Tesla Might Shrink Its Cybertruck Vision Into Something The World Can Use

- Tesla is considering a smaller pickup aimed at international markets for wider global appeal.
- The idea is gaining traction as Cybertruck sales underperform and utility demand grows.
- The company’s VP says design teams are exploring concepts for carrying both people and cargo/
The Tesla Cybertruck can be called a lot of things, but a smashing sales success isn’t one of them. In fact, even Ford’s F-150 Lightning outsold it in the first half of the year. Despite that, the automaker might not be done with truck models.
Over the weekend, Lars Moravy, the company’s VP of Engineering, shared that a smaller truck could be on the table. That could open the door to bringing the Cybertruck’s distinctive design to a broader, global market.
Read: You’ll Notice What’s Gone From Tesla’s New Budget EV Before You Even Step Inside
At a Tesla owners and investors event in California, Moravy responded to a question about the idea of a smaller, more compact truck, saying, “We always talked about making a smaller pickup.” Specifically, the automaker knows that the Cybertruck, in its current form, is simply too big for some markets.
A Truck That Fits More Markets
Building a smaller truck wouldn’t just help expand Tesla’s footprint in the pickup segment. It could also meet needs the current lineup doesn’t quite address.
“I think in the future, as more and more of the robotaxi comes into the world, we look at those options and we think about, OK, that kind of service is useful not just for people, but also for goods,” said Moravy, according to Business Insider. This could be a signal that Tesla is looking to expand into the medium-truck or even small van segment.

Speaking specifically about the former, Moravy elaborated further, saying, “We’ve definitely been churning in the design studio about what we might do to serve that need for sure.”
Right now, Tesla doesn’t have anything that really fits into the category of ‘delivery vehicle.’ In fact, many of its remote service vehicles are small gas-powered vans. No doubt, it would prefer to service customer vehicles with one of its own.
Practicality could prove a big selling point, too. The Cybertruck isn’t selling the way Tesla hoped it would. Early adopters picked it up, but sales have stalled out. Plenty of folks see it as a lifestyle vehicle more than a tried-and-true pickup in the conventional sense. Perhaps a mid-size truck would be a way to crack back into the practicality market, the same way the Model Y did so where the Model X couldn’t.
