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A power line pole lies splintered in the middle of a road in front of a house in Lake Stevens, Wash., after a November 2024 “bomb cyclone” storm that caused widespread damage in the state. The Federal Emergency Management Agency has denied Washington’s request for a disaster declaration that would allow the state to seek federal recovery funds. (Mathieu Lewis-Rolland/Getty Images)
ISSAQUAH, Wash. — In the wake of recent natural disasters, state leaders across the country are finding that emergency support from the federal government is no longer a given.
Under President Donald Trump, the Federal Emergency Management Agency has denied federal assistance for tornadoes in Arkansas, flooding in West Virginia and a windstorm in Washington state. It also has refused North Carolina’s request for extended relief funding in the aftermath of Hurricane Helene.
While it’s not uncommon for the feds to turn down some requests for disaster declarations, which unlock federal aid, state leaders say the Trump administration’s denials have taken them by surprise. White House officials are signaling a new approach to federal emergency response, even as Trump and Homeland Security Secretary Kristi Noem threaten to shut down FEMA altogether.
“The Federal Government focuses its support on truly catastrophic disasters—massive hurricanes, devastating earthquakes, or wide-scale attacks on the homeland,” Brian Hughes, a spokesman for the National Security Council, which advises the president on issues of national security, said in a statement to Stateline.
Hughes said state and local governments “often remain an impediment to their own community’s resilience.” He called on states to take on a more extensive role.
“States must have adequate emergency management staff, adoption and enforcement of modern building codes, responsible planning and strategic investment to reduce future risk, commonsense policies that prioritize preparedness over politics, disaster reserve funds to handle what should be routine emergencies, pre-negotiated mutual aid and contingency contracts that speed up recovery, and above all, an appetite to own the problem,” the statement said.
State emergency management leaders say the federal retreat from disaster response has upended a long-established system.
“This is very unusual,” said Karina Shagren, communications director with the Washington Military Department, which oversees the state’s emergency management division. “This is the first time in recent memory that we have hit all the indicators to get FEMA’s public assistance program and we’ve been denied.”
Michael Coen, who served as chief of staff at FEMA during the Obama and Biden administrations, said the president has “broad discretion” to approve or deny disaster requests, regardless of whether they meet specified conditions. If Trump intends to curtail federal support, Coen said, he should give states clear guidelines.
“They should have a dialogue with the states, so the states aren’t spinning their wheels making requests that are going to get denied,” Coen said.
He added that states need guidance if they’re expected to build emergency management programs to take on what the feds once handled. Not all states, Coen said, have the capacity to replicate those functions. And disasters are expected to increase in frequency and severity because of climate change.
“Having that capability in every single state instead of having one FEMA is not the best use of tax dollars to prepare for the worst day,” he said.
Historically, FEMA has coordinated the federal response during emergency situations. In the National Security Council statement, Hughes said Trump has promptly authorized “life-saving emergency support to states during and in the immediate aftermath of disasters.”
But the agency’s larger role has focused on recovery after disasters, assessing damage and distributing funding to help communities rebuild. Now, some communities are finding that support is no longer a sure thing.
They should have a dialogue with the states, so the states aren't spinning their wheels making requests that are going to get denied.
– Michael Coen, former chief of staff at FEMA
Issaquah, Washington, was among the cities hit hard by the “bomb cyclone” that ripped through the state last November. Severe winds killed two people in the state, knocked out power for hundreds of thousands of residents and caused millions in damage, state officials said.
A city of about 40,000 residents in the Cascade foothills, Issaquah’s costs from the storm totaled $3.8 million — covering road repairs, removal of 800 tons of tree debris and overtime pay for first responders. Mayor Mary Lou Pauly said the city has seen four events since 2020 that qualified for federal disaster aid, with no previous denials. If Washington is unable to win its appeal with FEMA, she said, Issaquah will take a financial hit to its reserves, leaving it more vulnerable to future storms.
“We put a lot of investment in being resilient,” Pauly said. “When you get to a number like $3.8 million, that is too big of a number for us to be able to rebuild without assistance. Our residents pay federal taxes, and this is what they think they pay them for, this is what they expect their national government to do. They do not want me to set property taxes 100% higher.”
Pauly echoed Coen’s view that FEMA should give states a clear outline of the role it will play.
“What we all want to know is what are the rules of the game?” she said. “If the criteria has changed, then why aren’t we getting told about it?”
Washington state leaders said they were shocked when FEMA denied their request for $34 million to help repair roads, utilities and power systems. Democratic Gov. Bob Ferguson said the state’s application met all of the “very clear criteria to qualify.” He has vowed to appeal the decision.
“We were really relying on that funding,” said Shagren, of the Washington Military Department. “If the appeal is denied, our local jurisdictions will have to prioritize which projects they can move forward with and which they don’t. They’re going to be impacted greatly. This wasn’t some small storm.”
Other states also have been surprised by FEMA denials. Arkansas suffered 14 tornadoes last month, triggering a request for a disaster declaration from Republican Gov. Sarah Huckabee Sanders. But the feds told state leaders to handle it on their own.
