Genesis Thinks There’s Room For A Luxury Off Roader In Its SUV Lineup

- Genesis hints at a rugged, high-end SUV inspired by the X Gran Equator concept.
- The model could be sold alongside the upcoming Genesis GV90 flagship SUV.
- Specifications remain a mystery, but production feasibility has been confirmed.
The Genesis X Gran Equator concept was one of the highlights of last week’s New York Auto Show, and it seems it was more than just a design study. Chief Creative Officer and Chief Brand Officer at Genesis, Luc Donckerwolke, hinted at a production version of the luxury off-roader that could rival the likes of the Land Rover Defender, the Lexus GX, and the Mercedes G-Class.
Is Genesis Churning Out Too Many SUVs?
Genesis has a wide range of crossovers and SUVs including the GV60, GV70, GV80, and GV80 Coupe, that will soon be joined by the production version of the 2024 Neolun concept dubbed the GV90. Adding another offering on the upper end of the spectrum might sound excessive, but the company thinks there’s more than enough room.
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Speaking to Australian media during the New York Auto Show, Luc Donckerwolke gave a few hints about the future expansion of their SUV lineup. As reported by CarExpert, the design veteran said:
“The X Gran Equator is a new potential addition to a lineup which is already quite big. In a couple of years we have reached a family of SUVs. We have shown last year there’s another one coming, a flagship SUV, very soon [GV90]. Now the question is: how do we position the Gran Equator within this lineup? How do we ensure there’s not going to be an overlap or cannibalization between those vehicles? I do believe there’s room for that.”

Genesis hasn’t revealed the specifications of the platform and the powertrain of the X Gran Equator concept, but its unique proportions and rugged features suggest it ought to be a lot more capable off-road compared to the rest of the lineup.
Of course, some elements like the massive 24-inch wheels might be toned-down for production, but the concept gives us a good idea of what to expect. Depending on the powertrain type (electric, range-extender, hybrid, or ICE), the SUV might get larger cooling intakes up front, while some unique features such as the four sunroofs, swivelling seats, and split tailgate could be carried over to the production version.
More: Hyundai’s Next-Gen Hybrid System Boosts Fuel Efficiency By 45%
Hopefully, Genesis designers will keep the analogue-style dials and physical controls inside the luxurious cabin, which are a refreshing detail in a world full of touchscreens.
Yes, They Can Build It
Donckerwolke has confirmed that the concept is technically feasible: “Basically, the Gran Equator was designed by my team in a very short time. Like all the other projects, I make sure that because of my engineering team being involved in the project that all those projects are feasible, that we don’t have to face any big hurdles if we have to realize that would basically make the project unsuitable. From the technical point of view, the platform works, the technical side works, now it’s obviously the demand.”

The Chief Creative Officer said there was a positive reaction to the concept following its unveiling in New York: “Everybody has called and asked, ‘When can I have it?’. All the regions have been. I think this is a big progress. It’s plugging into the SUV emotion, it’s going back to the off-road capability that actually makes those SUVs genuine and authentic.”
Genesis hasn’t set a target date for the market launch of the off-road-focused SUV. However, judging the time it usually takes them to move from concept to production, we wouldn’t expect it to arrive before 2027. Fingers crossed, the gorgeous X Gran Coupe and X Gran Convertible concepts will also follow the example of the Neolun and the X Gran Equator in the future.








