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Detroit Lions Retired Offensive Lineman Joins Latest Michigan Illegal Passing Awareness Campaign

By: Taylor Ekbatani

2 July 2026 at 07:00

In less than a year, the Michigan Association of Pupil Transportation will release its second illegal passing awareness campaign, this time catered to the NFL audience.

Katrina Morris, executive director of MAPT, said the association recently filmed its latest public service announcement with former Detroit Lions offensive tackle Lomas Brown. The PSA is expected to be released in early August, timed with the start of the back-to-school season.

The video follows MAPT’s 2025 illegal passing campaign featuring NASCAR driver Ryan Preece, which was filmed in partnership with ROUSH CleanTech. Morris said the goal of these PSAs is to reach more audiences than those in school transportation.

“The last one, it [had]125,000 views,” Morris said of the Preece PSA. “So, you know that’s not transportation people. The NFL has a huge voice, too, and so we’re hoping to get more than that.”

The new campaign came together after Morris said she mentioned wanting to connect with someone in the Detroit Lions organization. An MAPT board member helped make the connection through his father-in-law, who is retired from the NFL and the Detroit Lions.

The PSA was filmed over two days, with scenes shot in Ludington and Detroit. Brown also visited students in Ludington through an educational program that helps students regulate, cope and reintegrate into their general education districts. Morris said the students had learned about Brown before his visit and were excited to meet him.

“He was phenomenal with their kids,” Morris said. “Signed autographs on shirts … and took pictures with the kids, so it was really neat and amazing.”

PSA Blends Football Humor with Seriousness of Illegal Passing Issue

The PSA uses humor and football references, as well as a nod to the NFC North Division. For instance, in one scene, a child asks for a green and yellow mohawk, a nod to the Green Bay Packers. In another, a man asks for a bear tattoo, ala the Chicago Bears. In another, a couple appears to be rushing into marriage while wearing Minnesota Vikings purple and gold.

Brown responds to each scenario with, “I wouldn’t rush into that.”

The lighthearted banter turns serious at the school bus stop. “But here’s where it really matters: No rushing when the red lights are flashing, there’s no passing,” Brown says in the PSA.

Morris added that a combination of humor and urgency is intentional. Like the video with Preece, she noted that the goal is to create a message that people will want to watch, while also reinforcing the most important safety rules for motorists, to stop for school buses when their reg lights are flashing and stop arm is extended.

Morris said Brown understood the importance of the campaign after seeing a recent news story about a close call involving a student.

“He and his wife were watching TV a couple days before we film, and one of our school districts had a really close call where this car just came flying past and this kid was going to cross the road,” Morris said. “He said it really resonated and obviously made it a little bit more important to get this done.”

Illegal Passing PSA Builds on Racing-themed Video

MAPT’s first illegal passing PSA with Preece was released during National School Bus Safety Week in October 2025 and can only be run through the end of this calendar year. The new PSA with Brown, however, does not have the same restrictions.

Morris said sponsors again helped make the latest PSA possible, including several that also supported the racing campaign. The current PSA was sponsored by the National School Transportation Association, the National Association of Pupil Transportation and the National Association of State Directors of Pupil Transportation Services, as well as state organizations such as New York, Texas, and Indiana. First Light, IC Bus and Dean Transportation also sponsored the PSA.

She said some sponsors also committed funding specifically for airtime, which could help expand the campaign’s reach beyond social media.

The campaign’s momentum may not stop here. Morris said MAPT is already looking toward the music industry as the next avenue for reaching a broader audience.

“There’s obviously a need for this, and there’s a want for it, which is good,” Morris said. “And hopefully there won’t be a need or a want for it after a while. But right now, we have to do something for the kids.”

The post Detroit Lions Retired Offensive Lineman Joins Latest Michigan Illegal Passing Awareness Campaign appeared first on School Transportation News.

Innovation Choice Awards Open for STN EXPO West 2026

School Transportation News

By: Taylor Ekbatani

22 June 2026 at 18:00

STN EXPO attendees have the opportunity to vote on their favorite hardware, technology and software products made for the pupil transportation industry at the upcoming STN EXPO West.

The STN EXPO Innovation Choice Awards program is open to any individual, organization or authorized agent who exhibits at STN EXPO West 2026 conference and promotes school transportation products. The product entered must be available in the market for the first time between Jan. 1 and July 20 of this year.

The four categories include: Best Hardware, Best Software/AI Solutions, Best Safety Technology and Best Green Technology. Attendees will have the option to vote on-site, starting July 13.

Each exhibitor will have a QR code at their booth attendees can scan to vote during the Wonderland of Ideas Tradeshow + Networking Reception July 13 and the Trade Show + Lunch July 14. Voting will be open at 5 p.m. July and closes at 3 p.m. July 14. Exhibitors and sponsors are not eligible to vote.

Winners will be announced at a later date.

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Charter Trip Safety Hinges on Safest Vehicle, NTSB Checklist Says

School Transportation News

By: Taylor Ekbatani

9 June 2026 at 21:51

The National Transportation Safety Board is calling on school districts to take extra precautions when selecting motorcoaches, small buses or vans for charter trips.

In a new safety alert released June 3, the NTSB stated that districts when scheduling charter trips should choose passenger carriers with a strong safety record, proper licensing and insurance, and vehicles equipped with lap/shoulder seatbelts for seating position. NTSB added that drivers should provide pre-trip safety briefings, including how to use seatbelts, where emergency exits are located and what passengers should do in an emergency.

The agency noted that past crash investigations have shown that serious injuries and deaths can occur when seatbelts are not available or worn. It highlighted past crashes, one of which took place in Orland, California in April 2014. A truck-tractor was traveling south when it crossed the center median and collided with a passenger vehicle traveling north. It continued south in the northbound lanes and collided head-on with a bus that was chartered to transport high school students and adult chaperones to a local university.

A post-crash fire ensued. The truck-tractor driver, the bus driver and eight bus passengers died. The remaining 37 bus passengers sustained injuries of varying degrees, and the two occupants of the passenger vehicle sustained minor injuries. The bus driver did not play the bus company’s prerecorded safety briefing, which showed where to find the bus emergency exits and fire extinguishers. The passengers were also not informed of the available lap/shoulder belts. Only one passenger was wearing a lap/shoulder belt.

In Wawayanda, New York in September 2023, a bus chartered by a New York school district to transport students to a band camp had a tire failure, causing the bus to cross the left-hand land and shoulder, penetrate a roadside cable barrier, traveled down into the median, and roll before coming to rest on its left. The charter trip bus was occupied by the driver, 40 high school students, and three adult chaperones, two of which were ejected and died.

The driver was ejected and seriously injured. Fourteen other occupants sustained serious injuries, and 27 had minor injuries. The 2014 bus was equipped with lap/shoulder belts in all seating positions, but only one passenger was belted at the time of the crash. The driver, who was also not belted, stated that she did not provide a pre-trip safety briefing and that the school had not requested one, NTSB relayed.

Then in Etna, Ohio in November 2023, a tractor-trailer rear-ended a car in traffic, causing a chain reaction of collisions. A school bus chartered by a school district for a field trip carrying 52 school students and three faculty members was among the vehicles involved in the crash. As a result of the crash, three bus occupants died, three were seriously injured, and 36 had minor injuries. Three occupants of other vehicles also died. The bus was not equipped with passenger seatbelts (lap or lap/shoulder belts) because at the time it was built, these belts were not required by Federal Motor Vehicle Safety Standards. NTSB added the bus driver did not conduct a pre-trip safety briefing as required by the bus company’s driver handbook.

The checklist is aimed at helping schools make safer transportation decisions for athletic events, field trips and other off-campus activities. View the full list.

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National Congress on School Transportation Seeks Writing Committee Chairs, Vice Chairs

School Transportation News

By: Taylor Ekbatani

13 May 2026 at 15:59

There are always opportunities to share thoughts and help the industry move forward including serving as a committee chair or vice chair of the National Congress on School Transportation. Interested parties are invited to apply for open seats for the 18th NCST, scheduled for May 6-9, 2029 in St. Louis, Missouri.

The NCST, now meeting every four years, seeks to establish a national consensus on school bus standards, best practices and operational procedures. The 18th National Congress is ramping up with the formation of writing committees, and the National Association of State Directors of Pupil Transportation Services extended the deadline to serve on a committee to June 30.

“Writing Committee Chair or Vice Chair positions are not overly daunting,” NASDPTS said in an email to members. “If you have experience in one of the committee areas, you are welcome to apply.”

The email states that the position requires a commitment of around 10 hours per month in 2026 and 2027 with a “slight increase” in years 2028 and 2029 in formalizing proposals for new or updated standards.

“It should be noted that committees do not rewrite sections but only edit existing sections,” the email adds. “We will help walk you through the process, so if you’re new to the NCST or to being a chair or vice chair, we will set you up for success.”

NCST Develops Vehicle and Operational Standards

The National Congress is categorized by Vehicle Specifications and Operational Procedures Committees. The Vehicle Specifications Committee includes school bus specifications, specially equipped school buses, school bus inspections, emerging technologies, and alternative fuels.

Meanwhile, the Operational Procedure Committees consists of general operations, transportation for students with disabilities and special heath care needs, infants, toddlers and preschooler operations, school transportation security and emergency preparedness, activity bus operations and alternative transportation. Alternative transportation is the latest writing committee that was formed for the 17th annual NCST, which was held in Des Moines, last May.

Learn more about the selection criteria for the writing committee chairs and vice chairs in the NCST Manual of Operations. Questions can be directed to NCST Chairman Mike Bullman.

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EPA Inspector General Flags Oversight Gaps in Clean School Bus Program as Agency Eyes Revamp

School Transportation News

By: Taylor Ekbatani

11 May 2026 at 19:25

The U.S. Environmental Protection Agency Office of Inspector General says lessons from the first Clean School Bus rebates and grant rounds should inform future funding, especially as $2.37 billion remains available.

EPA is expected to announce the next CSBP funding rounds later this month or in June.

Ask a transportation director what makes a clean school bus project successful, and the likely answer goes beyond the bus itself. Directors share the importance of coordinating with utilities, ensuring charging infrastructure is ready, managing vendor timelines, or tracking federal and state funds.