“[I]t has been determined that the damage from this event was not of such severity and magnitude as to be beyond the capabilities of the state, affected local governments, and voluntary agencies,” the federal government’s denial read, according to Arkansas Times.
Sanders has appealed that decision, saying the disaster caused “widespread destruction” that requires federal help.
In West Virginia, state leaders asked for disaster aid to cover 14 counties that were struck by flooding in February. But FEMA denied individual assistance to seven of those counties. Republican Gov. Patrick Morrisey said in a statement that he is looking at options to appeal, but praised the Trump administration for its “strong support” following the floods.
Democratic leaders in the state have called on Morrisey to demand more help from the feds, WOWK reported.
Meanwhile, FEMA has said it will no longer match 100% of North Carolina’s spending to recover from September’s Hurricane Helene. Democratic Gov. Josh Stein said the cost share was crucial to the state’s efforts to rebuild.
“The need in western North Carolina remains immense — people need debris removed, homes rebuilt, and roads restored,” Stein said in a statement this month, according to NC Newsline. “I am extremely disappointed and urge the President to reconsider FEMA’s bad decision, even for 90 days.”
Stateline is part of States Newsroom, a nonprofit news network supported by grants and a coalition of donors as a 501c(3) public charity. Stateline maintains editorial independence. Contact Editor Scott S. Greenberger for questions: info@stateline.org.
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CINCINNATI, Ohio – First Student, the leading provider of student transportation, today announced it was selected by Fort Worth Independent School District to provide a comprehensive suite of fleet maintenance services. Through its division, First Services, the company will manage maintenance for the district’s 240 buses, integrating its advanced HALO technology platform to improve efficiency, safety and reliability. The partnership reflects First Student’s leadership in fleet management, predictive maintenance, and route optimization, ensuring a smoother, more dependable ride for students.
First Student will offer Fort Worth ISD’s existing technicians the opportunity to join their team with competitive wages and benefits, or they can choose to remain district employees. Forth Worth ISD will now be supported by ASE-certified technicians, providing the highest standards of service and reliability. Through First Services, the district will gain a more efficient and cost-effective approach to fleet maintenance and management, with potential savings of up to 20%.
“We’re proud to partner with Fort Worth ISD to deliver comprehensive fleet maintenance and services that keep student transportation reliable, safe and efficient,” said Leslie Norgren, vice president of First Services. “This partnership reflects First Student’s commitment to helping districts operate more efficiently, reduce costs, and uphold the highest standards of safety and service excellence.”
Operating directly from Fort Worth ISD’s facilities, First Student will equip the district with its comprehensive HALO technology platform. Technicians will leverage tablets for real-time diagnostics and integrated fleet maintenance, ensuring efficient service tracking. Through predictive analytics, the system will minimize breakdowns, while enterprise-level inventory and asset management will enhance parts availability across the district’s fleet.
“Partnering with First Student to manage our fleet maintenance allows us to ensure safe, reliable transportation for our students, minimizing the risk of bus breakdowns and ensuring they arrive at school on time,” said Kellie Spencer, Deputy Superintendent at Fort Worth ISD. “Reliable transportation is essential to student success, and this partnership enables us to provide high-quality service while focusing on our core mission, education.”
Through customized transportation assessments, First Services collaborates with school districts to identify challenges, align with their goals, and improve operational efficiency. By evaluating current transportation systems and providing recommendations, First Services helps districts optimize performance and achieve long-term success. Its comprehensive offerings include:
Fleet Management: Fleet as a Service (FaaS) enables districts to create a program that meets their transportation needs and lower costs. First Services supports bus procurement, vehicle maintenance, technician training, and best practices.
Fleet Maintenance: Maintenance as a service (MaaS) offers best-in-class, full service maintenance as a stand-alone contract, to ensure well-maintained vehicles without worrying about parts, technician staffing or varying maintenance costs.
Fleet Electrification: First Student is the largest operator of electric school buses in North America with more than 5 million electric miles driven. As more districts look to electrify fleets, First Service’s experts assist with grant applications, infrastructure design, hardware and software selection, charger and bus selections, site assessments, utility outreach and construction, and deployment.
School Bus Routing: First Services offers a standalone routing efficiency analysis, reviewing routes, school schedules, and bus utilization. With experience managing more than 44,000 vehicles a year, First Student helps districts improve on-time performance and reduce costs.
Transportation Management: First Services brings extensive experience in evaluating key metrics, maintaining high safety standards, and delivering consistent analytics and reporting to stakeholders.
About First Student:
As the leading provider of K-12 transportation solutions, First Student ensures the safest and most reliable ride to school each day for 5.5 million students in communities across North America. With a team of highly trained drivers, the company is on track to complete 1 billion student trips during the 2024-25 school year. Recognized as one of Fast Company’s 2025 Most Innovative Companies, First Student delivers a wide range of essential services, including home-to-school transportation, special needs transportation, fleet electrification, route optimization, maintenance, and charter services. The company’s focus goes beyond logistics by creating a positive, welcoming environment for students on each of its 45,000 buses. By continuously enhancing the transportation experience for students and families, First Student helps to ensure every child arrives to school ready to achieve their full potential.
