Tesla Penalized Over A Word In Driver Assistance Tests And It Could Cost Them More Than A Score

- Euro NCAP released Assisted Driving test results covering nine models from various automakers.
- Tesla Model S, Volvo EX30, and MG ZS were each rated as only “Moderate” in evaluations
- Porsche Macan, Toyota bZ4X, Kia EV3, and Renault 5 all earned a “Very Good” safety rating.
Drivers may love the promise of hands-free, mind-at-ease driving, but not all advanced driver assistance systems are created equal. Tesla has long marketed its vehicles as tech-forward and autonomous-ready, but fresh data from Euro NCAP tells a different story, especially when it comes to how clearly the system communicates with drivers.
More: Chinese SUV Beats Porsche Macan To Become Euro NCAP’s Safest EV In 2024
The Model S earned just 30% in Assistance Competence, a category where even smaller and more affordable EVs outperformed it. For comparison, the Kia EV3 scored 74% and the Renault 5 managed 73%. Both vehicles cost significantly less and make fewer promises about automation.
Euro NCAP’s Assisted Driving Grading program is built to evaluate how safely and responsibly automakers implement partially automated features. The scoring system weighs two key areas: Assistance Competence, which looks at how well the system communicates with the driver, and Safety Backup, which assesses how the car handles actual safety interventions, such as collision avoidance.
In the most recent round of testing, both the Tesla Model S and the Volvo EX30 received a “Moderate” rating, an underwhelming result for two companies that lean heavily on safety and tech in their marketing.
Tesla’s Language Problem
Tesla’s latest Autopilot system in the Model S did deliver a strong 94% score for Safety Backup, but its poor Assistance Competence score pulled the overall rating down. Euro NCAP cited the misleading “Autopilot” branding and promotional language, which they say overstates the system’s capabilities and can mislead drivers into overestimating how autonomous the system really is.
“Tesla is misleading consumers about their Autopilot system’s capabilities simply through its name and marketing, which could have potential safety implications,” said the organization. “A well-designed system will co-operate with the driver, appropriately inform about the level of assistance, and ultimately offer crash avoidance in critical situations; otherwise, it may introduce additional risks.”
Another problem noted by the testers is that the steering input of the Model S is resistant to a driver attempting to override it, and when they do, it automatically disengages.
“The name ‘Autopilot’ of Tesla’s system, as well as its promotional material, all suggest full automation, which is deemed inappropriate by Euro NCAP and led to a downgrade in their score,” said Euro NCAP. “Additionally, unlike the Porsche, its steering input is resistant to a driver attempting to override it, and when the driver does, the system automatically disengages, limiting its usefulness.”
EuroNCAP
As for the Pilot Assist system fitted on the Volvo EX30, it scored 72% for Safety Backup and 62% for Assistance Competence. The main reason for the relatively low scores is that the driver has to take their eyes off the road in order to check the system alerts on the centrally mounted touchscreen. Furthermore, the driving assistance systems were found not to disengage, even after repeated hands-off alerts.
Other vehicles in this round had mixed showings. The MG ZS also landed in the “Moderate” category, while the Mazda CX-80 and the Chinese XPeng G9 fared better with “Good” ratings.
The Pleasant Surprises
More encouraging results came from four models that earned a “Very Good” rating. The Porsche Macan’s, using its InnoDrive system with Active Lane Keeping, scored 92% for Safety Backup and 85% for Assistance Competence, the highest in this round. Euro NCAP praised the clarity of its status displays and the transparency of its promotional materials.
More: The Brands With The Most 5-Star Safety Ratings Over The Last 10 Years
Other good performers with intuitive systems included the facelifted Toyota bZ4X crossover and the Kia EV3 small SUV. Finally, the Active Driver Assist package of the Renault 5 electric supermini impressed Euro NCAP’s testers, who praised it for “demonstrating how assisted driving systems can perform just as well on more affordable cars”.
Adriano Palao, ADAS Technical Manager at Euro NCAP, said: “The safe operation of Assisted Driving systems can only be achieved if consumers clearly understand their role as drivers, know how to operate the system, and are aware of its limitation…A well-designed system will cooperate with the driver, appropriately inform about the level of assistance, and ultimately offer crash avoidance in critical situations; otherwise, it may introduce additional risks.”
Below you can find the scores of all nine models that participated in this testing phase.
EURO NCAP ASSISTED DRIVING 2025 TEST RATINGS
Model | Rating | Assistance Competence | Safety Backup |
Kia EV3 | Very good | 74% | 88% |
MAZDA CX-80 | Good | 62% | 79% |
MG ZS | Moderate | 65% | 62% |
Porsche Macan | Very good | 85% | 92% |
Renault 5 | Very good | 73% | 92% |
Tesla Model S | Moderate | 30% | 94% |
Toyota bZ4X | Very good | 83% | 89% |
Volvo EX30 | Moderate | 62% | 72% |
XPENG G9 | Good | 71% | 71% |