A new summary report from the EPA Office of Inspector General, released April 1, points to that same balancing act. The report stated that the EPA has made improvements to the CSBP since its first rebate round in 2022. Earlier weaknesses in application review, recipient verification and fund management should continue to inform how the agency awards future dollars.

The report reviewed five prior EPA Office of Inspector General reports related to the agency’s management of Infrastructure Investment and Jobs Act funding for the 2022 Clean School Bus Rebates program. It identified two overarching issues: The application and selection process, and the management of funds. The summary report does not include new recommendations, but the OIG said the findings could help guide EPA decision-making for future CSBP awards, especially as money is still on the table.

Congress provided $5 billion over five years through IIJA to replace older diesel school buses with cleaner models, including propane, compressed natural gas and zero-emission buses. EPA has described the program as a way to reduce emissions in buses, loading zones and the communities they serve.

Report Highlights Rebate, Grant Awards to Date

At the beginning of fiscal year 2026, the CSBP had $2.37 billion remaining. As of February, EPA said it intends to revamp the program and issued a Request for Information seeking input from fleet operators, manufacturers, school officials and energy producers. The comment period closed April 6. The 146 filed comments included those from all major OEMs, dozens of school districts and other concerned citizens.

As of last November, EPA had awarded $865 million through the 2022 rebate program to 368 school districts for 2,328 replacement buses. The 2023 grant program awarded $950 million to 65 recipients for 2,696 buses, while the 2023 rebate program awarded $815 million to 458 school districts for 3,241 buses. All awards leaning heavily toward electric school buses. Find the breakdown of fuel funding on STN’s Green Bus Resources page.

But the EPA Inspector General said the initial process lacked adequate controls to verify certain applicant and bus eligibility information. Prior reports found EPA did not require enough documentation to verify applicant identity or the accuracy of information submitted, and applicants were not required to directly attest to the truthfulness of their applications. The OIG also said the agency had not established verification protocols before awarding funds.

That matters for districts because federal clean bus projects often require coordination among multiple parties, including school systems, contractors, original equipment manufacturers, utilities and infrastructure providers. The OIG noted that some eligible contractors were allowed to apply or initiate applications on behalf of eligible entities without their knowledge.

Another concern centered on whether local conditions were adequately considered, particularly for zero-emission buses. Under the IIJA, EPA must consider factors such as route length and weather conditions when awarding clean school bus funds. The OIG said prior reports found EPA was not ensuring applicants seeking electric buses had suitable local conditions, and it also cited utility delays as a potential risk to timely deployment.

Fund management was another issue flagged by the OIG. The report said EPA did not adequately monitor bus deployment status or recipient use of 2022 rebate funds, despite previously committing to do so. It also found that 2022 guidance did not clearly indicated for recipients whether CSBP funds should be kept in separate accounts, whether interest could be earned on those funds, or how any interest could be used.

According to the OIG, some recipients kept CSBP awards in accounts that included other funds, which increased the risk that program money could be used for other purposes.

EPA has since made changes. For the 2023 rebate round, the agency required electric bus applicants to submit a Utility Partnership Agreement verifying that districts had notified their local utility. EPA also updated guidance to require recipients to manage funds so they would not accrue interest, keep funds in separate accounts and use them only for eligible expenses. In 2024, EPA added a School Board Awareness Certification requiring applicants to verify that school boards were notified of intended program participation.

The OIG said EPA has completed corrective actions addressing several prior recommendations and was still implementing others. The report states that the agency had completed, or was in the process of implementing, corrective actions for all 11 prior recommendations reviewed.

EPA also reported taking additional oversight steps beginning in February 2025, including site visits to rebate recipients, reviews of concerns related to use of funds and weekly project status reports to the chief financial officer.

The post EPA Inspector General Flags Oversight Gaps in Clean School Bus Program as Agency Eyes Revamp appeared first on School Transportation News.

The Importance of Uniformity

School Transportation News

By: Taylor Ekbatani

4 May 2026 at 19:24

Millions of illegal passing violations occur across the U.S. each year. While the instances are universal, the rules governing them are not. Pupil transportation experts
noted in March at STN EXPO East in North Carolina that inconsistency is part of the problem. Uniform standards could be key to saving lives.

“People just don’t know what to do,” said Derek Graham, a retired state director with the North Carolina Department of Public Instruction and current industry consultant, during the March 29 session Illegal Passing NHTSA’s Latest Research Results.

At the center of the issue is the “loading zone triangle,” where the school bus, students and motorists intersect. When communication breaks down at any of those points, the consequences can be severe.

“Everything has to go wrong in order for a kid to get really hurt in this loading zone triangle,” Graham said. “But there’s a lot that has to go right.”

Students being injured in the Danger Zone—the 10-foot radius around stopped school buses—is often preventable, that is if education and expectations are aligned. However, the challenge of inconsistency remains.

School bus passing laws vary by state, and even by roadway type within states. All jurisdictions require a motorist to stop while overtaking from behind a stopped
school bus, regardless of road type. But 42 jurisdictions require a motorist to stop when approaching an on-coming, stopped school bus on undivided roadways, and only 12 require motorists to stop in “certain situations.” The most common (10 out of 12) being on an undivided roadway with fewer than four lanes.

Utah requires motorists to stop on undivided roadways of fewer than five lanes and Washington state only requires motorists to stop on undivided two-lane roadways. Florida, Guam, Hawaii, New York and West Virginia require a motorist to stop when approaching a stopped school bus on a divided roadway, whereas 40 jurisdictions do not. The remaining nine only require a motorist to stop when approaching a divided roadway of less than four lanes.

Additionally, state laws vary on what constitutes a divided highway, according to the State Laws on School Bus Passing report by the National Highway Traffic Safety Administration.

The result is confusion, especially for motorists crossing state lines or encountering unfamiliar road layouts. Plus, student crossing rules also differ. California school
bus drivers must physically exit their vehicle armed with a stop paddle and the school bus keys and walk younger students across the street.

“It would be best if it was all the same, if everybody knew the same rule,” Graham said, citing research from NHTSA’s November 2024 report, Driver Knowledge of School Bus Passing Laws: A National Survey.

While more than 90 percent of motorists surveyed correctly identified when to stop behind a school bus on a four-lane, undivided roadway, only 53 percent knew to stop when approaching from the front. Just 17.5 percent answered correctly when a motorist is approaching from the front on a four-lane, divided roadway.

A November 2024 NHTSA national survey found that 30.5 percent of respondents said most drivers who illegally pass stopped school buses do so because they “didn’t care.”

The National Association of Pupil Transportation is also looking at uniform language to address the gap, a board member shared during the session.

That gap has led some districts (where states allow) to adopt automated enforcement cameras that capture violations and help issue citations. Such a program is in place in Austin, Texas, where officials recorded about 14,000 violations in a single school year. Austin ISD Executive Director of Transportation Kris Hafezizadeh shared that information with attendees during a March 30 panel discussion, Strategies to Remove Danger from the Loading & Unloading Zone.

“Think about that,” Hafezizadeh said, adding the number of repeat violators is about 1 percent. “Something is working.”

Camera enforcement, combined with public awareness, has shown promise. But even that approach depends on consistent legal frameworks, something not yet in place nationwide.

While illegal passing draws much attention, it is only one part of a broader safety picture. Recent student fatality data from the Kansas Department of Education’s
National School Bus Loading and Unloading Survey show that not all tragedies involve passing vehicles. A 55-year summary of the data indicates that school buses and their drivers account for 56.5 percent of all fatalities in the Danger Zone.

“These loading zone incidents are really about student pedestrians,” said session panelist Keba Baldwin, director of transportation at Prince George’s County Public
Schools in Maryland and 2025 STN Transportation Director of the Year. “Every student… is a pedestrian for some period of time before they get on that bus.”

That reality reinforces the need for a safe system approach, which assumes human error and builds multiple layers of protection. “Humans make mistakes,” said Graham, who moderated the discussion. “Drivers, kids, bus drivers, not everything is going to work at the same time to perfection.”

He noted adherence to three pillars of safety: Education, engineering and enforcement.
Education teaches drivers the law, trains students to navigate bus stop safety and ensures parents understand their role. Hafezizadeh said it’s important to train drivers, but also educate families. “Explain the why again,” he said.

Engineering involves vehicle design and infrastructure, from stop arms and lighting to route planning that minimizes the need for children to cross busy roads. Enforcement, whether through police or cameras, reinforces accountability.

Even with strong laws and enforcement, safety ultimately depends on what bus drivers can see and what they can’t. School buses are designed with specialized mirror systems and federal visibility standards intended to eliminate blind spots, particularly in the danger zone.

“The mirrors are only as good as their adjustment,” said industry expert Dave McDonald, during his March 28 session Focused Driver 111: Proper Mirror Adjustment and Distracted Driving.

Improperly adjusted mirrors can leave critical gaps directly in front of or alongside the bus, where children are most likely to be walking. Federal guidelines require drivers to maintain clear sightlines around the bus. But in practice, those standards are not always consistently enforced or checked.

McDonald took attendees outside to the parking lot to demonstrate how to adjust mirrors in compliance with FMVSS 111, the federal requirement used to capture as much of the Danger Zone as possible. Substitute drivers, time pressures and inconsistent training can all lead to compromised visibility, he noted, adding that some drivers are unable or unwilling to adjust mirrors properly and occasionally compensate by leaning or shifting in their seats. This workaround, McDonald called, “is a recipe for disaster.”

The consequences can be severe. In crash investigations, visibility failures are closely scrutinized, he said. If a bus does not meet required visibility standards at the time of an incident, even bigger issues can result.

“If the mirrors don’t pass that grid test… the big word liability comes out,” McDonald said. Even when mirrors are properly adjusted, blind spots cannot be eliminated entirely. Drivers must actively compensate by scanning, repositioning and maintaining constant awareness, especially during loading and unloading when children may move unpredictably.

The industry has seen several fatalities where a student was killed due to a dragging incident or to pick something up that they dropped after unloading from their school bus. Uniform standards not only for laws but also training and equipment are critical. Without consistency, the effectiveness of even the best-designed safety systems depends too heavily on individual habits.