The acquisition of Trans/Air Manufacturing by Lippert Components brings added resources and technology necessary to both companies at a time when increased U.S. tariffs could impact the global air conditioning supply chain, while also staying true to the 45-year history of the family company.
Those were two the reasons the deal announced March 31 — terms were not disclosed at this report — made sense to Rick Lehnert, Trans/Air’s long-time president and son of co-founder Dick Lehnert. Rick Lehnert went to work for his dad and uncle Ed Lehnert not long after the company opened in 1979, to provide air conditioning for buses and refrigeration for trucks. The company has since developed a full product line of evaporators, compressors, condensers, hoses and fitting systems, electronic controls, and custom-designed drive kits.
Lippert plans to maintain the Trans/Air brand, now known as Trans/Air by Lippert, a company spokeswoman confirmed. Lehnert added he plans to stay on as director of operations for the next three years to ensure a smooth transition.
It is the latest acquisition by Lippert, a subsidiary of LCI Industries, a $4 billion revenue company with 13,000 employees worldwide. The company is known for its diverse manufacturing capabilities for the recreation and transportation markets with shares traded on the New York Stock Exchange with ticker symbol LCII.
But the company also has its roots as a family business. Jason Lippert is president CEO, the grandson of Larry Lippert, who founded the company in 1959. His brothers are Jarrod Lippert, the chief marketing officer, and Jayde Lippert, director of customer care.
That was important to Lehnert, he told School Transportation News. The decision, an emotional one he added, to sell after years of being approached by other interested parties had to be the perfect fit.
“It checked all the boxes for me. It was good for customers, suppliers, employees and the family. They have the resources and technology and the cultural fit,” Lehnert said Wednesday. “I didn’t want to sell to somebody that would just swallow up and slice up the business but somebody that would give us what we needed to fuel the growth and expansion of the business. If you look at the Lippert organization, you can see all the different business units that they have, and some of the products are complimentary. They sell windows to a lot of the bus manufacturers in addition to other bus parts.”
Among the “significant advantages” of becoming a Lippert brand include the company’s extensive manufacturing resources and technological capabilities, Lehnert added. It also has a wide supplier network that provides potential benefits for any supply chain challenges that arise from the \tariffs imposed on imported components.
“They’re unique in that they do import [components] from overseas, as we all do in this global supply chain, but they make a lot. There’s a lot of expertise, systems and processes that they have that will really help Trans/Air [and] boost us,” Lehnert said.
Rachel Lane joined Student Transportation of America in 2022 and has since been instrumental in driving the company’s green fleet initiative.
Lane, the school bus contractor’s vice president of electrification and sustainability, earned her degree in electrical engineering from Lehigh University in Pennsylvania. Soon after, she joined the U.S. Air Force to follow in her family’s military tradition, serving as a chief engineer and flight commander.
During this time, she designed essential communication networks and supported special operation missions in South America and the Middle East. She focused on implementing tactical communications, satellite links and air traffic control systems at various air force bases, as well as leading and motivating over 150 enlisted troops and junior officers.
Rachel Lane, vice president of electrification and sustainability for Student Transportation of America.
Lane entered civilian life in 2004 and joined defense contractor Northrop Grumman. For over five years, she worked in various roles such as a field service engineer, deputy program manager and systems engineer, and a systems test and integration lead.
She went on to work with several other companies. Prior to joining STA, she worked for electric utility PSEG Long Island in New York, where she served as a project manager for large capital construction projects.
Her LinkedIn profile states she was responsible for the performance and operations of PSEGLI’s Electric Vehicle Program and supporting New York’s nation-leading greenhouse gas reduction goals by increasing EV adoption on Long Island from 20,000 vehicles in 2021 to 178,000 vehicles this year.
“I animated the EV charging infrastructure on [Long Island], partnering with developers and internal teams, by managing the program to fund customer-side infrastructure costs and execute the utility-side build-out to the charging station,” she told School Transportation News in March for Women’s History Month. “I also improved system efficiency by managing our customer programs to encourage installation of residential chargers and charging during off-peak hours and presenting data detailing EV impacts on the electric grid.”
In September 2022, STA hired Lane for her current role.
“It was a great opportunity for several reasons, and I’ve been here for about two and half years,” she said. “Since joining the company, my scope has expanded as we’ve added more electric buses to our fleet. I’ve also taken on our carbon accounting program and other efforts to encourage sustainable practices across the business.”
Lane shared that her day-to-day responsibilities vary. From working with sites on a new electric school bus delivery to answering questions to troubleshooting an issue.
