Chief Engineer Says He Reported A ‘Nazi’ Slur At Lucid, Then Got Fired

- Eric Bach sues Lucid alleging wrongful firing and discrimination.
- He says an HR executive called him a “German Nazi” internally.
- Lucid rejects his claims as absurd amid ongoing executive exits.
Lucid Motors has plenty on its plate already. Cash burn, slow production ramps, a delayed Gravity SUV launch, and media stories about drivers being shafted with huge repair costs. Now it can add one more thing to the list: a high-profile lawsuit from its former chief engineer that claims a serious lack of harmony at the Newark, CA, HQ.
Eric Bach, who spent a decade at Lucid and rose to become Senior Vice President of Product and Chief Engineer, has filed a federal lawsuit alleging wrongful termination, discrimination, and retaliation.
What Sparked the Fallout?
At the center of the complaint is a claim that a senior HR executive referred to him as a “German Nazi” during an internal investigation into workplace culture. Bach was born and raised in Germany and says the remark was deeply offensive and discriminatory.
Also: Spilled Water Bricks Lucid, Repair Costs As Much As A Used Corolla
According to the lawsuit, Bach learned about the comment in mid-2025, months after the start of an HR-led culture probe Bach claims was already “tainted by racist beliefs.”
During that investigation, he says he was stripped of key responsibilities, including oversight of Lucid’s electric powertrain division, and excluded from board meetings.
After encouraging a colleague to report the remark through internal channels, Bach claims Lucid confirmed the comment was made, yet failed to act meaningfully.
Pushed Out
Things escalated from there. Bach says the company began pressuring him to resign in October 2025 before firing him outright on November 5. Lucid’s public statement at the time merely said he had “departed,” offering no hint of the brewing conflict behind the scenes.
Lucid, for its part, is having none of it. The automaker issued a blunt response calling Bach’s legal claims “absurd” and says it is confident the facts will show legitimate reasons for his termination.
Company sources have pointed to long-running product delays, quality issues, and execution problems, arguing that leadership restructuring was overdue.
Bach’s responsibilities were partially handed to Emad Dlala, who was promoted to Senior Vice President of Engineering and Digital after Bach’s exit.
Tricky Timing
The lawsuit lands at an awkward moment for Lucid. The company is still trying to ramp production of the Gravity SUV while developing a more affordable midsize EV due in late 2026.
Executive turnover has been relentless, with former CEO Peter Rawlinson resigning earlier this year and multiple vice presidents exiting across different strands of the business.
Also: Lucid Teases $50K Mid-Size SUV As It Readies L4 Autonomous Driving
Bach’s complaint paints a very different picture of his standing, citing praise from board members and repeated salary increases, and even suggestions that he was being groomed for a future CTO role.
He’s now requesting damages and a very public jury trial. For a company built on calm luxury, Lucid’s latest saga is anything but serene.


