McDonald added that poorly adjusted mirrors can prevent school bus drivers from seeing children in the Danger Zone. While he said camera technology and collision avoidance systems add new layers of protection, they can’t detect blind spots or identify potential hazards like humans can. At least not yet.

“You can’t program a computer to react to every [decision] a human will do in a spur of the moment,” McDonald said, emphasizing that human behavior remains unpredictable.

As the sessions at STN EXPO East reiterated, none of these efforts are fully effective alone and without consistency. Standardizing school bus passing laws could reduce confusion and improve compliance. “We’ve got decades of data showing [motorists are] going to pass,” Graham said. “So, we have to focus on what happens when they do, and how we keep kids safe.”

He noted that responsibility is not limited to the motorists that break the law but extends to the training that shapes the behavior. From the policies that guide
enforcement, and the education that prepares children and motorists, he said.

“Responsibility is shared,” Graham concluded. “It’s not just the bad guy who passed the school bus.”

Editor’s Note: As reprinted from the May 2026 issue of School Transportation News.

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Alcohol Detection Systems in School Buses Among Latest NTSB Recommendations

School Transportation News

By: Taylor Ekbatani

28 April 2026 at 16:44

The National Transportation Safety Board called for alcohol detection systems in all school buses with the release of its final report of a March 2024 school bus crash in Calhoun County, West Virginia, determining a drunk school bus driver caused the incident.

The NTSB stated in the report released April 23 that a 77-passenger, 2022 IC school bus was carrying a driver and 19 students, aged 11 to 18. The crash occurred during the third trip of the day, an activity run, for bus driver Jeffery Allen Brannon, third bus trip. According to video footage from the school bus, Brannon began the run at 5:44 p.m. NTSB stated Brannon arrived at the middle and high school at 5:45 p.m. to pick up students and left the school about 5:47 p.m., after the students boarded the bus.

“About three minutes after the bus left the school, the video footage showed the school bus as it approached a left-hand curve while traveling at a speed of around 42 mph,” the report states, noting the two-lane road has a posted speed limit of 55 mph. “As the [Brannon] executed the curve, the bus departed the right side of the paved roadway. Video from the bus showed that the bus’s speed was 39 mph when it departed the road.”

Upon leaving the road, the bus continued to follow the curve, struck the end of the culvert with its right-front tire, continued south, and then struck a wooden fence. The bus began to yaw counterclockwise as it reentered the roadway. The bus right-rear tire struck the culvert end, and the bus rolled a quarter turn onto its right (loading door) side. The bus came to rest on its right side across both lanes, completely blocking the southbound lane and partially blocking the northbound lane.

Three students were seriously injured, 16 had minor injuries. and Brannon was uninjured.

The NTSB determined the probable cause was Brannon’s alcohol impairment, which led to loss of control, roadway departure and the rollover. Post-crash toxicology tests showed his BAC at 0.161 grams per deciliter about 50 minutes after the crash and 0.127 grams per deciliter about one and a half hours after the crash, NTSB stated in the report.

The 0.161 BAC is over four times the federal limit for commercial drivers.

The agency issued a recommendation to the National Highway Traffic Safety Administration that all new school buses be equipped with a vehicle-integrated alcohol detection system that prevents or limits operation when driver alcohol impairment is detected.

Brannon was found guilty on three counts of DUI, causing serious bodily injury and 16 counts of child neglect creating a risk of serious bodily injury or death. He was sentenced to between 22 years and 110 years in prison.

Drunk School Bus Drivers an Increasing Problem

An NTSB press release states that a Stateline investigation “found that from 2015 through 2019, 118 school bus drivers nationwide were cited or arrested for operating a bus while impaired by alcohol, drugs, or a combination of both.”

School bus industry trainer Dick Fischer collects news article reports about drunk school bus drivers among other safety topics. He said he found 28 instances of school bus drivers arrested for either driving drunk or under the influence of drugs during the 2024-2025 school year. For this school year so far, August through April, Fischer has recorded 20 instances of school bus drivers being impaired.

Meanwhile, the NTSB also “noted that active and passive alcohol detection technologies already exist that can prevent a vehicle from operating if driver alcohol impairment is detected,” the press release adds. “These systems are being used successfully on school buses in parts of Europe as a preventive safety measure.”

It also found that the lack of passenger lap/shoulder seatbelts on the school bus contributed to injury severity. The report noted that unbelted students were thrown into the bus interior and other students. The agency said students struck seats, windows, sidewalls, the roof area, personal items, and other passengers during the rollover sequence. One serious injury ultimately resulted in a lower-leg amputation.

The agency reiterated that properly worn lap/shoulder seatbelts reduce injuries and that policy must go beyond installing belts, but also districts need to enforce usage procedures. It recommends that West Virginia school bus passengers use seatbelts when available and school districts should establish usage procedures with routine audits. Audits should consist of pre-departure driver instruction, periodic belt-use inspections, video review where cameras exist and training for not only administrations and drivers, but parents and students as well.

As part of this crash, the NTSB also examined a similar crash that took place in Dale, Texas, where unbelted students were thrown about the interior of a school bus. In March 2024, a concrete truck driven by Jerry Hernandez struck a Hays CISD school bus, killing 5-year-old Ulises Montoya who. The bus, carrying 44 students and 11 adults, was returning from a field trip. Hernandez, who confessed to using drugs and having little sleep, was sentenced to 18 years in prison but became eligible for parole in April 2026.

NTSB reiterated to West Virginia that it require all new large school buses to be equipped with passenger lap/shoulder belts at all passenger seating positions.

In the report, the NTSB noted that video cameras were important for investigation and support compliance. The school bus involved in the crash had seven cameras, including interior cameras that showed driver actions, passenger movement, vehicle speed and the crash sequence. It found that weather, roadway condition/signage, school bus speed, mechanical condition, driver licensing/training/experience, non-alcohol drugs, distraction from phone/students/loading doors, Calhoun County Board of Education policies, medical condition and fatigue were not causal or contributory factors.

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NTSB Preliminary Report Details Fatal Tennessee School Bus Crash

School Transportation News

By: Taylor Ekbatani

21 April 2026 at 17:56

The National Transportation Safety Board recounted the incidents leading up to the fatal March 27 Clarksville-Montgomery County School System bus crash with release of a preliminary report, but the agency won’t know or release the exact cause for another year and a half.

NTSB wrote in its preliminary report that the crash occurred April 16 at about 11:35 a.m. A Clarksville-Montgomery school bus was traveling west on US-70 in Carroll County, Tennessee, a two-lane roadway with a 55-mph speed limit. The school bus was occupied by the driver, named in a lawsuit as Sabrina Ducksworth, four adult chaperones and 24 student passengers. Ducksworth was taking students from Kenwood Middle School to a school event in Jackson.

At the same time, a 2013 International WorkStar dump truck operated by the Tennessee Department of Transportation and occupied by a driver and passenger as well as a 2014 Chevrolet Trailblazer sport utility, also occupied by a driver and passenger, were traveling east in the oncoming lane. The weather was clear and the roadway was dry.

As the school bus approached a curve in the highway, it crossed the centerline and entered the eastbound lane. NTSB said the left side of the school bus struck the left side of the dump truck in a sideswipe collision. After hitting the dump truck, the school bus then collided with the SUV, departed the roadway to the south, and came to rest facing down the roadside embankment. The school bus remained upright.

Two student school bus fatalities resulted. Local media outlets identified the students as two eighth-grade girls: Zoe Davis and Arianna Pearson, both 13 years old. School bus driver Ducksworth sustained serious injuries. Bus passenger injuries ranged from minor to serious and the two occupants of the dump truck also sustained serious injuries. The NTSB stated that occupants of the SUV were uninjured.

NTSB Preliminary Report Follows Filing of Lawsuit

As STN previously reported, the parents of Davis filed a wrongful death lawsuit in response to the school bus fatalities. The family seeks a jury award of up to $5 million.

The suit alleges that Ducksworth was distracted, fatigued, reckless, and failed to follow training, traffic laws and lane discipline. The lawsuit also claims the Clarksville-Montgomery County School System was negligent in hiring, training and supervising her. The lawsuit additionally argues the district failed to adequately check her fitness for the job before hiring her.

However, others in local media reports or on social media expressed that Duckworth may have suffered a medical episode.

The Tennessee Highway Patrol and Federal Motor Carrier Safety Administration are aiding in the investigation, which remains under investigation. NTSB told School Transportation News it cannot share details of what the FMCSA is assisting on, but said all NTSB investigations operate under what a “Party System,” which allows the agency to bring in technical experts from other organizations to supplement the knowledge of our investigators.”

The post NTSB Preliminary Report Details Fatal Tennessee School Bus Crash appeared first on School Transportation News.

‘If You Pass’ Campaign Drives Awareness, Engagement on School Bus Safety

School Transportation News

By: Taylor Ekbatani

20 April 2026 at 22:42

Thomas Built Buses is acting on one of pupil transportation’s most vulnerable part of a child’s school day: The Danger Zone and illegal passing of stopped school buses.

With its recent “If You Pass” campaign, the school bus manufacturer combined direct messaging, community engagement and financial support to elevate awareness and encourage safer driver behavior nationwide. The initiative, launched in October during National School Bus Safety Week, culminated in nearly $6,000 raised for Bryan County Schools in Georgia to support local safety efforts. Thomas Bus announced the award in February.

“The campaign was driven by a critical safety issue: The illegal passing of stopped school buses,” Mario DiFoggio, general manager of dealer channel sales and marketing for Thomas Bus, told School Transportation News last month. “There are an estimated 45.2 million illegal passings of school buses each year, which underscores just how serious and widespread the problem is.”

Rather than relying on traditional messaging, Thomas Bus leaned into a more direct and attention-grabbing approach.

“The If You Pass campaign was intentionally direct because politeness doesn’t stop traffic — awareness does. For a short, three-week campaign, the response exceeded our expectations, and we know these funds will go a long way in supporting the important work Bryan County Schools is doing to protect students and keep this conversation going,” DiFoggio added in a statement.