“I work with our sites and infrastructure partner on progressing construction at our locations installing chargers,” she said. “I also work with our grant team to apply for new funding or follow up on compliance items, or I could be working with our bus OEM partners on a training item or a new feature that’s coming down the line. I also have my hand in anything that has a marketing or advocacy aspect for electrification.”
However, serving in a variety of different roles is her favorite part of the job.
“The days are never dull, especially with electrification being a relatively new space for the industry,” Lane said. “And I work with great colleagues. The team at STA has been outstanding in providing me the background on transportation operations, while allowing me to bring my contributions.”
Lane noted that something she’s most proud of is when drivers at a location come to love their electric school buses. She said that sometimes a location can be hesitant to make the change to EVs, but STA has learned so much from each delivery and continues to improve the process.
“My advice is the same to both men and women. Ask a lot of questions,” she said. “But also share your perspective, too. Don’t be afraid to make a change. You might have to take a lateral move to get more skills or go to a new company to get that promotion. Know your boundaries and what you and your family can—and cannot accept—for your work and your life in relation to your work. You have to advocate for yourself.”
Lane concluded by sharing she’s proud to be part of an industry that provides essential service for the nation’s children and families.
“Getting students to school safety and reliably is a mission that resonates with everyone,” she said.
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CONCORD, N.C. — There are three ways a person can transition themselves into a top performer: Win the mental game, own the day, and adapt and thrive.
That was the message author and trainer Scott Welle provided to attendees with his keynote address on the penultimate day of STN EXPO East and its inaugural year hosted in North Carolina.
Win the Mental Game
Welle said the average person has 50,000 thoughts a day, 80 percent of which are negative. But starting with a negative belief translates to thoughts, behaviors and results.
He shared that his brother has always been extremely smart, and growing up the speaker developed a belief that he would never be as smart as his brother. Welle said he felt demotivated, which led him not applying himself to his schoolwork. That resulting in Welle being an average. Receiving C grades, he added, furthered his belief that he was not smart.
That was until one day in college, when he decided he was going to apply himself.
“I remember waking up one day [thinking], ‘You’re paying a lot of money to be average,’” he recalled. “… It got the spiral going back in the other direction.”
Welle eventually got a master’s degree in sports psychology.
He said without his realization, he would have never had the courage to start his own business, write books and be standing in front of STN EXPO attendees Thursday morning at the Embassy Suites Charlotte-Concord convention center. He asked attendees to think about the belief system their operation under and the story that they’re telling themselves.
Having better thoughts, gives better feelings, which leads to better results.
Out-performers are intentional, Welle commented. That not just with what they need to do every day, but how they want to show up to everything they do, every day.
“What one word/phrase describes how you want to show up on the field that represents the best version of you?” he asked attendees.
Todd Silverthorn, transportation supervisor with Kettering City Schools in Ohio, said he wants to come into any situation “full force” and be his authentic self. Being vulnerable in certain situations shows leadership, he said.
The audience shared several suggestions to be a strong leader: Make it fun, be solid, stay above the line, be positive, and stay present.
Welle said it’s important to show how you want to be perceived because that represents the best version of you. He added that defining what one actually does for a job or in life, in the very deepest meaning, rather than what they say they do provides connection on a greater level.
For example, school transportation employees don’t just drive or route school buses, they provide access to transportation. Remind yourself of your purpose, when days are longest and arduous, and when having unpleasant parent conversations, he advised.
A graphic demonstrates the importance of describing the impact of a person’s job responsibilities goes far beyond a simple title.
Own The Day
The next piece of advice Welle provided was owning the day before the day owns you. He said the hardest part of the day is getting something started. He provided ways to own the day, such as being grateful, challenging oneself, focusing and organizing, self-care, and exercise.
He asked attendees to turn toward to their neighbor and share one thing that they’re grateful for. Many shared they’re grateful for family, career, health, and to be at STN EXPO. He said the human brain can’t have simultaneous competing thoughts, meaning one can’t be grateful and also negative, jealous or angry.
Welle said changing one’s mindset to think about what’s good doesn’t allow them to reflect on the bad, or what is lacking. One attendee shared she lost her two parents, a step-parent) and her two brothers within a seven-year span. That resulted in her being grateful for her life. She said she couldn’t let herself fall into depression but instead had to fight through the pain and keep going.
The attendee said when she says good morning, she means it, because it’s another day she wakes up alive.
“A lot of kids don’t hear good morning from their parents,” she said of the importance of sharing joy with students. “We have to remember who we are servicing.We have to be resilient.”
Welle also lost both of his parents in the before his 38th birthday. He added that there were days he couldn’t get out of bed. But he, too, had to focus on being grateful and carrying on his family legacy through the lessons his parents taught him.
The road construction in life is the barriers and distractions that are blocking you from focusing on the things that matter and that you can control, Welle added. To be in control, one needs to automate, delegate and eliminate.
“Outperformers think strategically on how to clear the path to make it simpler to have success,” he said.
“Shift happens,” Welle said. “We have to be able to respond to it. How do we adapt and thrive, when, not if? Change happens, stress happens, uncertainty happens.”
