Lucid Only Registered 9 Gravity SUVs In Six Months? That’s Not The Whole Story

- Only nine Lucid Gravity SUVs were registered in Jan-June, industry data shows.
- The EV startup sold almost 4,800 Air sedans during the same period.
- Lucid said there’s a lag in the data, and it had sold “multiple hundreds” of SUVs.
Sales of Lucid’s Air sedan are growing, and its new, high-riding Gravity brother has met with rave reviews, so why are sales of the SUV so awful?
That’s a question you might ask after learning that a pathetic nine examples of the theoretically more on-trend EV in Lucid’s lineup were registered in the first six months of 2025. The figures, first reported by Auto News, come from S&P Global Mobility, whose data set also confirmed the Air logged 4,780 registrations in the same period.
Related: Lucid Prepares An SUV That’s Built For More Than The Highway
Lucid sedan sales were up 52 percent year-on-year, but far more people want to buy SUVs than traditional-shaped four-door cars these days, so the nine-unit Gravity tally was disappointing to say the least.
“The Gravity nails its mission,” wrote Car and Driver after testing the $96,550 utility, praising its speed, range, and cargo space. But since the ultimate mission of any automaker is to sell cars, S&P GM’s numbers suggested it hadn’t nailed, but failed, its mission.
Lucid Pushes Back
Unlike U.S. President Donald Trump did upon hearing less than favorable job statistics, Lucid didn’t have a meltdown and demand the head of S&P GM’s adder-upper. But it did claim to Auto News reporters that the nine-cars figure was wildly inaccurate. The real numbers are in the “multiple hundreds,” it said in an email to the website.

Lucid explained the huge disparity between the two numbers as resulting from a lag between the date on which vehicles are sold and the date on which they’re registered.
The Gravity entered production in December 2024, but 2025’s first quarter production was ringfenced for showroom models and demo drives. Customers didn’t begin to get their own SUVs until spring, and even then, the production ramp-up was happening slower than anticipated, interim CEO Marc Winterhoff told AN in June. The loss-making company also trimmed its 2025 production forecast.
More Trims, More Volume to Come
Currently, the Gravity is only available in GT trim with 828 hp (840 PS / 617 kW) and a 450-mile (724 km) EPA range, but a year from now, with SUV production in full swing, the numbers will look very different, and registrations should relegate the Air sedan to a side-man.