That approach appeared to resonate. The campaign utilized social media and a limited-edition merchandise line to spark conversation and invite participation. Proceeds from merchandise sales were directed toward safety education, while communities were encouraged to nominate deserving school districts for funding.

DiFoggio said the campaign exceeded expectations.

“The response was overwhelmingly positive,” he noted, indicating strong engagement from drivers, educators, parents and community members. “Many people thanked us for addressing the issue in a bold and memorable way.”

Thomas Bus Awards Georgia District for Making a Public Splash

Bryan County Schools ultimately stood out among nominees due to its grassroots efforts and community involvement.

“Their transportation team actively encouraged participation, which led to a high volume of nominations and broad community involvement,” DiFoggio explained.

For Thomas Bus, supporting the district reflects a broader mission that extends beyond manufacturing school buses.

“While we’re known for building school buses, our responsibility doesn’t end when we hand over the keys,” DiFoggio said. “We see ourselves as partners in student transportation.”

The nearly $6,000 contribution is intended to help Bryan County Schools expand safety education and outreach, though district leaders will ultimately determine how the funds are used.

“Our hope is that the campaign and contribution inspire and encourage the district to amplify their safety education efforts and extend the reach of their impact,” he added.

The campaign also highlights the role manufacturers can play in addressing safety challenges beyond vehicle design. “It takes a collective effort — manufacturers, drivers, school districts, parents and the general public all play a role,” DiFoggio said.

Thomas Bus plans to continue building on the initiative, with future outreach tied to National School Bus Safety Week in October and beyond.

“We see this as an ongoing effort, not a one-time initiative,” DiFoggio said.

His advice for districts and communities aiming to improve school bus safety awareness is to be straightforward, bold and consistent.

“This is a serious issue, and sometimes it takes a message that truly stands out to change behavior,” he said.

The post ‘If You Pass’ Campaign Drives Awareness, Engagement on School Bus Safety appeared first on School Transportation News.

Safety Upgrade Complexities

School Transportation News

By: Taylor Ekbatani

13 April 2026 at 18:19

To retrofit means to add a component or accessory to something that was not there when originally manufactured. Sounds simple enough, at least according to new or proposed state laws. However, when retrofitting safety technology such as seatbelts or crossing arms, there are many considerations that school district leaders need to consider.

The Lone Star State
Texas Senate Bill 546 requires all school buses transporting students to be equipped with lap/shoulder seatbelts by 2029. It expands upon a 2017 law that only applied to buses manufactured after 2018. SB546, which took effect on Sept. 1, tasks school districts with reporting seatbelt status and retrofit costs to the Texas Education Agency.

SB546 does not provide state funding but allows a temporary exemption if retrofit costs are too high, or retrofitting would void the bus manufacturer’s warranty. Districts are required to publicly report the reason for not ordering lap/shoulder seatbelts and estimated retrofit costs. Teri Mapengo, director of transportation for Prosper Independent School District near Dallas, noted that while all 230 school buses in her fleet have lap/shoulder seatbelts, she cautioned other districts to do their homework. At a previous district, she recalled the challenges of retrofitting seatbelts.

The process is harder than specifying a new purchase order. Instead, legacy buses must be taken out of service while retrofit work is conducted. Plus, she said it takes people power and resources to deliver each bus to the facility, transport that driver back to the facility, then arrange for the bus to be picked up once the installations are completed.

“The hard piece is, that you’re going to have to have some of your buses go out of commission,” she said. “So, if you don’t have spare buses to be able to use for operation, then it’s tough.”

She noted that her previous district also encountered seat structure malfunctions when retrofitting. She recalled taping off seat rows to prohibit students from sitting in them due to safety concerns. Those buses had to be sent back again to be fixed.

She noted the metal attachment that secures the seats at the wall flange would break. Seats are also secured at the aisle floor pedestal. Every bus that was retrofitted would
then need to be inspected by the mechanics to determine any deficiencies.

“The biggest thing that I took away was, when you’re going to retrofit your buses, you [need to be] talking with that company [doing the retrofit] and saying, ‘If this were
to happen, how would we get this fixed? And is there a warranty on that work that you guys are doing?’”

Because all Texas school buses manufactured and sold after 2018 should have seatbelts installed at this point, older buses may not be compatible with newer seats. Around 2014, school bus manufacturers offered seating options that allowed standard seatbacks to be upgraded to those with lap/shoulder belts, which is still an option today. Most older buses do not have options for retrofits or upgrades.

“We were having a big issue with that in my previous district, and so it was just having that communication with the company that we were working with, and they ended up still fixing all of those and then figuring out why that was happening,” she said.

In conversations with other Texas transportation directors, she said many are hoping that the law will add a funding element, especially since Texas districts have received less funding than previously.

Forty miles down the road, Jennifer Gardella sits in a very different situation. The director of transportation for Rockwall Independent School District near Austin currently has almost 50 school buses in need of retrofitting, at an estimated cost of nearly $1.5 million. She noted that the cost estimate depends on the school bus model and how the seats are attached.

She, however, also shared concerns about the scope of statewide installs. “If everyone is doing the retrofit, then how will the vendors keep up with repairs and/or getting the buses back for the start of the school year?” she asked, adding that Rockwall ISD doesn’t have extra activity buses or special program buses to be used as replacements.

Retrofit Decisions Not to Be Taken Lightly
“School bus and seat manufacturers rely on specific manufacturing and assembly processes to ensure their vehicles, seating and lap/shoulder seatbelts meet all applicable state and federal safety regulations,” explained Albert Burleigh, vice president of North America Bus Sales at Blue Bird. “School bus makers typically do not sanction or certify compliance of any aftermarket installations or modifications made to the bus that changes the original seating configuration. Therefore, retrofitters need to conduct their own evaluations to ensure full compliance with all safety regulations. They bear full
responsibility.”

A spokesperson for Thomas Built Buses shared a similar sentiment, noting that “school bus seating systems are engineered as an integrated structure that must meet specific safety standards for strength, crash performance, and so on.”

They added that in many cases adding lap/shoulder seatbelts requires replacement seats specifically designed and tested to accommodate those restraints, as well as proper attachment to the bus structure.

“Thomas Built Buses certifies that each vehicle meets all applicable Federal Motor Vehicle Safety Standards at the time it is manufactured but cannot attest to the compliance of items installed after that,” the spokesperson continued.

For buses originally built with convertible seating designed to accommodate future restraint upgrades, Thomas can provide technical guidance, the spokesperson said, adding that school districts and operators “should work closely with qualified vendors and ensure that any retrofit work is properly certified and compliant with all applicable regulations.”

A spokesperson for IC Bus said the process of adding lap/shoulder seatbelts to existing seats involves various considerations with federal seatbelt standards and requirements. IC Bus encourages its customers and operators to consult with their local IC Bus dealer to discuss retrofitting options.

Addressing Other Safety Needs
Meanwhile, Maine lawmakers introduced legislation that would require school buses in the state to have crossing arms mounted on the front of the vehicle and anti-pinch door sensors that detect objects caught in the loading doors. The bill aims to address two safety issues, which resulted in state fatalities within a little over a month span. A 12-year-old was killed in Rockland by their own school bus during drop off in November, and a 5-year-old in Standish was dragged and killed by a bus door in December. The National Transportation Safety Board is investigating the dragging incident.

The bill would apply to all buses regardless of model year, meaning older buses without these systems would need to be retrofitted or replaced. Additionally, school bus drivers who do not activate the crossing arm when students load or unload could lose their school-bus endorsement for up to two years.

Different from Texas, Maine state leaders proposed funding to support the upgrades, about $4.3 million. A school bus mechanic in Maine who requested to remain anonymous shared their district hasn’t started the retrofitting process as it waits to see if there will be funding. The mechanic said the district currently has 50 to 55 school buses in its fleet and all but seven have crossing arms. Those are more straightforward retrofits due to the fact they have already been on buses for many years.

Retrofitting anti-pinch systems onto older buses, the mechanic said, will be harder and more expensive. “Not only do you have to fit a new door mechanism but you have to run a new electrical system and reprogram if not swap out modules to be able to properly operate the system,” he said.

They added a preference that retrofitting be performed in-house to save on labor and overall costs to the district. “If the legislation passes, we are prepared to do what is
needed to meet it,” the mechanic noted. “I haven’t heard any specifics yet, but I know Blue Bird is taking this issue very seriously and is working on a solution to the retrofitting issues of the anti-pinch. Without funding from the state, I believe that a large portion of the entire bus fleet in Maine will be out of service and off the road.”

Andrew Wiseman, sales engineer at anti-pinch sensors manufacturer Mayser USA, said his company is working with Maine very closely on the potential retrofit.

Based on conversations, he said there are 2,000 to 3,000 school buses statewide that would require anti-pinch doors. “We have our partnership with Blue Bird, so we will be working on an aftermarket kit with them in the near future,” he said, adding there are also ongoing discussions with IC Bus and Thomas dealers in Maine on retrofit solutions.

“One of our big unknowns is some of the older buses do not have the necessary [electronic] logic to process an anti-pinch sensor’s signal, so we are also providing a control unit that can be mounted above the door and wired into the main control system, but we are still determining how many of these vehicles need control units at this time.”

He said it would be ideal for Mayser to work with the dealers on the best or recommended installation, and then the bus dealer can disperse this knowledge to school district mechanics on how to install the technology.

Wiseman noted that Mayser’s solution for the Maine retrofit costs around several hundreds of dollars per door, if a control unit is required, with the price being reduced further if the control unit can be omitted. For serial production on new vehicles, the price is “even more affordable for school districts” to implement.

The exact time it takes to perform an installation is still in question. “Putting the actual rubber profiles on the doors is easy and takes only a few minutes,” he said. “The difficult part of installation will be the wiring, as a wire will need to be routed from the door blades, into the compartment above the door, wired into a control unit, and then wired into the rest of the vehicle. Our current estimates are that this will take one- to- two hours per vehicle, but this is a rough estimate. Hopefully, we will gain this knowledge soon when we are testing our solutions with the manufacturers.”

Editor’s Note: As reprinted from the April 2026 issue of School Transportation News.