He said the people who experience the most hardships, suffering and adversity become the most resilient. He said people all know they need to get back up, but they want to have to get knocked down first.
He asked attendees to recall a difficult time in their life when they couldn’t see the light at the end of the tunnel. He said to use that experience as a reference point, as it taught resilience, strength and internal dialogue.
“If I got through that, I can get through this,” he said, adding that outperformers use their experiences to show what they’re capable of. “Don’t discount the tough stuff that you’ve been through in your life.”
However, Welle said, no one outperforms without the support of others. He recalled running a 100-mile ultramarathon. There was a point he wanted to quit, but his friends pushed him to keep going.
“As you think about adapting and thriving in your life, choose the people you surround yourself with wisely,” he said. “People that don’t just love and support you, but who will also call you out and tell you what you don’t want to hear but what you need to hear.”
He said it’s the small wins that stack up over time that lead to massive movements and massive outcomes. He said it’s not about getting to the top of the ladder, but just to next rung. What is the next milestone, benchmark, small win?
Becoming an out-performer happens one step at a time.
“The main thing is, [Welle] made me realize who I am as a person, that I don’t give myself credit, that I have a lot on my plate, but I do a good job with it,” Paul Johnson, transportation manager for Wicomico County Public Schools in Maryland told School Transportation News following the session. “It motivates me to go further.”
Johnson said he related to Welle. All through his life, he said he felt that he was the average person. He added that he believes he has other levels to achieve and wants to show his drivers, associations and specialists that they, too, can reach another level.
ELKHART, Ind. – Forest River, Inc. today announced that co-CEO David Wright will be retiring in April. Wright had led the Bus & Van division with dedication and leadership for 22 years, building it into the country’s leading manufacturer of buses and vans for both the private and public sectors, before assuming the role of co-CEO with Doug Gaeddert.
Wright’s decision to retire is deeply personal, following the recent passing of his longtime friend, mentor, and Forest River founder, Pete Liegl. Having executed the near-term transitional strategy, he determined the timing is right to step away from the day-to-day responsibilities.
“It has been the greatest honor of my career to be part of this incredible company and to
work alongside the most talented and selfless team in the industry,” said Wright. “Forest
River’s leadership remains exceptionally strong, with a deep bench of individuals who are
more than qualified to continue driving our success. The foundation we’ve built ensures that Forest River’s legacy will only grow stronger.”
Wright’s departure marks the next evolution for Forest River’s senior management team since the passing of Pete Liegl in November 2024. Updates include the following:
– Co-CEO Doug Gaeddert, who previously led the Recreational Vehicle division for
25+ years, assumes the role of sole CEO.
– Darrel Ritchie, who started with Forest River in 2002, continues in his role as Chief
Financial Officer.
– Douglas A. Wright, previously the General Manager, Bus & Van, moves to the role of
Group General Manager, reporting to Doug Gaeddert. Doug brings experience,
operational expertise and a tremendous familiarity with all aspects of the organization.
“I’m sad to see my good friend and uniquely gifted colleague David Wright retire, but I
certainly understand and respect his decision,” said Doug Gaeddert. “Working alongside Pete together like we did for all those years, and accomplishing so much in that time has been an incredible experience. I’m grateful for what David built, including the strong management team that he leaves in place.”
Forest River extends its deepest gratitude to David for his years of dedicated service and
contributions to the company’s success. While he will be greatly missed on a daily basis, his impact on Forest River’s culture and operations will endure for years to come.
About Forest River, Inc.
Founded in 1996 by Pete Liegl, Forest River, Inc. has evolved into North America’s largest
manufacturer of recreational vehicles, cargo trailers, pontoon boats, and commercial vehicles including buses, vans, and trucks. Its portfolio includes market share leaders in every category, and it is the country’s leading manufacturer of buses and vans for both the private and public sectors. Based in Elkhart, Indiana, Forest River employs 14,000+ employees in 100+ facilities in more than a half dozen states. With a commitment to excellence and a focus on customer satisfaction, Forest River is proud to be a Berkshire Hathaway company.
CONCORD, N.C. – During the exclusive Transportation Director Summit at STN EXPO East, author and trainer Scott Welle shared aspects of sports psychology to enhance leadership in the workplace.
Take Care of You
“You cannot get the best out of others if you cannot get the best out of you,” Welle told the room of student transportation supervisors and vendor partners at Topgolf Charlotte – South.
He reminded listeners to stay present in the moment and to strike a balance between high achievement and personal fulfillment.
It all starts with a belief system. About 80 percent of an average person’s 50,000 daily thoughts are negative, Welle shared. “Our beliefs drive our thoughts, which drive our feelings, which drive our behaviors, which produce or don’t produce results in our lives,” he said.
“If you were mic’ed up, as far as your inner thoughts, what would we hear?” Welle, who has a master’s degree in sports psychology, questioned to sheepish laughs throughout the room. He posited that most people are capable of more than they think but are held back by lack of belief in their own prowess.
