standard for safety, operational excellence, and advocacy, leaving a legacy in the field.

Riggsbee mentioned that one of his key achievements was having his former employer Sumner County School District name its support services in his honor. He served in the district for 37 years, including five as a teacher and 32 leading transportation operations.

“We transported 15,000 children daily, millions of miles over the years. During that time, we never had a serious injury or anyone hospitalized overnight,” he recalled. “The safety record is a credit to our employees.”

His role as the executive director of TAPT, which he continues to work daily but with several “handlers” as he called them, positioned himself as the de facto “state director” during a critical period when formal leadership in school transportation was absent.

After the retirement of Dr. Ernest Farmer from the Tennessee Department of Education, Riggsbee inherited this leadership role, ensuring continuity and providing vital guidance to school districts across the state. His leadership was instrumental when the Tennessee Highway Patrol was the primary source of oversight in transportation matters, highlighting Riggsbee’s importance in maintaining standards, advocating for student safety, and shaping the direction of pupil transportation in Tennessee. His efforts filled a vital gap, underscoring his role as a central figure in Tennessee’s student transportation system.

To those aspiring to make a lasting impact, Riggsbee advised, “To remind me and my staff of our mission to meet the needs of the district’s young people, I kept a sign above the door in my office that asked, ‘Is it best for the children?’ Always remember that.”

Willie Tarleton

In response to his recent induction into the NAPT Hall of Fame, Willie Tarleton expressed his deep appreciation for the recognition. “It means a lot to me. It made me reflect on the 40-plus years I’ve been in school transportation, and it’s something that really has made me feel good about the association,” said the retired director of transportation for Midland Independent School District in Texas. He held that position from 1998 until his retirement two and a half years ago.

Willie Tarleton in a 2003 file photo.

His connection to NAPT also spans more than four decades, during which he has been an active member held leadership roles. Tarleton served as a Region 4 member of NAPT Board for 10 years and is a committee co-chair a member of the organization’s finance committee.

He was also renowned for his fashion sense, always seen at industry conferences wearing the finest suits.

Regarding standout moments in his career, Tarleton underlined his consistent positive attitude throughout his years of service, noting the importance of supporting the association’s evolution in addressing industry needs.

To aspiring professionals entering the school transportation field, Tarleton emphasized the importance of preparation. “If you plan on staying ready, this is the best place to go,” he said, noting that over time, there are countless opportunities to grow and learn within the industry.

The NAPT Hall of Fame induction ceremonies will take place during the NAPT conference being held Oct. 4-8.


Related: The Education of Ken Hedgecock
Related: Update: COVID-19 Claims Life of Tennessee Student Transportation Leader
Related: Convicted Murderer of Tennessee School Bus Driver Joyce Gregory Released
Related: Texas School District Adopts Accelerated Seatbelt Plan Following Fatal Bus Crash

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