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First Responders Critical in School Bus Emergencies

School Transportation News

By: Taylor Ekbatani

8 April 2026 at 18:57

CONCORD, N.C. — A powerful and emotional session at STN EXPO East highlighted a reality transportation leaders hope to never face: A catastrophic school bus crash, the chaos that follows, and the need to have strong relationships with first responders.

The conference discussion between Tracie Franco, director of transportation for Leander Independent School District in Texas, and STN Editor-in-Chief Ryan Gray centered on real-world lessons from a recent rollover crash and broader strategies for working effectively with first responders. Joshua Hinerman, state director for Tennessee, was scheduled to be on the panel but canceled days earlier after a fatal school bus crash.

“This industry is so predicated on safety training,” Gray said. “But there are so many other forces on the road to contend with.”

Franco recounted Leander ISD’s first day of school crash in August that included 46 students aboard a bus that rolled over twice on a rural road. “When I got there … my heart just dropped,” she said. “You had students on the side of the road … people crying … my driver had blood coming out of his head. It was just chaos.”

Actionable Takeaways for School Districts

The First Responder Coordination Session at STN EXPO East March 29 delivered several practical strategies for transportation leaders:

1. Build relationships with first responders now.

Tracie Franco, director of transportation for Leander ISD in Texas, admitted her department had limited prior coordination with local agencies when a school bus crash occurred in August. “We had really not had any training with the firemen, with EMS, with police,” she said.

Post-crash, the district strengthened partnerships, including donating a retired school bus for emergency training.

2. Train together using realistic simulations.

Hands-on exercises — including smoke-filled buses and timed evacuations — help staff build muscle memory. “You go from panic to action,” Franco explained.

3. Establish clear command structure and communication.

Confusion over who is in charge can slow response efforts. “Have a plan … who’s in charge of the scene, who’s in charge of the students,” Franco advised.

4. Prepare for student accountability challenges.

Tracking students during transport to hospitals proved difficult. “I didn’t know where the students were going,” Franco said, noting the need for better systems to identify and track students during emergencies.

5. Create a “ready bag” for emergencies.

Leander ISD now deploys a kit with essential tools, including student rosters and ID access, power banks, portable printers and communication devices.

6. Plan for reunification and parent communication.

Parents will arrive quickly on-scene, often before systems are in place. “How do they know where to meet? Where reunification happens?” Franco asked.

7. Address emotional and mental health readiness.

Preparation isn’t just operational — it’s psychological.

“Be prepared emotionally,” Franco said. “You’re going to see chaos … hurt students.”

She added that post-incident support is critical for both students and staff.

8. Reinforce seatbelt usage and safety culture.

Only three students on the bus were wearing lap/shoulder seatbelts that are mandated by state law. “They didn’t move,” Franco said of the restrained students during the rollover. The district now enforces a “no seatbelt, no roll” policy and requires parent acknowledgment.

Seven students were transported to hospitals, some via helicopter. Miraculously, there were no fatalities, Franco said, emphasizing that despite years of preparation, the reality of a major crash exposed gaps.

“No matter how much you prepare … we realized we needed to step it up,” she said. “We needed to really train on different areas.”

One of the biggest challenges at the scene was confusion over roles and communication. “You have EMS, fire, police … who’s in charge?” Franco said. “I don’t know who these students are … I don’t know where they’re going.”

First responders immediately took control, conducting triage and transporting injured students, often without time to coordinate with school officials, she recalled. The experience reinforced a key lesson: Relationships and protocols must be established before an emergency.

She noted the importance of FEMA officials and first responders already being stationed nearby following the deadly Guadalupe River flooding that took place on July 4 in immediately directing resources to the school bus crash.

Franco repeatedly warned against assuming “it won’t happen here.”

“Don’t be complacent,” Gray added, referencing recent fatal crashes nationally.

Meanwhile, Franco closed out the session with a reminder about mindset in crisis situations. “We cannot choose our external circumstances, but we can always choose how we respond to them,” she said.

The session reinforced that while crashes may be rare, preparedness must be constant and collaborative. From coordinated training with first responders to clear communication plans and emotional readiness, transportation leaders were urged to rethink how they prepare for the unthinkable.

As Franco summarized: “Have a plan … and just train, train, train.”

Article written with assistance of AI.

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NHTSA Kicks off Distracted Driving Awareness Month with Campaign

School Transportation News

By: Taylor Ekbatani

3 April 2026 at 15:26

“Distracted driving is 100 percent preventable, yet too many people give the road far less than 100 percent of their attention,” National Highway Traffic Safety Administration (NHTSA) Administrator Jonathan Morrison said during a press event April 1.

NHTSA officials kicked off National Distracted Driving Awareness Month and unveiled a renewed national enforcement and education effort aimed at curbing one of the most persistent dangers on U.S. roadways. Also speaking was Derek Barrs, administrator of the Federal Motor Carrier Safety Administration (FMCSA); Michael Paris, chief of Fairfield, Connecticut Police; and Patty Kruszewski, who lost her daughter in a distracted driving crash.

The agency is launching its enforcement campaign, “Put the Phone Away or Pay” April 9–13, pairing high-visibility law enforcement with a broad media push targeting drivers, particularly those ages 18 to 34. Officials say the goal is to change behavior before another preventable tragedy occurs.

“We cannot be satisfied until we get that number down to zero,” Morrison said, noting that while traffic fatalities have begun to decline, tens of thousands of lives are still lost each year.

Despite recent progress, distracted driving remains a major factor in roadway crashes nationwide. Federal data cited during the press event notes that more than 33,000 people were killed in crashes involving distracted drivers in 2024, with hundreds of thousands more injured.

Officials emphasized that those numbers likely undercount the true scope of the problem, as distraction can be difficult to confirm after a crash.

“Behind every statistic … that’s a human life,” Barrs said.

Wisconsin Crash

A 13-year-old was struck and killed by a 17-year-old motorists who wasn’t paying attention and reportedly on his phone. The 13-year-old was attempting to board the school bus, when she was struck and hit by the motorists who side-swiped the bus and hit the child on the right side.

Following the crash, he NTSB recommended that NHTSA develop and publish “Driver Distraction Guidelines that address the design of current original equipment in-vehicle electronic devices, portable electronic devices and aftermarket electronic devices to prevent driver distraction.”

The agency also reiterated its recommendation to cell phone manufacturers to develop a “distracted driving lock-out mechanism that will automatically disable any driver-distracting functions when a vehicle is in motion and install the mechanism in the default setting on all new devices and apply it during major software updates.”

Five more recommendations were reiterated to NHTSA following the crash. NTSB calls for NHTSA to develop and apply testing protocols to assess the performance of forward collision avoidance systems in passenger vehicles at various velocities, including high speed and high velocity-differential. It also calls on the agency to expand the New Car Assessment Program 5-star rating system to include a scale that rates the performance of forward collision avoidance and to develop performance test criteria for vehicle designs that reduce injuries to pedestrians.

NTSB also wants NHTSA to develop performance test criteria for manufacturers to use in evaluating the extent to which automated pedestrian safety systems in light vehicles will prevent or mitigate pedestrian injury and incorporate pedestrian safety systems, including pedestrian collision avoidance systems and other more passive safety systems, into the New Car Assessment Program. Additionally, Ford Motor Company is urged to install forward collision avoidance systems that include, at minimum, a forward collision warning component as standard equipment on all new vehicles.

Distracted driving is especially dangerous around school buses, where children may unpredictably enter the roadway. Even a momentary glance at a phone can mean the difference between stopping in time, or not.

“Just even one injury or death on our roadways due to distraction … is way too many,” Barrs said.

A recent National Transportation Safety Board (NTSB) investigation found that a 17-year-old driver was using his cellphone when he struck and killed a 13-year-old student who was preparing to board a school bus in Wisconsin. In its final report on the crash, the NTSB called for stronger enforcement, education and technology solutions to protect students during loading and unloading.

Meanwhile, on Monday, Paris stressed that visible enforcement is critical, but not enough on its own. “We need every driver to make a simple but critical choice — put the phone down, slow down, pay attention,” he said.

During the campaign week, officers across the country will increase patrols and actively ticket drivers caught using handheld devices. The effort is supported by a national media campaign, both English and Spanish.

At its core, the campaign returns to a straightforward message: no notification is worth a life. Officials and safety advocates alike are urging drivers to make that decision before they start the engine: Silence the phone, set it aside and stay focused.

Because, as Morrison noted, it only takes seconds for distraction to change lives forever.

Kruszewski told the story of her daughter, Lanie, who at 24 years old was struck and killed while biking home from work in 2012. The driver later admitted he never saw her because he was looking at his phone. Kruszewski said the tragedy underscored how quickly a seemingly small decision, checking a message, can destroy lives.

It “took just one text” to take her daughter’s life and forever change her family, she said.

National Highway Traffic Safety Administration (NHTSA) Administrator Jonathan Morrison stood in front of a row of car keys during a press event April 1, 2026. Each key represented a person injured in a distracted driving crash. The display included about 4,000 keys — symbolizing just a fraction of the victims hurt in 2024.

Behind officials during the announcement stood an installation of hundreds of hanging car keys, each representing a person injured in a distracted driving crash. The display included about 4,000 keys — symbolizing just a fraction of the victims hurt in 2024.

But officials noted that if the exhibit reflected the full scale of the crisis — more than 315,000 people injured in distracted driving crashes that year — it would stretch across half a football field.

“In just the time we’ve been talking today, another 18 people have now been injured in distracted driving crashes,” Morrison said near the close of the event.

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Culture That Rocks: Turning Everyday Moments into Unforgettable Experiences

School Transportation News

By: Taylor Ekbatani

31 March 2026 at 05:14

CONCORD, N.C. — Jim Knight started his keynote address at STN EXPO East like a concert, highlighting that culture isn’t something you talk about. It’s something people feel. And attendees felt that energy as they walked into the room and heard the music playing over the speakers.

His message Monday was clear: If you want a culture that rocks, you have to create experiences people won’t forget. A feeling of culture starts with moments.

Knight, the former head of global training and development for Hard Rock International’s hotels, casinos, dining and entertainment, quickly moved past traditional definitions of culture. Instead, he grounded the concept in something far more tangible: human behavior.

“Fantastic, awesome, world-beating cultures—they only exist because of human behaviors,” he said.