Gratefulness is key to positive thinking as it’s hard to be both grateful and negative, Welle pointed out. Recharging your batteries through breathing techniques, stress management and self-care is also important, he confirmed.
“It’s not selfish,” Welle stated. “I’m telling you to focus on yourself because that’s how you have sustained high performance.”
Transportation directors commiserated on the difficulties of taking time off but agreed that good leadership depends on it, especially since they are the go-to person for any issues in their departments.
Scott Welle discusses goal-setting during 2025 Transportation Director Summit at STN EXPO East.
Good Goal-Setting
Despite their popularity around the New Year season, Welle shared that only 3 percent of people set a concrete goal and around 90 percent of those fail to achieve it. Referencing SMART (Specific, Measurable, Achievable, Relevant, Time-based) goals, he advised also having DUMB (Dream Driven, Unrealistic, Meaningful, Benefits Others) goals.
There is a greater chance of success when choosing a goal that is meaningful to you, he said, a determination that is intensely personal. For instance, Welle said he is an avid marathoner and has run 34, including a 100-mile ultra marathon.
“Telling someone to be realistic is telling them to be limited,” he declared. “Any goal is achievable with an intelligent plan to accomplish it.”
The last point of a DUMB goal is significant since successful pupil transportation benefits the millions of students transported between home and school daily, he noted.
He advised using the O.P.P. framework to set goals: setting a valued Outcome which is achieved through committed Performance and a consistent Process.
If it’s hard to follow through, he suggested just looking at the next step or the next rung on the ladder and motivating the team with little wins because they count too.
He advised focusing on the intersection of things that matter and things one can control for optimal effectiveness and satisfaction.
Superman and Beyonce
Some childlike optimism and imagination is required to set up a performance-enhancing alter ego, Welle quipped.
Just as Clark Kent enters the phone booth and emerges as Superman, transportation leaders may need to tap into an alter ego in order to overcome human nature shortfalls and lead effectively, or to make hard daily decisions like personnel corrections or dismissal.
Sharon Moore, operations supervisor for Newport News Public Schools in Virginia, shared that her team can recognize her alter-ego which is “more black and white” with the rules while her normal temperament “gives more grace.”
Welle shared that he tells himself that he may fail but he “can’t not” try, so he creates a better, more enhanced version of himself that he steps into on stage.
Far from making one look fake, he stressed that doing this frees the most authentic version of oneself and eventually melds the two selves into a fully realized person, much like how Beyonce started performing under the artist persona of Sasha Fierce and is now famously known by her bold mononym.
He advised using a trigger like an article of clothing which can help a leader “step into” their alter ego and perform at a top level even if they don’t feel like it. “You can do this – there’s no reason why you can’t,” he encouraged.
Welle shared how his high school football coach performed exercises along with the team, illustrating how leaders have the choice of elevating or deflating workers.
“It all starts with meeting people where they are,” he said.
He advised starting with empathy and using Maslow’s Hierarchy of Needs to help employees feel psychologically safe. Attendees agreed that vulnerability, communication and trust are crucial here.
Under an effective leader, Welle said, the sense of belonging will go deeper than a forgettable mission statement tucked away on a school district website. Additionally, team members will be regularly appreciated for the valued pieces of the puzzle that they are.
At the top of the Hierarchy sits self-actualization, where team members will be challenged to continually learn and grow.
The ‘Outperform the Norm’ series author closed the session with asking tables to share one concrete takeaway they will work on. “The norm does information, the outperformer does implementation,” he reminded.
Scott Welle will present a keynote session at STN EXPO East on Monday, March 24 from 10:20-11:50 a.m. EDT.
Photos below from both days of the TD Summit by Vince Rios Creative.
In the hectic, fast-paced world of school transportation, performing with excellence isn’t just a feigning, casual interest—it’s a necessity. An obligation. The daily mission of safely and efficiently transporting students requires the optimization of every resource available: mental clarity, physical energy and emotional resilience. These three components are the building blocks for peak performance, and when they’re aligned, you’ll know you’re bringing your “A game” to the field of play of school transportation…as well as life.
Here’s how outperformers optimize these three key resources:
Mental Resource Optimization: Clarity and Focus
As motivational speaker and author Tony Robbins says, “Where your focus goes, energy flows.” Mental sharpness is non-negotiable in school transportation. From route planning to handling last-minute changes, cognitive overload and poor decision making can lead to errors and unnecessary stress.
Focus on the intersection:
Outperformers channel their mental focus on the intersection of the “Things That Matter + Things They Can Control.”
The Venn diagram, below, appears to be common sense, but it’s not always common practice. Focus too much on outcomes outside of your control and your mental resources are drained by stress, fear, worry and anxiety (“I’m really nervous about the results from this new process.”) It’s giving too much weight to what might happen instead of what you’re doing. It’s okay to visit there, but you don’t want to live there.