To illustrate, he shared a story about witnessing a fast-food employee near Disneyworld in Orlando, Florida, interact with a young girl dressed as a princess. Rather than simply take her order, the employee bowed and declared, “All hail the princess,” prompting the entire staff to follow suit.

The moment lasted seconds but its impact, Knight said, is probably something the girl’s family still talks about. “That’s culture,” he said, adding that culture is not heritage, legacy or the past. “Culture is what’s happening right now.”

The ride to and from school may be routine. The interaction is not. “The student experience has to rock,” he continued. “And that starts with the relationship. How the driver made me feel, that’s what matters.”

At its core, he defined culture simply as “a collection of people,” each bringing their own behaviors into the organization. That definition carries weight in an industry facing persistent driver shortages and turnover.

Side Bar: Jim Knights’ 10 Takeaways

1. Fantastic cultures only exist because of human behaviors

2. Celebrate heritage (past), but focus on the present (people)

3. Be Like U2 – Everyone signing off the same sheet of music

4. To avoid four-letter words, don’t provide/endorse mediocrity

5. People crave differentiation – deliver personalized experiences

6. In a world of darkness, be a bright light in each student’s day

7. Treat each person special – Like it’s your first day of work

8. Authentic student obsession creates lifelong raving fans

a. Create generational fans (you have the parents & the kids on your bus)

9. The true path to cultural Nirvana’s through 3C rock stars – YOU ARE THE AMPLIFIER
10. Change your mindset from transportation to creating experiences

BONUS: Position the Job to be Tattoo-Worthy

“Every time somebody joins or leaves [an organization], culture changes,” Knight said, adding that the student transportation industry faces a retention challenge. “If you could hold on to the right people, you’d have exactly what you want.”

Knight used a simple exercise. He asked attendees to close their eyes and point in the direction of true north, to demonstrate how easily organizations drift without alignment. “If everybody’s guessing, you get confusion,” he said. “If everybody’s aligned, you get productivity.”

He compared it to a band, using U2 as an example. While Bono and The Edge may draw the spotlight as lead singer and lead guitarist, respectively, the rhythm section of drummer Adam Clayton and bassist Larry Mullins, Jr., keep the band on the same page.

“Everybody has a role to play,” Knight said. “But you’ve got to be singing off the same sheet of music.”

In transportation, that means consistent communication from leaders to the school bus drivers. Everyone needs to be in tune about expectations, priorities and purpose.

“If you don’t share it, people will make it up,” he added.

One of Knight’s most pointed observations centered on what he called “acceptable mediocrity,” and four-letter words that he hates. Words like “fine,” “good” and “okay” may sound harmless, but he argued they signal something deeper.

“They scream mediocrity,” he said, adding that over time, organizations begin to accept these outcomes as success.

Differentiation Happens One Interaction at a Time

Knight emphasized that creating a standout culture doesn’t require sweeping changes. It starts with small, intentional actions.

“Read the person. Seize the moment. Personalize the experience,” he said, recalling his time at Hard Rock, where he made it a point to engage each guest in a unique way—whether through humor, conversation or simple recognition.

“You do that, you create loyalty,” he said. “You create stories.”

The same principle applies to student transportation. “People crave differentiation,” Knight said. “Deliver personalized experiences, and you build comfort, safety and trust.”

He played a video each Chick-Fil-A location shows to all new employees. The video highlights different people eating at the chain fast-fodd restaurant, with captions about what’s each person has going on in their lives. Everyone is dealing or navigating something. Every life has a story if we bother to read it, he said.

As a result, Chick-Fil-A immediately communicates the culture of caring they want from their employees.

“In a world of darkness, be a bright light in each student’s day,” Knight continued.

For many students, the bus ride is more than transportation. It’s a transition point, and sometimes the first interaction students have of the day. It puts drivers in a uniquely influential position.

Jim Ellis, director of transportation at Henrico County Public Schools in Virginia, noted that culture and the driver shortage tie hand and hand. “If you don’t want to be here, then I really don’t want you,” he said, underscoring the importance of cultural fit in a role that involves transporting children. He pointed to the driver shortage as a complicating factor, making it harder to be selective, but stressed that long-term success depends on building a team committed to more than just driving.

“You’ve got to be the one that fits that culture… making sure that you are that first thing they see.”

Britton Overton, director of transportation for Pender County School District in North Carolina, added that staffing challenges also impact morale, which in turn shapes culture. “It definitely affects culture, but also morale—and morale helps to build that culture or tear it down,” he said, noting that supporting drivers and maintaining positivity are critical to sustaining both.

Knight also challenged attendees to reflect on their own mindset. Think back to the first day on the job, he said, a time when employees arrived early, paid attention and took pride in every detail.

“Somewhere along the way, we lose that,” he said, adding that employees start cutting corners by focusing on their own gain the longer they stay in an organization.

Reclaiming that “day one attitude” is essential to sustaining culture over time, he commented.

Tisha Hergert, transportation director for Onsted Community Schools in Michigan, said Knight was very enthusiastic. “Everything that he mentioned to us, it was so easy to break down and will be very easy to implement. When I go back to my district, I feel like I can fire my crew up.”

Ultimately, Knight reinforced that culture is amplified, or diminished, by the people delivering the experience. He outlined what he called the “three C’s” of high-performing teams: Competence, Character and Culture fit.

“The true path to cultural nirvana is through 3C rock stars,” he said, adding that in student transportation, those rock stars are the drivers.

**Beth Allison, safety and training instructor for Prince William County Public Schools in Virginia, poses with Jim Knight after his keynote at STN EXPO East March 30, 2026.**

Knight closed with a mindset shift that tied the session together. “Stop thinking about transportation,” he said. “Start thinking about creating experiences.”

Because while routes, schedules and safety protocols are essential, they are only part of the equation. What students and families remember and what defines culture, is the human interaction.

“Don’t just think about this stuff,” Knight said in his final remarks. “Act on it.”

Overton told School Transportation News that Knight’s keynote was “very inspirational.” He noted that culture has become “a big word in discussion nowadays,” adding that Knight offered practical takeaways that he plans to implement back home. “

“[Knight] gave me some good insight and broadened my thinking of how I can make our transportation better in our district,” Overton added, emphasizing that sessions like the Monday keynote are about learning what works and adapting it locally.

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Multi-Modal Transportation Gains Momentum as Districts Seek Flexible, Cost-Effective Solutions

School Transportation News

By: Taylor Ekbatani

29 March 2026 at 02:45

CONCORD, N.C. — As school districts nationwide confront tightening budgets, driver shortages and changing student needs, multi-modal transportation options are emerging as viable strategies to expand service while controlling costs.

During the first day of STN EXPO East Friday, transportation directors and an industry expert discussed how blending traditional yellow bus service with alternative modes — including public transit, walking programs and contracted services — can help districts adapt to a rapidly changing landscape.

The concept is increasingly being implemented in practice. “Multimodal is really about expanding that definition of who ‘we’ are,” said Tim Ammon, owner of Ammon Consulting Group, and the session moderator. “We might not be able to do everything ourselves anymore, so we need to think about how to integrate different providers into the system.”

Ammon, who also spoke earlier Friday on school transportation funding, said the growing interest in multi-modal transportation is closely tied to mounting fiscal pressures facing school districts, as flat federal funding, uncertain state and local revenues and rising operational costs force leaders to rethink how services are delivered. He noted that with costs outpacing available funding, districts must find ways to reduce expenses without significantly cutting service, making alternative transportation models an increasingly practical solution to maintain access for students while improving efficiency.

Expanding Beyond the Yellow Bus

For decades, the yellow school bus has been the backbone of student transportation. While it remains the safest form of student transportation for its vehicle construction and driver training, transportation directors are now rethinking that model as financial pressures mount and operational complexity increases.

Ammon noted that rising costs and constrained funding are forcing transportation departments to evaluate alternatives that can complement, not replace, traditional service.

“If it costs us $1,000 a kid to transport and we can find somebody who can do it for $800, that’s a 20 percent reduction in cost,” he said. “We’ve got to start thinking about that as an equation if we want to continue serving the maximum number of students.”

Multi-modal systems can include partnerships with transit agencies, use of smaller vehicles for specialized routes, and coordination with private transportation providers. It can include working closely with Safe Routes to School programs that focus on walking and biking. The goal is to match the right mode to the right student’s needs.

Keba Baldwin, director of transportation for Prince George’s County Public Schools in Maryland, said the decision to explore alternative modes often begins when demand outpaces available resources.

“The demand for services is greater than my supply,” said Baldwin, the 2026 STN Transportation Director of the Year.

He continued that PGCPS faced a shortage of more than 200 drivers while managing over 1,000 routes.

Baldwin said factors such as increasing McKinney-Vento transportation needs for students experiencing homelessness, specialized programs and longer-distance routes require districts to expand beyond traditional service models.

“When you start thinking about when to discuss the multimodal mix, that’s when,” Baldwin said. “We want to be able to provide options … and not close ourselves in to just one path.”

**Bernando Brown, director of transportation for DeKalb County School District in Georgia. (Photo by Vincent Rios Creative.)**

Bernando Brown, director of transportation for DeKalb County School District in Georgia, echoed similar challenges. He emphasized the importance of acting before systems begin to fail.

“You don’t want to wait till the system breaks,” he said. “You basically act when you see the pressure building.”

Brown noted that his district has struggled to maintain driver staffing levels since the COVID-19 pandemic, forcing leaders to rethink how services are delivered. “We’re constantly hiring, but through attrition … we’re losing as well,” he said.

Communication and Stakeholder Buy-In Critical

Panelists emphasized that implementing multi-modal transportation requires more than operational changes and instead requires clear communication and stakeholder alignment.

Brown said districts must proactively address concerns from parents, staff and community members, particularly around safety and job security.

“Silence creates confusion. Communication builds trust,” he said, stressing the importance of transparency throughout the process.

He added that explaining the “why” behind changes is essential to gaining support.

“Most people may not always agree … but when people know the why, it’s easy for them to understand,” Brown said.

Baldwin noted that engaging stakeholders early, including unions, school boards and parent groups, helps control the narrative and prevent misinformation.

“We wanted to lead the narrative,” he said. “Anything related to our services … we’ve got to get ahead of that.”

As districts integrate multiple transportation modes, Brown and Baldwin said establishing clear systems for oversight and accountability is critical.

Brown noted that his district assigned a dedicated manager to oversee contracted services, ensuring consistency and clear communication. He also stressed the importance of detailed contracts and defined expectations when working with third-party providers.

“If it’s not written, it will not happen,” Brown said, emphasizing the need for clear safety and performance standards.

Baldwin added that districts must continuously evaluate and refine their approach, particularly when working with diverse providers and student populations.

Integrating Services, Not Replacing Them

Both panelists emphasized that multi-modal transportation is not intended to replace the yellow school bus but to supplement it.

“We don’t try to compete against one,” Baldwin said. “We just figure out what’s going to be the best usage for that student in terms of service delivery.”

Brown agreed, noting that districts must view alternative providers as part of the broader transportation team.

As districts continue to navigate staffing shortages, funding constraints and evolving student needs, transportation leaders said flexibility and strategic planning will be essential. Ultimately, the panelists agreed that multi-modal transportation represents a shift in mindset.

Written with assistance of AI.

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Update: Tennessee Crash Kills 2 Students During Field Trip

School Transportation News

By: Taylor Ekbatani

28 March 2026 at 02:41

A Clarksville-Montgomery County School System school bus traveling on a field trip crashed, resulting in at least two student fatalities.

STN received initial information about the Tennessee crash Friday, but details were limited at this report. Law enforcement officers are on scene in Carroll County, where the crash took place around noon Eastern Time.

“First and foremost, our hearts are with the families impacted by this devastating loss,” the Tennessee Highway Patrol released in a statement. A photo of the final resting position of the bus shows it at a steep angle, off the roadway.

Twenty-four students and five adults were on board the school bus at the time. Individuals were transported to the hospital, some via life-flight, while others were taken by ambulance. Two students were pronounced dead at the scene.

While the Tennessee Highway Patrol has not officially released the names of the students, online fundraisers and local media outlets identified the students as two eighth-grade girls: Zoe Davis and Arianna Pearson.

The Tennessee Highway Patrol stated via a press conference that in a preliminary crash investigation, the school bus collided with a Tennessee Department of Transportation dump truck and a passenger vehicle. Video of the crash shows the bus crossing the center line, veering into the other lane of traffic.

Lap/shoulder seatbelts are believed not to have been installed on the school bus. Additional information on the nature of the crash remained unknown at this time.

The Clarksville-Montgomery County School System posted on its website that the community is “grieving the tragic loss of two young lives. Please continue to keep these families in your heart,” the statement reads. “We continue to pray for the students and employees injured and everyone who was affected by today’s accident. The Kenwood Middle community will need our continued support, and we will share opportunities to assist families as details are confirmed.”

Officials noted that counselors will be available to support anyone in our school community and across the district who may need someone to talk to in the days ahead and for as long as needed.

“From the bottom of our hearts, we thank the Carroll County Sheriff’s Office, Tennessee Highway Patrol, Montgomery County Sheriff’s Office, Carroll County School District, First Baptist Church of Huntingdon, TN, and the numerous other law enforcement, emergency medical, and community organizations and volunteers from across the state who have provided tremendous support during this tragedy,” the statement continued.

The article was updated to indicate the crash did not take place during Spring Break. It will continue to be updated as more information is available.

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Funding Uncertainty, Rising Costs Intensify Pressure on School Transportation Operations

School Transportation News

By: Taylor Ekbatani

28 March 2026 at 02:28

CONCORD, N.C. — School transportation leaders across the country are bracing for continued financial strain as flat federal funding, shifting state policies and rising operational costs converge to create what an industry expert described as a “fiscal cliff.”

During the first day of the STN EXPO East conference, Tim Ammon, owner of Ammon Consulting Group and a longtime industry insider, warned that school districts are entering a period where funding uncertainty and reductions are colliding with increasing expenses, which will impact transportation departments.

“Flatline funding associated with increasing cost is, in effect, a cut,” Ammon said, noting that federal education appropriations remaining steady year-over-year fail to keep pace with inflation and rising service demands.

While federal funding accounts for roughly 10 percent to 15 percent of school district budgets, the remainder comes from state and local sources — both of which are facing growing funding uncertainty. Meanwhile, transportation makes up around 10 percent or less of the overall district budget. Declining income tax revenues at the state level and widespread property tax reform efforts are expected to reduce or constrain funding streams that districts rely on.

COVIDE-era Funding Runs Out

At the same time, pandemic-era relief like federal Elementary and Secondary School Emergency Relief (ESSER) funds are expiring, removing a critical financial cushion many districts used for staffing and operations. Ammon emphasized that the combined effect is forcing school systems to reconsider how they deliver services.

“What we will be thinking about … is how do we have to manage services to reflect a set of cost increases that are outstripping the available funding that we’re getting?” he asked.

Transportation departments often operating on tight margins are particularly vulnerable. Rising fuel costs are also adding new volatility, with some districts already reporting budget concerns tied to the War on Iran’s impact on oil prices.

Compounding the issue are demographic trends. Declining student enrollment in many regions is reducing funding tied to the number of students while not necessarily lowering transportation costs. In fact, data Ammon presented showed that in districts with declining enrollment, 83 percent still experienced rising transportation expenses.

“Your job doesn’t get easier because there are fewer kids. It gets harder,” Ammon said, pointing to longer routes, dispersed populations and unchanged service requirements.

Policy changes are also reshaping the funding landscape. The expansion of school choice programs and private school vouchers means funding increasingly follows students out of traditional public school systems. This reduces district revenue while leaving many transportation obligations intact.

Additionally, mandated services such as special education transportation and McKinney-Vento services for homeless students continue to grow, further straining limited budgets.

Ammon described the current environment as a convergence of multiple pressures: Funding reductions, policy shifts and operational changes. Together, these factors are making long-term planning more difficult and increasing the likelihood of significant service adjustments.

Districts may soon face tough decisions, including reducing routes, consolidating stops, adjusting bell times or even eliminating buses. In more severe cases, school closures and major system redesigns could follow.

“I hate to be the bearer of bad tidings, but it’s coming,” Ammon said. “Somebody [will be] coming down the hall and saying … ‘I need you to cut 10 buses next year because we’re going to get less funding.’”

Explore Alternative Funding

To prepare, transportation leaders are encouraged to better understand their funding sources, track enrollment trends and collaborate more closely with district planners. He also suggested exploring alternative service models and reevaluating traditional routing strategies to improve efficiency.

Ultimately, the message is clear: School transportation is entering a period of structural change. Those who proactively adapt to evolving financial realities may be better positioned to maintain service levels, while others risk being forced into reactive, and potentially disruptive, decisions.

As Ammon noted, the challenges are not isolated to specific regions or district sizes but represent a broader, systemic issue facing public education nationwide.

Article written with the assistance of AI.

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Electric School Bus Adoption Leads to Award for Indiana’s Hamilton Southeastern Schools

School Transportation News

By: Taylor Ekbatani

25 March 2026 at 23:09

Hamilton Southeastern Schools district leaders in Indianapolis prioritize a drive toward a cleaner, more sustainable future.

That commitment was recognized earlier this month when the district was named 2026 School Bus Fleet of the Year by Drive Clean Indiana, the state’s clean cities coalition, recognized by the U.S. Department of Energy, during the organization’s annual Breakfast of Champions in Indianapolis.

The March 16 recognition occurred alongside Work Truck Week, where industry stakeholders gathered to celebrate advancements in clean transportation. The Breakfast of Champions featured a keynote address by four-time Indianapolis 500 winner Helio Castroneves, underscoring the broader connection between performance, innovation and energy.

Zach McKinney stands next to a Hamilton Southeastern Schools bus. He is the district's director of transportation and current president of the School Transportation Association of Indiana. — **Zach McKinney stands next to a Hamilton Southeastern Schools bus.**

The award highlights a year of progress for one of Indiana’s largest school districts. In June 2024, School Transportation News visited Hamilton Southeastern Schools ahead of its STN EXPO East conference in Indianapolis. At the time, Director of Transportation Zach McKinney said the department had one electric school bus purchased in 2022. McKinney was recognized as a 2020 STN Rising Star. He currently serves as president and director-at-large for the School Transportation Association of Indiana.

McKinney previously told STN the electric transition has been a good experience, and now he and his staff have the knowledge needed to provide feedback to others. However, he added it’s hard for the district to subsidize the cost financially without the aid of grants.

“It’s not obtainable by most school districts,” he said last June, adding that he’s not going to sacrifice the purchasing two and half diesel buses for the same money it takes to buy one electric bus.

However, McKinney shared with STN last week that Hamilton Southeastern was awarded funding for nine more electric school buses.

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Maryland Pilot Program Aims to Offset Cost of Electric School Buses

School Transportation News

By: Taylor Ekbatani

18 March 2026 at 00:19

A Maryland electric utility is launching a pilot program designed to help school districts overcome one of the biggest barriers to adopting electric school buses: Upfront costs.

The Maryland Public Service Commission approved a plan by Potomac Edison, a subsidiary of FirstEnergy serving about 285,000 customers in Maryland, to implement an $11.1 million electric school bus pilot program. The initiative will help fund the deployment of up to 28 electric school buses within the utility’s service territory.

The program comes as Maryland advances its transition to zero-emission transportation under the Climate Solutions Now Act of 2022, which requires public school systems to purchase zero-emission vehicles.

The law states that county school boards must only enter into new contracts to purchase or operate zero-emissions school buses, or otherwise electric school buses. Districts may seek exemptions if zero-emission buses cannot meet operational needs, such as route length, or if sufficient funding is not available to cover the higher upfront costs.

The EV transition is not without its challenges. Montgomery County Public Schools, the largest school district in Maryland and an early national leader in school bus electrification, recently requested approval to purchase about 140 new diesel buses to meet immediate transportation needs. According to local news reports, district officials said current electric bus technology and fleet availability have not fully met operational demands for longer routes, field trips and midday service. These reasons prompted the temporary return to conventional buses while the district continues to evaluate its long-term electrification strategy.