On the other hand, if you focus too much on tasks that aren’t impactful, you’ll feel mentally overwhelmed and frustrated (“I have too much to do and not enough time to do it.”) Try trimming your lengthy to-do list into a limited strategic priorities list. Then, watch what happens to your mental bandwidth.
Savor the small wins:
How do you eat an elephant? One bite at a time! Especially when we’re faced with complex or daunting tasks, it can be human nature to mentally disengage. Usually, this is because the enormity of the situation engulfs us, and we feel like we’re never going to get to the other side. It makes it hard to start and even harder to sustain.
The above image is from my book, “Outperform The Norm: Daily Execution. Extraordinary Results.” The remedy is to separate the tall “ladder” into smaller rungs, steps, milestones, benchmarks, wins, etc. When you do this, you’ll instantly become more mentally motivated. As you start making progress, you’ll not just focus on how much farther you have to go; you’ll also be empowered by focusing on how far you’ve come!
Mindfulness breaks:
We can all benefit from slowing down to speed up. Specifically, find time in your daily routine for mindfulness breaks where you consciously slow down your breathing (and, in turn, your mind). This allows you to speed up your mental game later.
Try taking two breaks throughout the day—ideally around times that are most stressful—and focus on nothing other than breathing in through your nose for a count of four (your shoulders should not come up when you do this!), then breathing out through your mouth for a count of four. Do 10-15 breathing cycles and you’ll feel calmer and mentally refreshed afterwards.
Physical Resource Optimization: Energy is Everything
As I was writing this article, I was recovering from a 10-day cold. I was saddled with a cough, congestion, aches, sore throat, fever And a SEVERE lack of energy. Have you been there? When you don’t have energy, doesn’t everything—including basic, day-to-day tasks— feel much, much harder? This is where a lot of Americans exist. Not necessarily in sickness, but in a depleted state of energy. And in a field with early mornings and long hours, optimization is impossible without physical vitality.
Prioritize sleep:
Sleep is our greatest source of energy renewal and quality matters more than quantity. One of the best ways to ensure a higher quality of sleep is to employ the 3-2-1 method:
• 3 hours before bed: Avoid caffeine and alcohol
• 2 hours before bed: Finish eating
• 1 hour before bed: Stop screen time (phone, iPad, etc.)
A golden rule for all mental, physical and emotional optimization is to focus on progress, not perfection. Are you always going to stop screen time exactly an hour before bed. Probably not. But can you make progress from where you are now? Absolutely. That progress will lead to more energy and better sleep.
Movement is medicine:
Quality movement / exercise is the greatest performance-enhancer on the planet. Nothing else replicates the benefits we get from moving our body:
Exercise doesn’t have to be a one-hour bootcamp. Any movement matters—it can be a 10-minute stretch in the morning or a 20-minute walk over lunch. These things add up. Small wins become big wins over time.
Fuel your body, nourish your brain:
Most people don’t link what they put into their body and how it impacts the way they think, feel and perform. It does. And instead of worrying about the totality of going on a “diet,” simply strive to make a healthy choice for breakfast (a piece of fruit and glass of water, for example). Behavioral researchers call this a “micro-commitment” and you’ll be committed to making more healthy choices for the rest of the day.
Emotional Resource Optimization: Resilience and Connection
The emotional component of school transportation is often overlooked, but it’s arguably one of the most important areas for optimization. Handling student behavior, navigating parent concerns and thriving through change requires emotional resilience and connection.
Remember what you DO:
If we met for a cup of coffee and I asked what you do, you’d probably say that you work in school transportation efficiently. What are the consequences if you don’t show up and perform with excellence? Far too often this gets lost in the day-to-day craziness of
our lives. The challenges, struggles and conflicts tax our emotions and cloud our connection to the good we do. Remember the students you serve. It matters. You matter!
Be elastic:
There is a common misconception about resilience (or “mental toughness,” as it’s called in athletics). Resilience does NOT mean that you’re impervious to emotional letdown, anger and doubt, and bulletproof to any adversity that comes your way.
Emotional resilience means you’re elastic, like a balloon. If something doesn’t go your way, how long does it take you to “bounce back into shape” (the definition of resilience)? Optimization comes from lessening the time of experiencing negative emotions, recognizing they aren’t benefiting you and consciously choosing to move onto something better.
Leverage your reference points:
Have you ever been faced with a challenging situation where you couldn’t see the light at the end of the tunnel? Or you doubted getting to the finish line at the end of the “race?”
We all have. Reference points are emotionally challenging events in your life that you’ve faced and overcome. The Norm looks at these times and discounts them, wondering why they had to go through it.
Outperformers see it differently. They look at these events as growth experiences that taught something about their own courage and fortitude. These situations, then, become reference points, giving a reservoir of emotional strength and internal belief with which to fight future battles—for you and for your team.
Your Call to Action
Imagine a school transportation department where dispatchers are mentally sharp, school bus drivers are energized, and leaders foster a connected, emotionally resilient environment. The impact goes beyond operational efficiency—it creates a culture of peak performance that benefits students, parents and the entire community.
But mental, physical and emotional optimization aren’t a one-time effort. It’s a daily commitment. Start by identifying ONE area where you or your team can make a small but meaningful improvement. Then, apply “speed of implementation,” where you take an action step as fast as possible toward this commitment. Remember—progress, not perfection! Keep outperforming!
Editor’s Note: As reprinted in the March 2025 issue of School Transportation News.
Scott Welle, author and speaker, will give his keynote session at STN EXPO East
Scott Welle is a sports psychologist, author, keynote speaker and trainer. This month at STN EXPO East in Concord, North Carolina, he shares with TD Summit participants how exceptional leaders inspire others. He also provides his “Outperform the Norm” message to all conference attendees with a keynote on March 24. Learn more at stnexpo.com/east and scottwelle.com.
Are you ready to transform your school transportation system? In “From Chaos to Control: Simplifying School Transportation with a Unified Software Solution,” presented by Busology Tech in collaboration with School Transportation News, we delve into how a single, integrated platform can tackle today’s most pressing challenges — from driver shortages and budget constraints to safety concerns and inefficient routing. Discover how unifying these key functions not only streamlines your operations but also creates a more secure and responsive transportation network.
This webinar is designed specifically for transportation directors and school district administrators who often wear multiple hats. Learn how a unified, innovative platform can help consolidate essential tasks like routing, scheduling, safety management, optimization, and parent communication while simultaneously meeting the rising pressures of demanding parental expectations and different student requirements. With actionable strategies and real-world insights from our customers, you will learn how to overcome the challenges that have traditionally held back K-12 school transportation efficiency and safety — helping you move from fragmentation to complete control.
Don’t miss this opportunity to gain a competitive edge and transform the way your school district handles K-12 student transportation. Plus, we are presenting an exclusive, exciting opportunity at the webinar—something you wouldn’t want to miss.
Sign up for our webinar and discover how turning chaos into control is not just a dream — it’s a practical, achievable reality with one powerful, unified software solution.
Brought to you by Busology Tech
RGEISTER BELOW:
Featuring:
Robert Young
Director of Transportation
Thomas County School District
With over 25 years in the industry, Robert Young leads the transportation department at Thomas County Schools, ensuring students travel safely and efficiently across the district. He oversees fleet operations, route planning, driver training, and regulatory compliance while driving innovation and cost-effective solutions.
Committed to excellence, safety, and efficiency, Young leads a dedicated team and collaborates with school administrators, parents, and community stakeholders to keep transportation running smoothly. He also plays a key role in emergency preparedness, staff training, and integrating technology to optimize routes and communication. Young is dedicated to fostering a positive work environment while prioritizing student safety and service excellence.
Busology Tech Speaker Bios:
Abu Batasi
Our Director of Sales and Marketing has a substantial experience of over 15 years and specializes in helping clients leverage technology to solve complex challenges. He has extensive expertise in leading sales and marketing teams, creating informative content for buyers, and using consultative selling to drive real outcomes. At Busology Tech, Batasi leads the sales and marketing team, connecting with K-12 schools across North America to deliver impactful solutions.
Here’s a fun fact about Batasi: During the pandemic, he put his storytelling skills to the test and wrote a screenplay!
Melissa Beveridge
Our Director of Client Services has extensive experience in SaaS deployment, training, and support. Beveridge excels in continuous improvement, Lean Six Sigma, and workflow management, particularly in the automotive and transportation industries. A workflow leader of the year awardee, she leads Busology Tech’s client services team, driving innovation and excellence.
Here’s a fun fact about Beveridge: She tied the knot in a shopping mall.
Diego Crespo
Diego Crespo brings a wealth of experience from multiple startups and digital businesses, with over five years in B2E SaaS sales, product development, and implementation. He specializes in growing, consolidating, and leading multidisciplinary teams, establishing solid processes, and leveraging work management systems to drive efficiency. As Busology Tech’s Director of Onboard Technology, Crespo is dedicated to delivering seamless technology solutions for student transportation.
Here’s a fun fact about Crespo: He manages his own four-paw workforce — he has four dogs!
Dr. Walter Gonsoulin, Jr., the superintendent for Jefferson County Schools in Alabama, was named the 2025 National Superintendent of the Year during the National Conference on Education in New Orleans, Louisiana. He is the first Alabama superintendent to receive the award since the program began in 1989.
AASA, alongside award sponsors Corebridge Financial and Sourcewell, recognized Gonsoulin for promoting school choice, tackling complex problems with the goal of improving learning environments for students, and thinking beyond high school by championing other ways to support students in the path they want to take.
During his acceptance speech, he thanked the Jefferson County School Board, the parents, and the 35,000 students. He also thanked the district’s 4,500 employees, calling out bus drivers and maintenance workers specifically.
Gonsoulin spoke with School Transportation News last month about the importance of transportation in getting students to and from Signature Academy Programs. Additionally, he was instrumental in a project to put Wi-Fi hotspots on all school buses, so students can be connected during their long bus routes.
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