Funding Aims to Incentivize Zero-Emissions Adoption

Meanwhile, Potomac Edison is supporting the electric shift by covering the cost difference between diesel and electric school buses, up to $250,000 per vehicle. It is also paying for the cost of charging infrastructure and any required electrical upgrades.

In addition to financial incentives, the program will provide school districts with technical and administrative support for planning and installing charging equipment and training personnel responsible for operating the buses.

The pilot will also test V2G technology. Utilities and policymakers have increasingly pointed to V2G as a way EVs could support grid reliability while vehicles sit idle between routes. Successful use cases have been slow to proliferate throughout the industry, but recent developments point to more achievable success with V2G.

“This program is designed to help make the EV transition more practical and affordable,” said Jim Myers, FirstEnergy’s president of West Virginia and Maryland. “We’re reducing upfront costs and offering hands-on support to help school systems integrate electric buses smoothly.”

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EverDriven Launches Vendor-Agnostic Routing Consulting Service for School Districts

School Transportation News

By: Taylor Ekbatani

1 March 2026 at 08:00

EverDriven is expanding its support for school districts with the launch of a new school bus routing consulting service designed to improve efficiency, reduce costs and ease staff burnout without requiring a change to existing software platforms.

The new offering, currently in early development and pilot planning stages, will focus on providing expert routing support for districts nationwide. Rather than introducing proprietary school bus routing software, EverDriven will work within the systems districts already use.

“We’re not forcing districts into new platforms,” explained Greg Jackson, who was recently hired as general manager of EverDriven’s new school bus services division. “We’re coming in vendor agnostic, preserving their workflows and institutional knowledge and helping them operate more efficiently.”

The service will combine remote routing work with periodic on-site visits to build relationships with transportation directors, office staff and drivers. Jackson emphasized that maintaining a human connection is critical to long-term success.

“We’re going to come into your community, sit down with your team and work alongside you,” said Jackson, who was the 2019 STN Transportation Director of the Year for his work at JeffCo Public Schools in Colorado.

EverDriven’s Routing Process

Greg Jackson, the general manager of EverDriven’s new school bus services division, explained that the company organizes its services into two distinct areas: Alternative student transportation, which provides individualized transportation for students with unique learning needs or housing instability, and consolidated routing services, which integrate school buses, vans and alternative transportation into a unified strategy. Each service has specialized teams and processes due to their differing operational requirements.

While school bus routing focuses on large-scale, fixed-route planning aligned with schedules, capacity, geographic boundaries, vehicle type and ride-time standards, alternative transportation requires a more individualized and dynamic approach. Drawing on over 20 years of experience and leadership from former transportation directors, EverDriven delivers efficient, safe, and optimized routing designed to reduce costs, improve on-time performance, shorten ride times, and quickly adapt to daily changes, Jackson said.

Routing oversight is collaborative. School districts typically provide student data, service requirements, and guidelines, while EverDriven develops routes within those parameters. Districts maintain full visibility into route plans and performance and may choose to be highly involved in route design or rely on EverDriven to lead, depending on their preference. Routing is an ongoing partnership, with school districts regularly providing feedback and updates to ensure routes remain safe, practical and aligned with district goals.

“We view routing as a partnership built on shared goals and well defined roles and responsibilities,” Jackson said. “District teams bring critical local knowledge about communities, schools and student needs. Our routing specialists bring experience, deep technical abilities, and process consistency. Together, this collaboration ensures routes remain practical, safe, and aligned with district goals throughout the school year.”

EverDriven takes a technology-agnostic approach, working within a school district’s existing routing systems rather than requiring proprietary software. Integration focuses on secure data sharing, validation, and structured reporting, allowing districts to retain ownership of their systems while benefiting from EverDriven’s routing expertise.

Read more about partnering with vendors and the importance of collaboration in the March issue of School Transportation News

EverDriven said assigned school bus routing specialists will collaborate closely with school district leaders and IT departments to establish data-sharing protocols, validate student information and normalize routing data before making adjustments. Data points include enrollment, home addresses, bell schedules, eligibility requirements and accommodations for students with disabilities or those eligible under the McKinney-Vento Homeless Assistance Act.

EverDriven Focuses on Efficiency, Budget Relief

The consulting model is designed to help districts address rising transportation costs and driver shortages. By taking a deep dive into existing routes, EverDriven said it aims to identify opportunities to consolidate routes, reduce overtime and improve vehicle utilization.

Jackson noted that many school districts struggle with overtime budgets and staffing challenges, especially when routing staff are also required to drive routes. By shifting routing responsibilities to a dedicated external specialist, he said, districts can reduce burnout and allow in-house teams to focus on daily operations and safety oversight.

“[School] boards are asking why costs keep rising,” Jackson explained. “If we can help combine routes, reduce overtime and improve efficiency, the service pays for itself.”

The new school bus routing consulting arm will operate separately from EverDriven’s existing alternative transportation division. While there may be collaboration between divisions, school bus routing consulting is positioned as a standalone support function.

School districts will not need to be EverDriven alternative transportation customers to access the new routing consulting service.

“This is about helping districts be more efficient,” Jackson said, adding that EverDriven plans to launch pilot programs in select markets to refine the service before a broader rollout.

Feedback from participating districts and the company’s customer advisory board will shape final implementation, he added.

“We’re in the beginning phases,” Jackson said, noting that details on pilot opportunities are expected in the coming months. “But the focus is student first. And now, student first with district support.”

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Superintendent Snapshot: Communication, Collaboration Key for Maine School District Success

School Transportation News

By: Taylor Ekbatani

14 February 2026 at 00:07

“Smooth communication between administration and transportation operations begins with presence, clarity of vision and strong relationships,” Gorham (Maine) School District Superintendent Dr. Heather Perry told School Transportation News.

Perry, one of the four finalists for the AASA: School Superintendents Association National Superintendent of the Year award, announced Thursday, continued that it means ensuring the right people are in the right leadership roles, setting clear expectations and maintaining consistent, two-way-communication. “So, transportation leaders are true partners in the district’s educational mission—not just problem solvers when issues arise. Spending time listening, coaching, and supporting transportation leaders helps ensure they are fully aligned with district goals and culture.”

Perry also wrote a blog for AASA outlining five ways the central office can strengthen the behind-the-scenes cultures, including school bus drivers. She noted leaders should integrate program leaders into the district leadership team, publicly celebrate the impact of support staff, provide tailored professional development, establish clear communication loops, and model respect and visibility.

“My advice to other superintendents is to intentionally invest in and publicly value their transportation teams,” she told STN. “Our bus drivers and dispatchers are often the first and last school connection students experience each day, and those moments shape how students feel about safety, belonging, and school itself. When communication is strong and the work is celebrated, we create a system where every child’s day begins and ends in a safe, welcoming, and caring environment.”

She highlighted the integral role of transportation in one of Gorham’s most significant initiatives, Aspire Gorham, a birth-to-adult, community-wide approach to building aspiration and purpose across the entire educational continuum. This program exposes students to a wide range of careers and possibilities, supports hands-on exploration and provides experiences for older students through internships, apprenticeships, Career and Technical Education and Extended Learning Opportunities programs, and community-based learning partnerships.

“The goal is to ensure that every student can see themselves in a future they are excited about and feel prepared to pursue it,” she said, adding that a critical factor in making the vision a reality is equitable access. “And transportation is often the gatekeeper. When learning extends beyond the walls of the classroom to job sites, colleges, training centers, and community partners, reliable and flexible transportation becomes essential. Without it, opportunities can unintentionally become limited to only those students who have access to personal transportation, creating barriers that run counter to our commitment to equity and inclusion. For this reason, strengthening our transportation system to be more adaptive, responsive, and student-centered has been an ongoing priority.”

She explained that transportation is not just an operational function, but an instructional enabler. “It is the bridge that connects students to real-world learning, career pathways, and life-changing experiences that define Aspire Gorham,” she continued. “When transportation is thoughtfully designed and adequately supported, it ensures that every student, regardless of circumstance, can fully participate in the opportunities that help them discover their passions, build skills and confidently step into their future.”

A working relationship with the transportation department, she said, is integral, not only to the program but to the effectiveness of education programs as a whole.

“As superintendent, one of my core responsibilities is quite literally to ensure we have the right people in the right seats on the bus,” she said. “That means building and sustaining high-quality leadership within transportation and providing the support, resources and clear communication they need to do their work well. When transportation leaders are valued as instructional partners rather than simply operational managers, the entire system functions more cohesively and responsively.”

She said a strong relationship also ensures challenges are anticipated, rather than reacted to, with safety and equity remaining at the forefront of every decision.

“When the relationship between district leadership and the transportation department is grounded in trust, collaboration and shared purpose, it creates a seamless system that supports students, families and schools and advances the district’s mission in meaningful, tangible ways,” she said.

Transportation Operations

Mitzii Smith, the Gorham director of transportation and a former STN Rising SuperStar, said she has felt support from the administration from the start.

“Leadership has been welcoming and open to my ideas and experience,” she said. “Change can be challenging, but transportation consistently has support at the leadership level. That support truly starts with Perry, who values every employee and understands the importance of transportation’s role in the students’ overall educational experience.”

She noted that transportation is currently focused on strengthening department training, developing clear driver handbooks and preparing for the expansion of the districts pre-k program to include 3- and 4-year olds. The department also implemented BusRight over the summer, and transportation leaders are actively working through the learning curve that comes with any new routing and communication system.

“Technology is a big part of our operation,” she shared. “We use routing and communication software to improve efficiency, enhance family communication and support safety and compliance. We continue to look for tools that make our operation more effective and transparent.”

Smith noted that while transportation is behind the scenes, it’s essential to student success. “When drivers are supported and leadership is engaged, it shows in the quality and safety of service we provide. I’m proud of our team and the work we doing,” she said, adding that Perry leads with open communication and trust.

“She makes a point to understand the challenges transportation faces and ensures we’re included in district-level conversations,” Smith added. “She’s accessible, responsive and visible throughout the district. As someone who transitioned after 20 years in my previous district, her support made that change smooth and rewarding. Gorham transportation is fortunate to have leadership that truly values our work.”

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